UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of

the Securities Exchange Act of 1934 (Amendment No.)

 

 

LOGO  Filed by the Registrant

 

 

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Check the appropriate box:
  
LOGO    Preliminary Proxy Statement
  
LOGO    CONFIDENTIAL, FOR USE OF THE COMMISSION ONLY (AS PERMITTED BYRULE 14a-6(e)(2))
  
LOGO    Definitive Proxy Statement
  
LOGO    Definitive Additional Materials
  
LOGO    Soliciting Material under§240.14a-12

YUM! BRANDS, INC.

 

LOGO

 

LOGO

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

 

Payment of Filing Fee (Check the appropriate box):

  

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No fee required.

 

  

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Fee computed on table below per Exchange ActRules 14a-6(i)(1) and0-11.

 

 

 

 

(1)  Titleof each class of securities to which transaction applies:

 

 

 

 

(2)  Aggregatenumber of securities to which transaction applies:

 

 

 

 

(3)  Per unit price or other underlying value of transaction computed pursuant to Exchange ActRule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

 

 

 

 

(4)  Proposedmaximum aggregate value of transaction:

 

 

 

 

(5)  Totalfee paid:

 

  

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Fee paid previously with preliminary materials.

 

 

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Check box if any part of the fee is offset as provided by Exchange ActRule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

 

 

 

 

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(3)   FilingParty:

 

 

 

 

(4)   DateFiled:

 


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LOGOLOGO

YUM! Brands, Inc.

1441 Gardiner Lane

Louisville, Kentucky 40213

April 5, 20193, 2020

Dear Fellow Shareholders:

On behalf of your Board of Directors, we are pleased to invite you to attend the 20192020 Annual Meeting of Shareholders of YUM! Brands, Inc. The Annual Meeting will be held Thursday, May 16, 2019,14, 2020, at 9:00 a.m., local time, in the Yum!YUM! Conference Center at 1900 Colonel Sanders Lane in Louisville, Kentucky.Kentucky or via live webcast at www.virtualshareholdermeeting.com/YUM2020.

Once again, we encourage you to take advantage of the Securities and Exchange Commission rule allowing companies to furnish proxy materials to their shareholders over the Internet. We believe that thise-proxy process expedites shareholders’ receipt of proxy materials, lowers the costs of delivery and helps reduce the Company’s environmental impact.

Your vote is important. We encourage you to vote promptly whether or not you plan to attend the meeting. You may vote your shares via a toll-free telephone number or over the Internet. If you received a paper copy of the proxy card by mail, you may sign, date and mail the proxy card in the envelope provided. Instructions regarding the three methods of voting prior to the meeting are contained on the notice or proxy card.

If you plan to attend the meeting, please bring your notice, admission ticket from your proxy card or proof of your ownership of YUM common stock as of March 18, 201916, 2020 as well as a valid picture identification. Whether or not you attend the meeting, we encourage you to consider the matters presented in the proxy statement and vote as soon as possible.

Sincerely,

 

LOGO

LOGODavid Gibbs

Greg Creed

Chief Executive Officer

Important Notice Regarding the Availability of Proxy Materials for the Shareholders Meeting to Be Held on May 16, 2019—14, 2020—this notice and the proxy statement are available atwww.investors.yum.com/governance-documents. https://investors.yum.com/governance/governance-documents. The Annual Report on Form10-K is available atwww.investors.yum.com/annual-reports.


YUM! Brands, Inc.

1441 Gardiner Lane

Louisville, Kentucky 40213

 

Notice of Annual Meeting

of Shareholders

Thursday, May 16, 201914, 2020 9:00 a.m.

Yum!YUM! Conference Center, 1900 Colonel Sanders Lane, Louisville, Kentucky 40213 or via live webcast at www.virtualshareholdermeeting.com/YUM2020.

ITEMS

ITEMS OF BUSINESS:

 

 

 (1)

To elect eleven (11)twelve (12) directors to serve until the 20202021 Annual Meeting of Shareholders and until their respective successors are duly elected and qualified.

 

 (2)

To ratify the selection of KPMG LLP as our independent auditors for the fiscal year ending December 31, 2019.2020.

 

 (3)

To consider and hold an advisory vote on executive compensation.

 

 (4)-(6)

To consider and vote on three (3)one (1) shareholder proposals,proposal, if properly presented at the meeting.

 

 (7)(5)

To transact such other business as may properly come before the meeting.

WHO

WHO CAN VOTE?:

 

You can vote if you were a shareholder of record as of the close of business on March 18, 2019.16, 2020.

ANNUAL

ANNUAL REPORT:

 

A copy of our 20182019 Annual Report on Form10-K is included with this proxy statement.

WEBSITE:

WEBSITE:

 

You may also read the Company’s Annual Report and this Notice and proxy statement on our website at www.investors.yum.com/annual-reports.

DATE

DATE OF MAILING:

 

This Notice, the proxy statement and the form of proxy are first being mailed to shareholders on or about April 5, 2019.

3, 2020.

By Order of the Board of Directors

 

LOGOLOGO

Scott A. Catlett

General Counsel and Corporate Secretary

YOUR

YOUR VOTE IS IMPORTANT

 

Under securities exchange rules, brokers cannot vote on your behalf for the election of directors or on executive compensation related matters without your instructions. Whether or not you plan to attend the Annual Meeting, please provide your proxy by following the instructions on your Notice or proxy card. On or about April 5, 2019,3, 2020, we mailed to our shareholders a Notice containing instructions on how to access the proxy statement and our Annual Report and vote online.

If you received a Notice by mail, you will not receive a printed copy of the proxy materials in the mail unless you request a copy. Instead, you should follow the instructions included in the Notice on how to access and review the proxy statement and Annual Report. The Notice also instructs you on how you may submit your vote by proxy over the Internet.


If you received the proxy statement and Annual Report in the mail, please submit your proxy by marking, dating and signing the proxy card included and returning it promptly in the envelope enclosed. If you are able to attend the Annual Meeting and wish to vote your shares personally, you may do so at any time before the proxy is exercised.


 

 

Table of Contents

 

  

PROXY STATEMENT

   1 

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

   1 

GOVERNANCE OF THE COMPANY

   67 

Director Biographies

   1011 

Director Compensation

   1516 

MATTERS REQUIRING SHAREHOLDER ACTION

   26 

ITEM 1

 

Election of Directors (Item 1 on the Proxy Card)

   26 

ITEM 2

 

Ratification of Independent Auditors (Item 2 on the Proxy Card)

   27 

ITEM 3

 

Advisory Vote on Executive Compensation (Item 3 on the Proxy Card)

   28 

ITEM 4

 Shareholder Proposal Regarding the Issuance of a ReportAnnual Reports on Renewable EnergyEfforts to Reduce Deforestation (Item 4 on the Proxy Card)   29 

ITEM 5

Shareholder Proposal Regarding Issuance of Annual Reports on Efforts to Reduce Deforestation (Item 5 on the Proxy Card)32

ITEM 6

Shareholder Proposal Regarding the Issuance of a Report on Sustainable Packaging (Item 6 on the Proxy Card)34

STOCK OWNERSHIP INFORMATION

   3733 

DELINQUENT SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCEREPORTS

   3934 

EXECUTIVE COMPENSATION

   3935 

Compensation Discussion and Analysis

   3935 

Summary Compensation Table

   5956 

All Other Compensation Table

57

Grants of Plan-Based Awards

58

Outstanding Equity Awards atYear-End

   60 
Grants of Plan-Based Awards61
Outstanding Equity Awards atYear-End63

Option Exercises and Stock Vested

62

Pension Benefits

62

Nonqualified Deferred Compensation

   65 
Pension Benefits66
Nonqualified Deferred Compensation68

Potential Payments Upon Termination or Change in Control

   7168 

CEO Pay Ratio

   7370 

EQUITY COMPENSATION PLAN INFORMATION

72

AUDIT COMMITTEE REPORT

73

ADDITIONAL INFORMATION

   75 
AUDIT COMMITTEE REPORT77
ADDITIONAL INFORMATION80
APPENDIX A: Reconciliation of Adjusted Operating Profit GrowthA-1


YUM! Brands, Inc.

1441 Gardiner Lane

Louisville, Kentucky 40213

PROXY STATEMENT

For Annual Meeting of Shareholders To Be Held On

May 16, 201914, 2020

The Board of Directors (the “Board of Directors” or the “Board”) of YUM! Brands, Inc., a North Carolina corporation (“YUM” or the “Company”), solicits the enclosed proxy for use at the Annual Meeting of Shareholders of the Company to be held at 9:00 a.m. (Eastern Time), on Thursday, May 16, 2019, in14, 2020, at the Yum!YUM! Conference Center at 1900 Colonel Sanders Lane, Louisville, Kentucky 40213 or via live webcast at www.virtualshareholdermeeting.com/YUM2020.

On account of public health and safety concerns posed by theCOVID-19 pandemic, shareholders are encouraged to attend via the webcast. We intend to hold our annual meeting in Louisville, Kentucky.person and via webcast. However, we continue to monitor the situation regardingCOVID-19 closely, taking into account guidance from the Center for Disease Control and Prevention and the World Health Organization. The health and well-being of our various stakeholders is our top priority. Accordingly, we are planning for the possibility that the annual meeting may be required to be postponed or held solely by webcast, if then allowed for under applicable law, in the event we or governmental officials determine that it is not advisable to hold anin-person meeting. In the event the annual meeting will be postponed or held solely by webcast, we will announce that fact as promptly as practicable, and details on how to participate will be issued by press release, posted on the Investor Relations section of our website and filed with the U.S. Securities and Exchange Commission as additional proxy material. This proxy statement contains information about the matters to be voted on at the Annual Meeting and the voting process, as well as information about our directors and most highly paid executive officers.

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

What is the purpose of the Annual Meeting?

 

At our Annual Meeting, shareholders will vote on several important Company matters. In addition, our management will report on the Company’s performance over the last fiscal year and, following the meeting, respond to questions from shareholders.

Why am I receiving these materials?

 

You received these materials because ourThe Board of Directors of Yum! Brands, Inc. (the “Board”) has made these materials available to you over the internet, or has delivered printed versions of these materials to you by mail, in connection with the Board’s solicitation of proxies for use at the 2020 Annual Meeting of Shareholders (the “Annual Meeting”). The Annual Meeting is solicitingscheduled to be held on Thursday, May 14, 2020 at 9:00a.m. ET, at 1900 Colonel Sanders Lane, Louisville, Kentucky or via live webcast through the link set forth above. You will need the16-digit control number provided on the Notice of Internet Availability of Proxy Materials or your proxy to vote your sharescard (see below). This solicitation is for proxies for use at the Annual Meeting. As a shareholder, you are invited to attendMeeting or at any reconvened meeting after an adjournment or postponement of the Annual Meeting and are entitled to vote on the items of business described in this proxy statement.Meeting.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  1


 QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

Why did I receive aone-page Notice in the mail regarding the Internet availability of proxy materials this year instead of a full set of proxy materials?

 

As permitted by Securities and Exchange Commission (“SEC”) rules, we are making this proxy statement and our Annual Report available to our shareholders electronically via the Internet. On or about April 5, 2019,3, 2020, we mailed to our shareholders a Notice containing instructions on how to access this proxy statement and our Annual Report and vote online. If you received a Notice by mail you will not receive a printed copy of the proxy materials in the mail unless you request a copy. The Notice instructs you on how to access and review all of the important information

contained in the proxy statement and Annual Report. The Notice also instructs you on how you may submit your proxy over the Internet. If you received a Notice by mail and would like to receive a printed copy of our proxy materials, you should follow the instructions for requesting such materials contained on the Notice.

We encourage you to take advantage of the availability of the proxy materials on the Internet in order to help lower the costs of delivery and reduce the Company’s environmental impact.

YUM! BRANDS, INC. -2019 Proxy Statement1


QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING   

Who may attend the Annual Meeting?

 

The Annual Meeting is open to all shareholders of record as of close of business on March 18, 2019,16, 2020, or their duly appointed proxies. Seating is limited and admission is on a first-come, first-served basis.

What do I need to bring to attend the Annual Meeting?MeetingIn-Person?

 

You will need a valid picture identification and either an admission ticket or proof of ownership of YUM’s common stock to enter the Annual Meeting. If you are a registered owner, your Notice will be your admission ticket.

If you received the proxy statement and Annual Report by mail, you will find an admission ticket attached to the proxy card sent to you. If you plan to attend the Annual Meeting, please so indicate when you vote and bring the ticket with you to the Annual Meeting. If your shares are held in the name of a bank or broker, you will need to bring your legal proxy from your bank or broker and your admission ticket. If you do not bring your admission ticket, you will need proof of ownership to be admitted to the Annual Meeting. A recent brokerage statement or letter from a bank or broker is

an example of proof of ownership. If you arrive at the Annual Meeting without an admission ticket, we will admit you only if we are able to verify that you are a YUM shareholder. Your admittance to the Annual Meeting will depend upon availability of seating. All shareholders will be required to present valid picture identification prior to admittance. IF YOU DO NOT HAVE A VALID PICTURE IDENTIFICATION AND EITHER AN ADMISSION TICKET OR PROOF THAT YOU OWN YUM COMMON STOCK, YOU MAY NOT BE ADMITTED INTO THE ANNUAL MEETING.

Please note that computers, cameras, sound or video recording equipment, cellular and smart phones, tablets and other similar devices, large bags, briefcases and packages will not be allowed in the meeting room. Seating is limited and admission is on a first-come, first-served basis.

What will I need in order to attend the Annual Meeting Online?

You may also attend the Annual Meeting, vote and submit a question during the Annual Meeting by visiting www.virtualshareholdermeeting.com/YUM2020 and using your16-digit control number (included on your Notice Regarding the Availability of Proxy Materials, Proxy Card, or Voter Instruction Form) to enter the meeting. If you are not a stockholder of record by holding shares as a beneficial owner in street name, you may be required to provide proof of beneficial ownership, such as your most recent account statement as of the Record Date, a copy of the voting instruction form provided by your broker, bank, trustee, or nominee, or other similar evidence of ownership. If you do not comply with the procedures outlined above, you will not be admitted to the virtual Annual Meeting. Online access will begin at 8:45 a.m. Eastern Time, and we encourage you to access the meeting prior to the start time. The meeting webcast will begin promptly at 9:00 a.m. Eastern Time on May 14, 2020.

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 QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING 

 

May shareholders ask questions?

 

Yes. Representatives of the Company will answer shareholders’ questions of general interest following the Annual Meeting. In order to give a greater number of shareholders an opportunity to ask questions, individuals or groups will be allowed to ask only one question and no repetitive orfollow-up questions will be permitted. If you choose to attend the online meeting, you may submit a question during the Annual Meeting by visiting www.virtualshareholdermeeting.com/YUM2020 and using your16-digit control number to enter the meeting.

Who may vote?

 

You may vote if you owned YUM common stock as of the close of business on the record date, March 18, 2019.16, 2020. Each share of YUM common stock is entitled to one vote. As of March 18, 2019,16, 2020, YUM had 305.9300.9 million shares of common stock outstanding.

What am I voting on?

 

You will be voting on the following six (6)four (4) items of business at the Annual Meeting:

 

The election of eleven (11)twelve (12) directors to serve until the next Annual Meeting of Shareholders and until their respective successors are duly elected and qualified;

 

The ratification of the selection of KPMG LLP as our independent auditors for the fiscal year ending December 31, 2019;2020;

An advisory vote on executive compensation; and

 

Three (3)One (1) shareholder proposals.proposal.

We will also consider other business that properly comes before the meeting.

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  3

2     YUM! BRANDS, INC.-2019 Proxy Statement


 QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

  

 

How does the Board of Directors recommend that I vote?

 

Our Board of Directors recommends that you vote your shares:

 

FOR each of the nominees named in this proxy statement for election to the Board;

 

FOR the ratification of the selection of KPMG LLP as our independent auditors;

FOR the proposal regarding an advisory vote on executive compensation; and

 

AGAINST each of the three (3) shareholder proposals.proposal.

How do I vote before the Annual Meeting?

 

There are three ways to vote before the meeting:

 

 

By Internet — If you have Internet access, we encourage you to vote onwww.proxyvote.com by following instructions on the Notice or proxy card;

 

By telephone — by making a toll-free telephone call from the U.S. or Canada to 1(800)690-6903 (if you have any questions about how to vote over the phone, call 1(888)298-6986); or

 

By mail — If you received your proxy materials by mail, you can vote by completing, signing and returning the enclosed proxy card in the postage-paid envelope provided.

If you are a participant in the direct stock purchase and dividend reinvestment plan (Computer Share CIP), as a registered shareholder, you will receive all proxy materials and may vote your shares according to the procedures outlined herein.

If you are a participant in the YUM! Brands 401(k) Plan (“401(k) Plan”), the trustee of the 401(k) Plan will only vote the shares for which it has received directions to vote from you.

Proxies submitted through the Internet or by telephone as described above must be received by 11:59 p.m.,

Eastern Daylight Saving Time, on May 15, 2019.13, 2020. Proxies submitted by mail must be received prior to the meeting. Directions submitted by 401(k) Plan participants must be received by 12:00 p.m., Eastern Daylight Saving Time, on May 14, 2019.12, 2020.

Also, if you hold your shares in the name of a bank or broker, your ability to vote by telephone or the Internet depends on their voting processes. Please follow the directions on your notice carefully. A number of brokerage firms and banks participate in a program provided through Broadridge Financial Solutions, Inc. (“Broadridge”) that offers telephone and Internet voting options. If your shares are held in an account with a brokerage firm or bank participating in the Broadridge program, you may vote those shares telephonically by calling the telephone number shown on the voting instruction form received from your brokerage firm or bank, or through the Internet at Broadridge’s voting website(www.proxyvote.com). Votes submitted through the Internet or by telephone through the Broadridge program must be received by 11:59 p.m., Eastern Daylight Saving Time, on May 15, 2019.

13, 2020.

Can I vote at the Annual Meeting?

 

Shares registered directly in your name as the shareholder of record may be voted in person or online at the Annual Meeting. Shares held through a broker or nominee may be voted in person only if you obtain a legal proxy from the broker or nominee that holds your shares giving you the right to vote the shares.

Even if you plan to attend the Annual Meeting, we encourage you to vote your shares by proxy. You may still vote your shares in person at the meeting even if you have previously voted by proxy.

YUM! BRANDS, INC. -2019 Proxy Statement3


QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING   

Can I change my mind after I vote?

 

You may change your vote at any time before the polls close at the Annual Meeting. You may do this by:

 

Signing another proxy card with a later date and returning it to us prior to the Annual Meeting;

 

Voting again by telephone or through the Internet prior to 11:59 p.m., Eastern Daylight Saving Time, on May 15, 2019;13, 2020;

 

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 QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING 

Giving written notice to the Corporate Secretary of the Company prior to the Annual Meeting; or

 

Voting again at the Annual Meeting.

Your attendance at the Annual Meeting will not have the effect of revoking a proxy unless you notify our Corporate Secretary in writing before the polls close that you wish to revoke a previous proxy.

Who will count the votes?

 

Representatives of Computershare, Inc. will count the votes and will serve as the independent inspector of election.

What if I return my proxy card but do not provide voting instructions?

 

If you vote by proxy card, your shares will be voted as you instruct by the individuals named on the proxy card. If you sign and return a proxy card but do not specify how your shares are to be voted, the persons named as proxies on the proxy card will vote your shares in accordance with the recommendations of the Board. These recommendations are:

 

FOR the election of the eleven (11)twelve (12) nominees for director named in this proxy statement (Item 1);

 

FOR the ratification of the selection of KPMG LLP as our independent auditors for the fiscal year 20192020 (Item 2);

 

FOR the proposal regarding an advisory vote on executive compensation (Item 3); and

 

AGAINST eachthe Shareholder Proposal (Items4-6)(Item 4).

What does it mean if I receive more than one proxy card?

 

It means that you have multiple accounts with brokers and/or our transfer agent. Please vote all of these shares. We recommend that you contact your broker and/or our transfer agent to consolidate as many

accounts as possible under the same name and address. Our transfer agent is Computershare, Inc., which may be reached at 1 (888)439-4986 and internationally at 1 (781)575-2879.

Will my shares be voted if I do not provide my proxy?

 

Your shares may be voted if they are held in the name of a brokerage firm, even if you do not provide the brokerage firm with voting instructions. Brokerage firms have the authority under the New York Stock Exchange rules to vote shares for which their customers do not provide voting instructions on certain “routine” matters.

The proposal to ratify the selection of KPMG LLP as our independent auditors for fiscal year 20192020 is considered a routine matter for which brokerage firms

may vote shares for which they have not received voting instructions. The other proposals to be voted on at our Annual Meeting are not considered “routine” under applicable rules. When a proposal is not a routine matter and the brokerage firm has not received voting instructions from the beneficial owner of the shares with respect to that proposal, the brokerage firm cannot vote the shares on that proposal. This is called a “brokernon-vote.”

4     YUM! BRANDS, INC.-2019 Proxy Statement


   QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

How many votes must be present to hold the Annual Meeting?

 

Your shares are counted as present at the Annual Meeting if you attend the Annual Meeting in person or online or if you properly return a proxy by Internet, telephone or mail. In order for us to conduct our Annual Meeting, a majority of the outstanding shares of YUM common

stock, as of March 18, 2019,16, 2020, must be present in person or represented by proxy at the Annual Meeting. This is referred to as a quorum. Abstentions and brokernon-votes will be counted for purposes of establishing a quorum at the Annual Meeting.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  5


 QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING 

 

How many votes are needed to elect directors?

 

You may vote “FOR” each nominee or “AGAINST” each nominee, or “ABSTAIN” from voting on one or more nominees. Unless you mark “AGAINST” or “ABSTAIN” with respect to a particular nominee or nominees or for all nominees, your proxy will be voted “FOR” each of the director nominees named in this proxy statement. In an uncontested election, a nominee will be elected as a director if the number of “FOR” votes exceeds the number of “AGAINST” votes.

Abstentions will be counted as present but not voted. Abstentions and brokernon-votes will not affect the outcome of the vote on directors. Full details of the Company’s majority voting policy are set out in our Corporate Governance Principles at www.investors.yum.comhttps://investors.yum.com/governance/governance-documents/ and at page 1920 under “What other significant Board practices does the Company have? — Majority Voting Policy.”

How many votes are needed to approve the other proposals?

 

In order to be approved, the other proposals must receive the “FOR” vote of a majority of the shares, present in person or represented by proxy, and entitled to vote at the Annual Meeting. For each of these items, you may vote “FOR”, “AGAINST” or “ABSTAIN.” Abstentions will be counted as shares present and entitled to vote at the Annual Meeting. Accordingly,

abstentions will have the same effect as a vote “AGAINST” the proposals. Brokernon-votes will not be counted as shares present and entitled to vote with respect to the particular matter on which the broker has not voted. Thus, brokernon-votes will not affect the outcome of any of these proposals.

When will the Company announce the voting results?

 

The Company will announce the voting results of the Annual Meeting on a Current Report on Form8-K filed within four business days of the Annual Meeting.

What if other matters are presented for consideration at the Annual Meeting?

 

The Company knows of no other matters to be submitted to the shareholders at the Annual Meeting, other than the proposals referred to in this Proxy Statement. If any other matters properly come before the shareholders at the Annual Meeting, it is the intention of the persons named on the proxy to vote the shares represented thereby on such matters in accordance with their best judgment.

 

6  |  YUM! BRANDS, INC.- 2020 Proxy Statement

YUM! BRANDS, INC. -2019 Proxy Statement5


GOVERNANCE OF THE COMPANY

The business and affairs of YUM are managed under the direction of the Board of Directors. The Board believes that good corporate governance is a critical factor in achieving business success and in fulfilling the Board’s responsibilities to shareholders. The Board believes that its practices align management and shareholder interests.

The corporate governance section of the Company website makes available the Company’s corporate governance materials, including the Corporate Governance Principles (the “Governance Principles”), the Company’s Articles of Incorporation and Bylaws, the charters for each Board committee, the Company’s WorldwideGlobal Code of Conduct, the Company’s Political Contributions and U.S. Government Advocacy Policy, and information about how to report concerns about the Company. To access these documents on the Company’s website,www.yum.com, click on “Investors” and then “Corporate Governance”“Governance Documents”.

 

LOGO

Governance Highlights Corporate Governance 11 Director Nominees 10 Independent Nominees Directors with experience, qualifications and skills across a wide range of public and private companies Board Access to Senior Management and Independent Advisors Independent Non-Executive Chairman Independent Board Committees Executive Sessions of Independent Directors at every regular Board and Committee meeting Risk Oversight by Board and its Committees Annual Board and Committee Self-Evaluations All Directors Attended at least 75% of Meetings Held YUM's Worldwide Code of Conduct Political Contributions and U.S. Government Advocacy Policy Audit Committee Complaint Procedures Policy regarding Accounting Matters No Hedging or Pledging of Company Stock Shareholder Rights Annual Election of Directors Majority Voting of Directors Proxy Access Shareholder Communication Process for communicating with Board Active Shareholder Engagement Program Compensation Independent Management Planning and Development Committee Independent Compensation Consultant Executive Compensation is Highly Performance Based to Align with Shareholder Interests and Promote Company Business Strategy At Risk Pay Tied to Performance Strong Stock Ownership Guidelines No Employment Agreements or Guaranteed Bonuses Compensation Recovery Policy (Clawback) applies to Equity and Bonus Awards Double trigger vesting upon Change in Control No excise tax gross upsLOGO

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  7

6     YUM! BRANDS, INC.-2019 Proxy Statement


 GOVERNANCE OF THE COMPANY

  

 

What is the composition of the Board of Directors and how often are members elected?

 

Our Board of Directors presently consists of 1114 directors whose terms expire at this Annual Meeting. Messrs. Creed and Walter will be retiring and are not standing for reelection at the Annual Meeting. Our directors are elected annually. The average director tenure is 5.55 years, with our longest- and shortest-tenured directors having served for 1314 years (Mr. Nelson) and for 1 year and 4three months, respectively (Ms. Domier)Young-Scrivner and Mr. Barr).

As discussed in more detail later in this section, the Board has determined that 1011 of the 1112 individuals standing for election are independent under the rules of the New York Stock Exchange (“NYSE”). The director tenure of the 12 individuals standing for election is reflected in the following:

 

LOGOLOGO

How often did the Board meet in fiscal 2018?2019?

 

The Board of Directors met 5 times during fiscal 2018.2019. Each of the directors who served in 20182019 attended at least 75% of the meetings of the Board and the committees of which he or she was a member and that were held during the period he or she served as a director.

What is the Board’s policy regarding director attendance at the Annual Meeting of Shareholders?

 

The Board of Director’s policy is that all directors should attend the Annual Meeting and all persons then serving as directors attended the 20182019 Annual Meeting.

How does the Board select nominees for the Board?

 

The Nominating and Governance Committee considers candidates for Board membership suggested by its members and other Board members, as well as management and shareholders. The Committee’s charter provides that it may retain a third-party executive search firm to identify candidates from time to time.

In accordance with the Governance Principles, our Board seeks members from diverse professional backgrounds who combine a broad spectrum of experience and expertise with a reputation for integrity. Directors should have experience in positions with a high degree of responsibility, be leaders in the companies or institutions with which they are affiliated and

 

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YUM! BRANDS, INC. -2019 Proxy Statement7


 

GOVERNANCE OF THE COMPANY 

 

and are selected based upon contributions they can make to the Board and management. The committee’s assessment of a proposed candidate will include a review of the person’s judgment, experience, independence, understanding of the Company’s business or other related industries and such other factors as the Nominating and Governance Committee determines are relevant in light of the needs of the Board of Directors. The committee believes that its nominees should reflect a diversity of experience, gender, race, ethnicity and age. The Board does not have a specific policy regarding director diversity. The committee also considers such other relevant factors as it deems appropriate, including the current composition of the Board, the balance of management and independent directors, the need for Audit Committee expertise and the evaluations of other prospective nominees, if any.

In connection with this evaluation, it is expected that each committee member will interview the prospective nominee before the prospective nominee is presented to the full Board for consideration. After completing this evaluation and interview process, the committee will make a recommendation to the full Board as to the person(s) who should be nominated by the Board, and the Board determines the nominee(s) after considering the recommendation and report of the committee.

In 2017 we implemented several initiatives to transform the Company, centering on a new multi-year strategy to accelerate growth, reduce volatility and increase capital returns to shareholders. In connection with this

transformation strategy we developed our “Recipe for Growth,” which focuses on four growth drivers intended to accelerate same-store sales growth andnet-new restaurant development at KFC, Pizza Hut and Taco Bell around the world. The Company remains focused on building the world’s most loved, trusted and fastest growing restaurant brands by:

 

BuildingDistinctive, Relevant and Easy Brands, by increasing investment in consumer insights, core product innovation, digital excellence and initiatives that strengthen the quality, convenience and appeal of the customer experience;

DevelopingUnmatched Franchise Operating Capability, strengthening how we equip and recruit the best restaurant operators to deliver great customer experiences, and build and protect our brands;

DrivingBold Restaurant Development through partnerships with growth-minded franchisees who can expand and penetrate markets with modern restaurants, strong economics and value; and

 

GrowingUnrivaled Culture and Talent to strengthen the customer experienceleverage our culture and people capability to fuel brand performance and franchise successsuccess;

DevelopingUnmatched Operating Capability, by recruiting and equiping the best restaurant operators in the world to deliver great customer experiences;

BuildingRelevant, Easy and Distinctive Brands, by innovating and elevating iconic restaurant brands people trust and champion; and

AchievingBold Restaurant Development by driving market and franchise expansion withbest-in-class people capability strong economics and culture.value.

We look for director candidates that have the skills and experience necessary to help us achieve success with respect to the four growth drivers and the Company’s implementation of its “Recipe for Growth.” As a result, the skills that our directors possess are thoroughly considered to ensure that they align with the Company’s goals.

8     YUM! BRANDS, INC.-2019 Proxy Statement


   GOVERNANCE OF THE COMPANY

The following table describes key characteristics of the Company’s “Recipe for Growth” and indicates how the skills our Board collectively possesses positively impacts the growth drivers:

 

LOGO

Yum!'s Recipe for Growth Building Distinctive, Relevant & Easy Brands, by increasing investment in consumer insights, core product innovation, digital excellence and initiatives that strengthen the quality, convenience and appeal of the customer experience. Developing Unmatched Franchise Operating Capability, by strengthening how we equip and recruit the best restaurant operators to deliver great customer experiences, and build and protect our brands; Driving Bold Restaurant Development through partnerships with growth-minded franchisees who can expand and penetrate markets with modem restaurants, strong economics and value Growing Unrivaled Culture and Talent to strengthen the customer experience and franchise success with best-in-class people capability and culture. We have a large global workforce, which represents one of our primary resources, as well as one of our most significant operating expenses. Relevant Skills our Board Collectively Possesses Marketing/Brand Management. Experience marketing and managing well-known brands or the types of products and experiences we sell. Technology or Digital. Experience in leadership and understanding of technology, digital platforms and new media, data security, and data analytics. Industry/Operations. Experience and understanding of operational and strategic issues facing large restaurant or consumer service driven companies. Global Experience. Experience at multinational companies or in international markets, which provides useful business and cultural perspectives. Finance. Experience in Public company management and financial stewardship. Talent Development . Experience building the knowledge, skills, and abilities of employees and helping them develop and achieve their potential within an organization. leadership

Yum!’s Recipe for Growth

Relevant Skills our Board Collectively Possesses

Growing Unrivaled Culture and Talent, by leveraging our culture and people capability to fuel brand performance and franchise success

u

Talent Development. Experience building the knowledge, skills, and abilities of employees and helping them develop and achieve their potential within an organization.

Leadership Experience. Experience as executive officer level business leader who demonstrates strong abilities to motivate and manage others and to effectively manage organizations.

Developing Unmatched Operating Capability, by recruiting and equiping the best restaurant operators in the world to deliver great customer experiences

u

Industry/Operations. Experience and understanding of operational and strategic issues facing large restaurant or consumer service driven companies.

Building Relevant, Easy and Distinctive Brands, by innovating and elevating iconic restaurant brands people trust and champion

u

Marketing/Brand Management. Experience marketing and managing well-known brands or the types of products and experiences we sell.

Technology or Digital. Experience in leadership and understanding of technology, digital platforms and new media, data security, and data analytics.

Achieving Bold Restaurant Development, by driving market and franchise expansion with strong economics and value

u

Global Experience. Experience at multinational companies or in international markets, which provides useful business and cultural perspectives.

Finance. Experience in Public company management and financial stewardship.

In addition to our Recipe for Growth, in 2020 we launched our “Recipe for Good”, which focuses on three primary pillars: Food, Planet and People. Guided by these pillars, we will strive to unlock potential in people and communities, grow sustainably and continue to serve delicious food that people trust. By combining the guiding principles that underlie our

YUM! BRANDS, INC.- 2020 Proxy Statement  |  9


 GOVERNANCE OF THE COMPANY 

Recipe for Growth and our Recipe for Good into our “Recipe for Growth and Good”, we are confident that we will be even more successful in unlocking our potential.

We believe that each of our directors has met the guidelines set forth in the Governance Principles. As noted in the director biographies that follow in this section, our directors have experience, qualifications and skills across a wide range of public and private companies, possessing a broad spectrum of experience both individually and collectively. In addition to the information provided in the director biographies, our director nominees’ qualifications, experiences and skills are summarized in the following matrix. This matrix is intended to provide a summary of our directors’ qualifications and should not be considered to be a complete list of each nominee’s strengths and contributions to the Board.

 

LOGO

Experience/Background Alves Cavanagh Connor Cornell Creed Domier Graddick-Weir Nelson Skala Stock Walter Leadership Experience Global Experience Finance Industry/Operations Marketing/Brand management Talent Development Technology or DigitalLOGO

For a shareholder to submit a candidate for consideration by the Nominating and Governance Committee, a shareholder must notify YUM’s Corporate Secretary, YUM! Brands, Inc., 1441 Gardiner Lane, Louisville, Kentucky 40213. The recommendation must contain the information described on page 81.76.

 

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GOVERNANCE OF THE COMPANY 

 

Director Biographies

 

LOGO

LOGO

Age 65

Director since 2016

Former Chief Sales Officer, Sprint Corporation

    

 

Paget L. Alves served as Chief Sales Officer of Sprint Corporation, a wireless and wireline communications services provider, from January 2012 to September 2013 after serving as President of that company’s Business Markets Group beginning in 2009. Mr. Alves currently serves on the boards of directors of Ariel Investments LLC, Assurant, Inc., International Game Technology PLC and Synchrony Financial, and Ariel Investments LLC.Financial.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Mr. Alves brings to the Board significant corporate leadership, global business,  Operating, finance brandand management and technology experience, drawing from his various executive roles at large companies, including his service as the Chief Sales Officer of a large wireless and wireline communications company. Mr. Alves also provides the Board with the benefits of his significant experience in public company directorship and committee membership.

 

  Global sales experience

  Public company directorship and committee experience

Independent of Company

    

LOGO

Age 6449

 

Director since 20162020

 

Former Chief SalesExecutive Officer, SprintInterContinental Hotels Group plc

CorporationKeith Barris the Chief Executive Officer of InterContinental Hotels Group plc (IHG), a predominately franchised, global organization that includes brands such as InterContinental Hotels & Resorts, Holiday Inn Family and Crowne Plaza Hotels & Resorts. He has served in this role since July 2017. He served as Chief Operating Officer of IHG from 2013 to July 2017 and prior to that, as Chief Executive Officer of IHG’s Greater China business. Prior to this position, Mr. Barr served IHG in a number of senior positions in IHG’s Americas and Asia, Middle East and Africa (AMEA) regions.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

  Operating and management experience, including as Chief Executive Officer of a franchised, global operation

  Expertise in strategic planning, branding and corporate leadership

  Independent of Company

LOGO

Age 54

Director since 2012

LOGOSenior Executive
Vice President and Chief Financial Officer, Comcast Corporation

    

 

Michael J. Cavanagh is Senior Executive Vice President and Chief Financial Officer of Comcast Corporation, a global media and technology company. He has held this position since July 2015. From July 2014 to May 2015 he served asCo-President andCo-Chief Operating Officer for The Carlyle Group, a global investment firm, and he was also a member of the Executive Group and Management Committee of The Carlyle Group. Prior to this, Mr. Cavanagh was theCo-Chief Executive Officer of the Corporate & Investment Bank of JPMorgan Chase & Co. from 2012 until 2014. From 2010 to 2012, he was the Chief Executive Officer of JPMorgan Chase & Co.’s Treasury & Securities Services business, one of the world’s largest cash management providers and a leading global custodian. From 2004 to 2010, Mr. Cavanagh was Chief Financial Officer of JPMorgan Chase & Co.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

As Senior Executive Vice President  Operating and management experience, including as Chief Financial Officer of a global media and technology company Mr. Cavanagh brings significant experience to our Board in the areas of corporate leadership, global business, operations and technology. In addition, Mr. Cavanagh provides the Board with the benefits of his significant experiencepresident and expertise in finance, having served as Chief Operating Officer of a global investment firm and as Chief Financial Officer of a global media and technology company.

 

  Expertise in finance and strategic planning

Independent of Company

Age 53

Director since 2012

Senior Executive

Vice President and

Chief Financial

Officer, Comcast

Corporation

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  11

10     YUM! BRANDS, INC.-2019 Proxy Statement


 GOVERNANCE OF THE COMPANY

  

 

LOGO

Age 64

Director since 2017

LOGOFormer
Chairman and Chief Executive Officer, The Sherwin-Williams Company

    

 

Christopher M. Connor served as Chairman and Chief Executive Officer of The Sherwin-Williams Company, a global manufacturer of paint, architectural coatings, industrial finishes and associated supplies, until 2016. Mr. Connor held a number of executive positions at Sherwin-Williams beginning in 1983. He served as Chief Executive Officer from 1999 to 2015 and Chairman from 2000 to 2016. He currently serves on the boards of Eaton Corporation plc and International Paper Company.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

  Operating and management experience, including as Chairman and CEO of a Fortune 500 company

Through Mr. Connor’s

  Expertise in marketing, human resources, talent development, public company boardexecutive compensation, planning and operational and financial processes.

  Public company directorship and committee experience with domestic and international businesses, and his having served as the

  Independent of Company

LOGO

Age 61

Director since 2015

Chairman and Chief Executive Officer, of a Fortune 500 company, he brings to the Board extensive experience in important areas including corporate leadership, global business, operations, talent development, marketing and brand management, and talent development. Mr. Connor also brings with him significant experience in public company board committee membership.Target Corporation

Independent of Company

Age 63

Director since 2017

Former

Chairman and

Chief Executive

Officer,

Sherwin-Williams

Company

LOGO    

 

Brian C. Cornell joined the Yum! Brands Board in 2015 and has served asNon-Executive Chairman since November 2018. Mr. Cornell is Chairman and Chief Executive Officer of Target Corporation, a general merchandise retailer. He has held this position since August 2014. Mr. Cornell served as the Chief Executive Officer of PepsiCo Americas Foods, a division of PepsiCo, Inc. from March 2012 to July 2014. From April 2009 to January 2012, Mr. Cornell served as the Chief Executive Officer and President of Sam’s Club, a division ofWal-Mart Stores, Inc. and as an Executive Vice President ofWal-Mart Stores, Inc. He has been a Director of Target Corporation since 2014. He has previously served as a Director of Home Depot, OfficeMax, Polaris Industries Inc., Centerplate, Inc. and Kirin-Tropicana, Inc.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Through Mr. Cornell’s service  Operating and management experience, including as Chairmanchairman and Chief Executive Officer of a large publicly traded merchandise retailer and his public company board experience with U.S. and international retailers, he brings extensive knowledge in important areas to our Board, including corporate leadership, global business experience, operations expertise, talent development and marketing and brand management experience. Mr. Cornell also provides our Board with expertise in strategic planning.

 

  Expertise in strategic planning, retail business, branding and corporate leadership

  Public company directorship experience and committee experience

Independent of Company

Age 60

Director since 2015

Chairman and Chief

Executive Officer,

Target Corporation

 

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 GOVERNANCE OF THE COMPANY 

 

YUM! BRANDS, INC. -2019 Proxy Statement11

LOGO


GOVERNANCE OF THE COMPANY   

LOGO

Greg Creed is Chief Executive Officer of YUM. He has served in this position since January 2015. He served as Chief Executive Officer of Taco Bell Division from January 2014 to December 2014 and as Chief Executive Officer of Taco Bell U.S. from 2011 to December 2013. Prior to this position, Mr. Creed served as President and Chief Concept Officer of Taco Bell U.S., a position he held beginning in December 2006. Mr. Creed served as Chief Operating Officer of YUM from 2005 to 2006. He has served as a director of Whirlpool Corporation since 2017 and previously served as a director of International Games Technology from 2010 until 2015.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Mr. Creed has served as the Company’s Chief Executive Officer since 2015 and he brings significant corporate leadership, global business, talent development, industry and operations and marketing and brand management experience to our Board, from his time in that role, and from his prior years of experience in various other roles within the Company, including as Chief Executive Officer of Taco Bell. Mr. Creed also brings with him significant experience in public company directorship and committee membership.

Age 6154

 

Director since 20142018

 

Chief Executive

Officer, YUMAdvantage Solutions, Inc.

LOGO    

 

Tanya L. Domieris Chief Executive Officer of Advantage Solutions, Inc., a North American provider of outsourced sales, marketing and business solutions, and has served in that role since January 2013. Prior to serving as Advantage Solutions’ CEO, Ms. Domier served as its presidentPresident and chief operating officerChief Operating Officer from 2010 to 2013. Ms. Domier joined Advantage Solutions in 1990 from the J.M. Smucker Company and has held a number of executive level roles in sales, marketing and promotions. Ms. Domier has served as a director of Advantage Solutions since 2006 and currently also serves as a director of Nordstrom, Inc.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Ms. Domier brings to the Board extensive  Operating and management experience in marketing and in developing digital technology solutions, having served as Chief Executive Officer of a major provider of sales, marketing

  Expertise in strategic planning, global commerce and business solutions. In addition, Ms. Domier also provides the Board with expertise in the areas of corporate leadership global business and finance from her career as an executive and from her significant experience in public

  Public company directorship and committee membership.experience

 

  Independent of Company

    

LOGO

Age 5356

 

Director since 20182019

 

Chief Executive Officer, Advantage Solutions,Yum Brands, Inc.

David W. Gibbsis the current Chief Executive Officer of YUM. He has served in that position since January 2020. Prior to that, he served as President and Chief Operating Officer from August 2019 to December 2019, as President, Chief Operating Officer and Chief Financial Officer from January 2019 to August 2019 and as President and Chief Financial Officer from May 2016 to December 2018. Previously, Mr. Gibbs served as the Chief Executive Officer of the Company’s Pizza Hut Division from January 2015 until April 2016 and was its President from January 2014 through December 2014. Mr. Gibbs served as an independent director on the board of Sally Beauty Holdings from March 2016 until January 2020.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

  Operational and global management experience, including as President, Chief Operating Officer and Chief Financial Officer of the Company

  Expertise in finance, strategic planning, global branding, franchising and corporate leadership

  Public company directorship and committee experience

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  13

12     YUM! BRANDS, INC.-2019 Proxy Statement


 GOVERNANCE OF THE COMPANY

  

 

LOGO

LOGO

Age 65

Director since 2012

Retired Executive Vice President Human Resources, Merck & Co., Inc.

    

 

Mirian M. Graddick-Weir retired as Executive Vice President of Human Resources for Merck & Co., Inc., a pharmaceutical company, in November, 2018. She had held that position since 2008. From 2006 until 2008, she was Senior Vice President of Human Resources of Merck & Co., Inc. Prior to this position, she served as Executive Vice President of Human Resources of AT&T Corp. from 2001 to 2006. Ms. Graddick-Weir has served as a director of Harleysville GroupBooking Holdings, Inc. from 2000 until 2012.since June 2018.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Through Ms. Graddick-Weir’s public company board  Management experience, and her senior leadership experienceincluding as the Executive Vice President of Human Resourceshuman resources for a major pharmaceutical company she is able to provide our Board extensive knowledge

  Expertise in the areas of talent developmentglobal human resources, corporate governance and corporate leadership. In addition, Ms. Graddick-Weir also brings expertise in corporate operations to the Board and provides the Board with expertise in public company boardcompensation

  Public company directorship and committee membership.experience

 

  Independent of Company

    

LOGO

Age 6457

 

Director since 20122006

 

RetiredChairman, Chief Executive ViceOfficer and President, Human Resources,National Gypsum Company

Merck & Co., Inc.

LOGO    

 

Thomas C. Nelson is President and Chief Executive Officer of National Gypsum Company, a building products manufacturer,manufacturer. He has held this position since 1999 and was elected Chairman of the Board in January 2005. From 1995 to 1999, Mr. Nelson served as the Vice Chairman and Chief Financial Officer of National Gypsum. Mr. Nelson previously worked for Morgan Stanley & Co. and in the United States Defense Department as Assistant to the Secretary and was a White House Fellow. He serves as Directora director of Atrium Health and was a director of Belk, Inc. from 2003 to 2015. Since January 2015, Mr. Nelson has served as a director for the Federal Reserve Bank of Richmond.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Through Mr. Nelson’s public company board  Operational and management experience, including as President and his service as Chief Executive Officer of a major building products manufacturer Mr. Nelson brings significant corporate leadership, operations and finance

  Senior government experience to our Board. In addition, Mr. Nelson also provides the Board with the benefits of his experience in government, having served as Assistant to the Secretary of the United States Defense Department and as a White House Fellow. Mr. Nelson also brings with him significantFellow

  Expertise in finance, strategic planning, business development and retail business

  Public company directorship and committee experience in public company board committee membership.

 

  Independent of Company

Age 56

 

Director since 2006

Chairman, Chief

Executive Officer

and President,

National Gypsum

Company

 

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 GOVERNANCE OF THE COMPANY 

 

YUM! BRANDS, INC. -2019 Proxy Statement13


LOGO

Age 60

 

GOVERNANCE OF THE COMPANY   Director since 2016

 

Chief Executive Officer, BMI Group

LOGO    

 

P. Justin Skala is the Chief Executive Officer of BMI Group, the largest manufacturer of flat and pitched roofing and waterproofing solutions throughout Europe. He has served in that role since September 1, 2019. Prior to joining BMI Group, Mr. Skala served as Executive Vice President, Chief Growth &and Strategy Officer offor the Colgate-Palmolive Company, a consumer products company. He has held this position sincefrom July 2018.2018 until July 2019. From 2016 until 2018 he served as Chief Operating Officer, North America, Europe, Africa/Eurasia and Global Sustainability for Colgate-Palmolive Company. From 2013 to 2016 he was President of Colgate-North America and Global Sustainability for Colgate-Palmolive Company. From 2010 to 2013 he was the President of Colgate - Latin America. From 2007 to 2010, he was president of Colgate - Asia.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Through Mr. Skala’s executive leadership  Global operating and management experience, including as Chief Executive Officer at onea large international manufacturer and as President of the world’s most renownedmajor divisions of a consumer products companies, including servicecompany

  Expertise in the roles of Chief Operating Officerbranding, marketing, finance, sales, strategic planning and as a division President, he is able to bring considerable experience to our Board in the areas of corporate leadership, globalinternational business and finance. Mr. Skala also provides our Board with expertise in the areas of operations, brand management and talent development.development

 

  Independent of Company

    

LOGO

Age 5955

 

Director since 20162014

 

Executive ViceFormer
Group President, Chief Growth & Strategy Officer forKimberly-Clark International

Colgate – Palmolive

Company

LOGO    

 

Elane B. Stock served as Group President of Kimberly-Clark International, a division of Kimberly-Clark Corporation, a global consumer products company, from 2014 to 2016. From 2012 to 2014 she was the Group President for Kimberly-Clark Professional. Prior to this role, Ms. Stock was the Chief Strategy Officer of Kimberly-Clark Corporation. Earlier in her career, Ms. Stock was a partner at McKinsey & Company in the U.S. and Ireland, where she was the Managing Director. Ms. Stock currently serves on the Board of Equifax Inc. and Reckitt Benckiser.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Ms. Stock brings significant corporate leadership, global business, operations  Global operating and financemanagement experience, to our Board, having served in numerous corporate leadership positions, including as group Presidentpresident of a large consumer products company. In addition, Ms. Stock provides the Board with her expertisecompany

  Expertise in strategy,branding, marketing, finance, sales, strategic planning and brand management and her significant experience in publicinternational business development

  Public company directorship experience and committee membership.experience

 

  Independent of Company

    

LOGO

Age 5452

 

Director since 20142020

 

Former Group President, Kimberly-Clark InternationalChief Executive Officer, Godiva Chocolatier

14     YUM! BRANDS, INC.-2019 Proxy Statement


   GOVERNANCE OF THE COMPANY

LOGO    

 

Robert D. WalterAnnie Young-Scrivner joined the Yum! Brands Board in 2006 and served asNon-Executive Chairman from May 2016 to November 2018. Mr. Walter is the founder of Cardinal Health, Inc., a company that provides products and services supporting the health care industry. Mr. Walter retired from Cardinal Health in June 2008. Prior to his retirement from Cardinal Health, he served as Executive Director from November 2007 to June 2008. From April 2006 to November 2007, he served as Executive Chairman of the Board of Cardinal Health. From 1979 to April 2006, he served as Chairman and Chief Executive Officer of Cardinal Health. Mr. WalterGodiva Chocolatier, Inc., a manufacturer of Belgian chocolates and related products owned by Yıldız Holding. She has served in this role since September 2017. Prior to joining Godiva in August 2017, Ms. Young-Scrivner was Executive Vice President, Global Digital & Loyalty Development with Starbucks Corporation from 2015 until her departure in April 2017. At Starbucks, Ms. Young-Scrivner also served as President, Teavana & Executive Vice President of Global Tea from 2014 to 2015, Global Chief Marketing Officer & President of Tazo Tea from 2009 to 2012, and President of Starbucks Canada from 2012 to 2014. Prior to joining Starbucks, Ms. Young-Scrivner held senior leadership positions at PepsiCo, Inc. in sales, marketing and general management, including her role as Region President of PepsiCo Foods Greater China from 2006 to 2008. She has been a director of Tiffany & Co. since 2018, and has previously served as a director of American Express Company and Nordstrom,Macy’s, Inc., both until May 2018.

 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Through Mr. Walter’s public company board  Operating and management experience, and his prior serviceincluding as Chief Executive Officer of a global healthcarechocolatier

  Public company directorship and service provider business, he is able to provide our Board with significantcommittee experience in the areas of corporate leadership, finance and operations. In addition, Mr. Walter brings to our board significant experience in public company board committee membership.

 

  Independent of Company

YUM! BRANDS, INC.- 2020 Proxy Statement  |  15


 GOVERNANCE OF THE COMPANY   

Age 73

 

Director since 2008

Founder and

Retired Chairman/

CEO, Cardinal

Health, Inc.

If elected, we expect that all of the aforementioned nominees will serve as directors and hold office until the 20202021 Annual Meeting of Shareholders and until their respective successors have been elected and qualified.

Director Compensation

How are directors compensated?

 

Employee Directors. Employee directors do not receive additional compensation for serving on the Board of Directors.

Non-Employee Directors Annual Compensation. The annual compensation for eachnon-employee Director is summarized in the table below. For 2018,2019, eachnon-employee Director received an annual stock grant retainer with a fair market value of $240,000.$260,000. Directors may request to receive up toone-half of their stock retainer in cash. The request must be submitted to the Chair of the Management Planning and Development Committee. Directors may also defer payment of their retainers pursuant to the Directors Deferred Compensation Plan. Deferrals are invested in phantom Company stock and paid out in shares of Company stock. Deferrals may not be made for less than two years

Chairman of the Board and Committee Chairperson Retainers. In recognition of their added duties, the Chairman of the Board (Mr. WalterCornell in 2018)2019) receives an additional $150,000$170,000 stock retainer annually and the Chairs of the Audit Committee (Mr. Nelson in 2018)2019), Management Planning and Development Committee (Mr. CornellConnor in 2018)2019) and the Nominating and Governance Committee (Mr. Walter(Ms. Graddick-Weir in 2018)2019) each

receive an additional $25,000, $20,000 and $15,000 annual stock retainer, respectively. These committee chairperson retainers were paid in February of 2018.2019.

Initial Stock Grant upon Joining Board.Non-employee directors also receive aone-time stock grant with a fair market value of $25,000 on the date of grant upon joining the Board, distribution of which is deferred until termination from the Board.

Matching Gifts. To further YUM’s support for charities,non-employee directors are able to participate in the YUM! Brands, Inc. Matching Gifts Program on the same terms as members of YUM’s Global Leadership Team. Under this program, the YUM! Brands Foundation will match up to $10,000 a year in contributions by the director to a charitable institution approved by the YUM! Brands Foundation. At its discretion, the Foundation may match director contributions exceeding $10,000.

Insurance. We also pay the premiums on directors’ and officers’ liability and business travel accident insurance policies. The annual cost of this coverage was approximately $2 million. This is not included in the tables below as it is not considered compensation to the directors.

YUM! BRANDS, INC. -2019 Proxy Statement15


GOVERNANCE OF THE COMPANY   

In setting director compensation, the Company considers the significant amount of time that directors expend in fulfilling their duties to the Company as well as the skill level required by the Company of members of the Board. The Board reviews each element of director compensation at least every two years.

In November 2018,2019, the Management Planning and Development Committee of the Board (“Committee”) benchmarked the Company’s director compensation against director compensation from the Company’s Executive Peer Group discussed at page 54.51. Data for this review was prepared for the Committee by its independent consultant, Meridian Compensation Partners LLC. This data revealed that the Company’s

total director compensation was approximately $20,000 below the 50th percentileat market median measured against this benchmark, that the retainer paid to ourNon-Executive Chairman is belowat market median and that the retainers paid to the Chairpersons of the Audit Committee and the Management Planning and Development Committee andwere consistent with market practice. The data also revealed that the retainer paid to the Chairperson of the Nominating and Governance Committee were consistent withwas approximately $5,000 below market practice.median. Based on this data, the Committee recommended a $20,000 increaseno changes to the annual amount paid to theallnon-employee Directors raising their retainerand to $260,000 annually. TheourNon-Executive Chairman’sChairman. In addition, the retainer paid to the Chairperson of the Nominating and Governance Committee was also increased by $20,000$5,000 to $170,000$20,000 annually. The retainers paid to the other committee chairpersons were not increased.

 

                                                                                                                                                      
 Name  

Fees Earned or

Paid in Cash

($)

   

Stock

Awards

($)(1)

   

Option/SAR

Awards

($)(2)

   

All Other

Compensation

($)

   

Total 

($) 

 (a)

 

  

(b)

 

   

(c)

 

   

(d)

 

   

(e)

 

   

(f) 

 

Alves, Paget

       240,000            240,000 

Cavanagh, Michael

       240,000            240,000 

Connor, Christopher

       240,000            240,000 

Cornell, Brian

       260,000            260,000 

Domier, Tanya

       205,000            205,000 

Graddick-Weir, Mirian

       240,000            240,000 

Nelson, Thomas

       265,000            265,000 

Skala, Justin

       240,000            240,000 

Stock, Elane

       240,000            240,000 

Walter, Robert

       405,000            405,000 

16  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 GOVERNANCE OF THE COMPANY 

Name  

Fees Earned or

Paid in Cash

($)

   

Stock

Awards

($)(1)

   

Option/SAR

Awards

($)(2)

   

All Other

Compensation

($)

   

Total

($)

 
(a)  (b)   (c)   (d)   (e)   (f) 

Alves, Paget

       270,000            260,000 

Cavanagh, Michael

       260,000            260,000 

Connor, Christopher

       273,333            273,333 

Cornell, Brian

       408,333            408,333 

Domier, Tanya

       260,000            260,000 

Graddick-Weir, Mirian

       270,000            270,000 

Nelson, Thomas

       285,000            285,000 

Skala, Justin

       260,000            260,000 

Stock, Elane

       260,000            260,000 

Walter, Robert

       303,333            293,333 

 

 (1)

Amounts in column (c) represent the grant date fair value for annual stock retainer awards, Committee Chairperson retainer awards, andNon-Executive Chairman awards granted to directors in 2018.2019 and charitable matching gifts. Retainer awards arepro-rated for partial years of service.

 (2)

At December 31, 2018,2019, the aggregate number of stock appreciation rights (“SARs”) awards outstanding for eachnon-employee director was:

 

Name

  

SARs

Alves, Paget

    

Cavanagh, Michael

   18,531 

Connor, Christopher

    

Cornell, Brian

   6,491 

Domier, Tanya

    

Graddick-Weir, Mirian

   22,752 

Nelson, Thomas

   38,20830,949 

Skala, Justin

   4,646 

Stock, Elane

   10,003 

Walter, Robert

   38,20830,949 

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  17

16     YUM! BRANDS, INC.-2019 Proxy Statement


 GOVERNANCE OF THE COMPANY

  

 

What are the Company’s policies and procedures with respect to related person transactions?

 

Under the Company’s policies and procedures for the review of related person transactions the Nominating and Governance Committee reviews related person transactions in which we are or will be a participant to determine if they are in the best interests of our shareholders and the Company. Transactions, arrangements, or relationships or any series of similar transactions, arrangements or relationships in which a related person had or will have a material interest and that exceed $100,000 are subject to the Nominating and Governance committee’s review. Any member of the Nominating and Governance Committee who is a related person with respect to a transaction under review may not participate in the deliberation or vote respecting approval or ratification of the transaction.

Related persons are directors, director nominees, executive officers, holders of 5% or more of our voting stock and their immediate family members. Immediate

family members are spouses, parents, stepparents, children, stepchildren, siblings,daughters-in-law,sons-in-law and any person, other than a tenant or domestic employee, who resides in the household of a director, director nominee, executive officer or holder of 5% or more of our voting stock.

After its review, the Nominating and Governance Committee may approve or ratify the transaction. The related person transaction policies and procedures provide that certain transactions are deemed to bepre-approved, even though they exceed $100,000.Pre-approved transactions include employment of executive officers, director compensation, and transactions with other companies if the aggregate amount of the transaction does not exceed the greater of $1 million or 2% of that other company’s total revenues and the related person is not an executive officer of that other company.

Does the Company require stock ownership by directors?

 

The Board believes that the number of shares of the Company’s common stock owned by eachnon-management director is a personal decision; however, the Board strongly supports the position thatnon-management directors should own a meaningful number of shares in the Company and expects that eachnon-management director will (i) own Company common shares with a value of at least five times the

annual Board retainer; (ii) accumulate those shares during the first five years of the director’s service on the Board; and (iii) hold these shares at least until the director departs the Board. Each director may sell enough shares to pay taxes in connection with the receipt of their retainer or the exercise of stock appreciation rights and the ownership guideline will be adjusted to reflect the sale to pay taxes.

How much YUM stock do the directors own?

 

Stock ownership information for each director is shown in the table on page 38.34.

Does the Company have stock ownership guidelines for executives and senior management?

 

The Committee has adopted formal stock ownership guidelines that set minimum expectations for executive and senior management ownership. These guidelines are discussed on page 55.53.

The Company has maintained an ownership culture among its executive and senior managers since its formation. Substantially all executive officers and members of senior management hold stock well in excess of the guidelines.

YUM! BRANDS, INC. -2019 Proxy Statement17


GOVERNANCE OF THE COMPANY   

How Can Shareholders Nominate for the Board?

 

Director nominations for inclusion in YUM’s proxy materials (Proxy Access). Our bylaws permit a shareholder, or group of up to 20 shareholders, owning continuously for at least three years shares of YUM stock representing an aggregate of at least 3% of our outstanding shares, to nominate and include in YUM’s proxy materials director nominees constituting up to 20% of YUM’s Board, provided that the shareholder(s) and nominee(s) satisfy the requirements in YUM’s bylaws. Notice of proxy access director nominees for the 20202021 Annual Meeting of Shareholders must be received by us no earlier than November 7, 2019,4, 2020, and no later than December 7, 2019.4, 2020.

18  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 GOVERNANCE OF THE COMPANY 

Director nominations to be brought before the 20202021 Annual Meeting of Shareholders. Director nominations that a shareholder intends to present at the 20202021 Annual Meeting of Shareholders, other than through the proxy access procedures described above, must have been received no later than February 16, 2020.13, 2021. These nominations must be submitted by a shareholder in accordance with the requirements specified in YUM’s bylaws.

Where to send director nominations for the 20202021 Annual Meeting of Shareholders. Director nominations brought by shareholders must be delivered to YUM’s Corporate Secretary by mail at YUM! Brands, Inc., 1441 Gardiner Lane, Louisville, Kentucky 40213 and received by YUM’s Corporate Secretary by the dates set forth above.

What is the Board’s leadership structure?

 

On November 16, 2018, Brian C. Cornell assumed the position ofNon-Executive Chairman of the Board. He was preceded in that position by Robert D. Walter, who had held that position since May 20, 2016. Applying our Corporate Governance Principles, the Board determined that based on Mr. Cornell’s independence, it would not appoint a Lead Director when Mr. Cornell becameNon-Executive Chairman.

The Nominating and Governance Committee annually reviews the Board’s leadership structure and evaluates the performance and effectiveness of the Board of Directors. The Board retains the authority to modify its leadership structure in order to stay current with our Company’s circumstances and advance the best interests of the Company and its shareholders as and when appropriate. The Board’s annual self-evaluation includes questions regarding the Board’s opportunities for open communication and the effectiveness of executive sessions.

The Company’s Governance Principles provide that the Chief Executive Officer (“CEO”) may serve as Chairman of the Board. These Principles also provide for an

independent Lead Director, when the CEO is serving as Chairman. During 2018,2019, our CEO did not serve as Chairman. Our Board believes that Board independence and oversight of management are effectively maintained through a strong independent Chairman or Lead Director and through the Board’s composition, committee system and policy of having regular executive sessions ofnon-employee directors, all of which are discussed below,below. AsNon-Executive Chairman, Mr. Cornell is responsible for supporting the CEO on corporate strategy along with leadership development. Mr. Cornell also works with the CEO in setting the agenda and schedule for meetings of the Board, in addition to performing the duties of thethat would otherwise be performed by a Lead Director, as described below.

As CEO, Mr. CreedGibbs is responsible for leading the Company’s strategies, organization design, people development and culture, and for providing theday-to-day leadership over operations.

To ensure effective independent oversight, the Board has adopted a number of governance practices discussed below.

18     YUM! BRANDS, INC.-2019 Proxy Statement


   GOVERNANCE OF THE COMPANY

What are the Company’s governance policies and ethical guidelines?

 

 

 

Board Committee Charters. The Audit, Management Planning and Development, and Nominating and Governance Committees of the YUM Board of Directors operate pursuant to written charters. These charters were approved by the Board of Directors and reflect certain best practices in corporate governance. These charters comply with the requirements of the NYSE. Each charter is available on the Company’s website at www.investors.yum.com/committee-composition-and-charters.https://investors.yum.com/governance/committee-composition-and-charters/.

 

 

Governance Principles. The Board of Directors has documented its corporate governance guidelines in the YUM! Brands, Inc. Corporate Governance Principles. These guidelines are available on the Company’s website atwww.investors.yum.com/governance-documents.https://investors.yum.com/governance/governance-documents/.

 

Ethical Guidelines. YUM’s WorldwideGlobal Code of Conduct was adopted to emphasize the Company’s commitment to the highest standards of business conduct. The Code of Conduct also sets forth information and procedures for employees to report misconduct, ethical or accounting concerns, or other violations of the Code of Conduct in a confidential manner. The Code of Conduct applies to the Board of Directors and all employees of the Company, including the principal executive officer, the principal financial officer and the principal accounting officer. Our directors and the senior-most employees in the Company are required to regularly complete a conflicts of interest questionnaire and certify in writing that they have read and understand the Code of Conduct. The Code of Conduct is available on the Company’s website atwww.investors.yum.com/code-of-conducthttps://investors.yum.com/governance/governance-documents/. The Company intends to post amendments to or waivers from its Code (to the extent applicable to the Board of Directors or executive officers) on this website.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  19


 GOVERNANCE OF THE COMPANY 

 

What other significant Board practices does the Company have?

 

 

Private Executive Sessions. Ournon-management directors meet in executive session at each regular Board meeting. The executive sessions are attended only by thenon-management directors and are presided over by the Lead Director or ourNon-Executive Chairman, as applicable. Our independent directors meet in executive session at least once per year.

 

Role of Lead Director. Our Governance Principles require the election, by the independent directors, of a Lead Director when the CEO is also serving as Chairman.

The Board currently does not have a Lead Director, and the duties of the Lead Director are fulfilled by Mr. Cornell asNon-Executive Chairman. Since Mr. Cornell is independent, the Board determined that it would not appoint a separate Lead Director upon Mr. Cornell’s appointment asNon-Executive Chairman.

The Lead Director position is structured so that one independent Board member is empowered with sufficient authority to ensure independent oversight of the Company and its management. The Lead Director position has no term limit and is subject only to annual approval by the independent members of the Board. Based upon the recommendation of the Nominating

and Governance Committee, the Board has determined that the Lead Director, when appointed, is responsible for:

 

(a)

Presiding at all executive sessions of the Board and any other meeting of the Board at which the Chairman is not present, and advising the Chairman and CEO of any decisions reached or suggestions made at any executive session,

 

(b)

Approving in advance agendas and schedules for Board meetings and the information that is provided to directors,

 

(c)

If requested by major shareholders, being available for consultations and direct communication,

 

(d)

Serving as a liaison between the Chairman and the independent directors, and

 

(e)

Calling special meetings of the independent directors.

 

Advance Materials. Information and data important to the directors’ understanding of the business or matters to be considered at a Board or Board Committee meeting are, to the extent practical, distributed to the directors sufficiently in advance of the meeting to allow careful review prior to the meeting.

 

YUM! BRANDS, INC. -2019 Proxy Statement19


GOVERNANCE OF THE COMPANY   

Board and Committees’ Evaluations. The Board has an annual self-evaluation process that is led by the Nominating and Governance Committee. This assessment focuses on the Board’s contribution to the Company and emphasizes those areas in which the Board believes a better contribution could be made. As a part of this process, each Board member completes an individual written questionnaire and a personal interview, the results of which are summarized and discussed in an executive session. In addition, the Audit, Management Planning and Development and Nominating and Governance Committees also each conduct similar annual self-evaluations.

 

Majority Voting Policy. Our Articles of Incorporation require majority voting for the election of directors in uncontested elections. This means that director nominees in an uncontested election for directors must receive a number of votes “for” his or her election in excess of the number of votes “against.” The Company’s Governance Principles further provide that any incumbent director who does not receive a majority of “for” votes will promptly tender to the Board his or her resignation from the Board. The resignation will specify that it is effective upon the Board’s acceptance of the resignation. The Board will, through a process managed by the Nominating and Governance Committee and excluding the nominee in question, accept or reject the resignation within 90 days after the Board receives the resignation. If the Board rejects the resignation, the reason for the Board’s decision will be publicly disclosed.

uncontested elections. This means that director nominees in an uncontested election for directors must receive a number of votes “for” his or her election in excess of the number of votes “against.” The Company’s Governance Principles further provide that any incumbent director who does not receive a majority of “for” votes will promptly tender to the Board his or her resignation from the Board. The resignation will specify that it is effective upon the Board’s acceptance of the resignation. The Board will, through a process managed by the Nominating and Governance Committee and excluding the nominee in question, accept or reject the resignation within 90 days after the Board receives the resignation. If the Board rejects the resignation, the reason for the Board’s decision will be publicly disclosed.

What access do the Board and Board committees have to management and to outside advisors?

 

 

Access to Management and Employees. Directors have full and unrestricted access to the management and employees of the Company. Additionally, key members of management attend Board meetings to present information about the results, plans and operations of the business within their areas of responsibility.

 

Access to Outside Advisors. The Board and its committees may retain counsel or consultants without obtaining the approval of any officer of the Company in advance or otherwise. The Audit Committee has the sole authority to retain and terminate the independent auditor. The Nominating and Governance Committee has the sole authority to retain search firms to be used to identify director candidates. The Management Planning and Development Committee has the sole authority to retain compensation consultants for advice on executive compensation matters.

20  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 

without obtaining the approval of any officer of the Company in advance or otherwise. The Audit Committee has the sole authority to retain and terminate the independent auditor. The Nominating and Governance Committee has the sole authority to retain search firms to be used to identify director candidates. The Management Planning and Development Committee has the sole authority to retain compensation consultants for advice on executive compensation matters.

 GOVERNANCE OF THE COMPANY 

 

What is the Board’s role in risk oversight?

 

The Board maintains overall responsibility for overseeing the Company’s risk management, including succession planning, food safety and cybersecurity. In furtherance of its responsibility, the Board has delegated specific risk-related responsibilities to the Audit Committee and to the Management Planning and Development Committee.

The Audit Committee engages in substantive discussions of risk management at its regular committee meetings held during the year. At these meetings, it receives functional risk review reports covering significant areas of risk from senior managers responsible for these functional areas, as well as receiving reports from the General Counsel and the Vice President, Internal Audit. Our Vice President, Internal Audit reports directly to the Chairman of the

Audit Committee and our Chief Financial Officer (“CFO”). The Audit Committee also receives reports at each meeting regarding legal and regulatory risks from management and meets in separate executive sessions with our independent auditors and our Vice President, Internal Audit. The Audit Committee provides a summary to the full Board at each regular Board meeting of the risk area reviewed together with any other risk related subjects discussed at the Audit Committee meeting.

In addition, our Management Planning and Development Committee considers the risks that may be implicated by our compensation programs through a risk assessment conducted by management and reports its conclusions to the full Board.

20     YUM! BRANDS, INC.-2019 Proxy Statement


   GOVERNANCE OF THE COMPANY

What is the Board’s role in the Company’s global sustainability initiatives?

 

The Company has an integrated, Board and executive-level governance structure to oversee its global sustainability initiatives. Oversight for environmental, social and governance issues ultimately resides with the Board of Directors. The Board receives regular updates on these matters from management through the Audit Committee. At the operational level, the Chief

Communications and Public Affairs Officer is responsible for overseeing the global reputation of YUM and is responsible for shaping the Citizenship and Sustainability Strategy, as approved by the Board, with the Vice President, Government Relations and Citizenship & Sustainability.

Has the Company conducted a risk assessment of its compensation policies and practices?

 

As stated in the Compensation Discussion and Analysis at page 39,35, the philosophy of our compensation programs is to reward performance by designing pay programs that incorporate team and individual performance, and shareholder return; emphasize long-term incentives; drive ownership mentality; and require executives to personally invest in Company stock.

In 2018,2019, the Committee examined our compensation programs for all employees to determine whether they encourage unnecessary or excessive risk taking. In conducting this review, each of our compensation practices and programs was reviewed against the key risks facing the Company in the conduct of its business. Based on this review, the Committee concluded our compensation policies and practices do not encourage our employees to take unreasonable or excessive risks.

As part of this assessment, the Committee concluded the following policies and practices of the Company’s cash and equity incentive programs serve to reduce the likelihood of excessive risk taking:

 

Our Compensation system is balanced, rewarding both short-term and long-term performance

 

Long-term Company performance is emphasized. The majority of incentive compensation for the top level employees is associated with the long-term performance of the Company

 

Strong stock ownership guidelines in place for approximately 190157 senior employees are enforced

 

The annual incentive and performance share plans both cap the level of performance over which no additional rewards are paid, thereby mitigating any incentive to take unreasonable risk

 

The annual incentive target setting process is closely linked to the annual financial planning process and supports the Company’s overall strategic plan, which is reviewed and approved by the Board

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  21


 GOVERNANCE OF THE COMPANY 

Compensation performance measures set for each Division are transparent and tied to multiple measurable factors, none of which exceed a 50% weighting; measures are both apparent to shareholders and drivers of returns

 

The performance which determines employee rewards is closely monitored by the Audit Committee and the full Board

 

The Company has a recoupment (clawback) policy

How does the Board determine which directors are considered independent?

 

The Company’s Governance Principles, adopted by the Board, require that we meet the listing standards of the NYSE. The full text of the Governance Principles can be found on the Company’s website (www.investors.yum.com/governance-documents)(https://investors.yum.com/governance/governance-documents/).

Pursuant to the Governance Principles, the Board undertook its annual review of director independence.

During this review, the Board considered transactions and relationships between each director or any member of his or her immediate family and the Company and its subsidiaries and affiliates. As provided in the Governance Principles, the purpose of this review was to determine whether any such relationships or transactions were inconsistent with a determination that the director is independent.

YUM! BRANDS, INC. -2019 Proxy Statement21


GOVERNANCE OF THE COMPANY   

As a result of this review, the Board affirmatively determined that all of the directors are independent of the Company and its management under NYSE rules, with the exception of David Gibbs and Greg Creed, who isare not considered an independent directordirectors because of histheir employment by the Company.

In determining that the other directors did not have a material relationship with the Company, the Board determined that Messrs. Alves, Barr, Connor, Nelson, Skala and Walter and Mmes. Domier, Graddick-Weir, Stock and StockYoung-Scrivner had no other relationship with the Company other than their relationship as a director. The Board did note as discussed in the next two paragraphs that Comcast Corporation and Target Corporation, which employ Mr. Cavanagh and Mr. Cornell, respectively, each have a business relationship with the Company; however, as noted below, the Board determined that these relationships were not material to either director, Comcast Corporation or Target Corporation, and therefore determined that Mr. Cavanagh and Mr. Cornell were independent.

Brian C. Cornell is the Chairman and Chief Executive Officer of Target Corporation. During 2018,2019, the Company received approximately $10.7$10 million in license fees from Target Corporation in the normal course of business. Divisions of the Company paid Target Corporation approximately $2.1$2 million in rebates

in 2018. Divisions of the Company have also offered Target approximately $2 million in additional incentives in 2019. The Board determined that these payments did not create a material relationship between the Company and Mr. Cornell or the Company and Target Corporation as the payments represent far less thanone-tenth of 1% 2% of Target Corporation’s revenues. Furthermore, the licensing relationship between the Company and Target Corporation was initially entered into before Mr. Cornell joined the Board or became employed by Target Corporation. The Board determined that this relationship was not material to Mr. Cornell or Target Corporation.

Michael J. Cavanagh is the Senior Executive Vice President and Chief Financial Officer of Comcast Corporation. During 2018,2019, the Company, its affiliates and their respective franchisees collectively paid approximately $40$42 million to affiliates of Comcast for broadband services. In addition, U.S. brand advertising cooperatives, to which each of the Company’s brands and their franchisees contribute funds to purchase media for advertising, purchased approximately $79$72 million in advertising from affiliates of Comcast. The Board determined that these payments did not create a material relationship between the Company and Mr. Cavanagh or the Company and Comcast Corporation as the payments represent far less than 1%2% of Comcast Corporation’s revenues.

22  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 GOVERNANCE OF THE COMPANY 

 

How do shareholders communicate with the Board?

 

Shareholders and other parties interested in communicating directly with individual directors, thenon-management directors as a group or the entire Board may do so by writing to the Nominating and Governance Committee, c/o Corporate Secretary, YUM! Brands, Inc., 1441 Gardiner Lane, Louisville, Kentucky 40213. The Nominating and Governance Committee of the Board has approved a process for handling letters received by the Company and addressed to individual directors,non-management members of the Board or the Board. Under that process, the Corporate Secretary of the Company reviews all such correspondence and regularly forwards to a designated individual member of the Nominating and Governance Committee copies of all such correspondence (although we do not forward commercial correspondence and correspondence duplicative in nature; however, we will retain duplicate correspondence and all duplicate correspondence will be available for directors’ review upon their request)

and a summary of all such correspondence. The designated director of the Nominating and Governance Committee will forward correspondence directed to individual directors as he or she deems appropriate. Directors may at any time review a log of all correspondence received by the Company that is addressed to members of the Board and request copies of any such correspondence. Written correspondence from shareholders relating to accounting, internal controls or auditing matters are immediately brought to the attention of the Company’s Audit Committee Chair and to the internal audit department and handled in accordance with procedures established by the Audit Committee with respect to such matters (described below). Correspondence from shareholders relating to Management Planning and Development Committee matters are referred to the Chair of the Management Planning and Development Committee.

22     YUM! BRANDS, INC.-2019 Proxy Statement


   GOVERNANCE OF THE COMPANY

What are the Company’s policies on reporting of concerns regarding accounting?

 

The Audit Committee has established policies on reporting concerns regarding accounting and other matters in addition to our policy on communicating with ournon-management directors. Any person, whether or not an employee, who has a concern about the conduct of the Company or any of our people, with respect to accounting, internal accounting controls or auditing matters, may, in a confidential or anonymous manner, communicate that concern to our General Counsel, Scott A. Catlett. If any person believes that he or she should communicate with our Audit Committee Chair, Thomas C. Nelson, he or she may do so by writing him at c/o YUM! Brands, Inc.,

1441 Gardiner Lane, Louisville, KY 40213. In addition, a person who has such a concern about the conduct of the Company or any of our employees may discuss that concern on a confidential or anonymous basis by contacting The Network at 1 (800)(844)241-5689.418-4423. The Network is our designated external contact for these issues and is authorized to contact the appropriate members of management and/or the Board of Directors with respect to all concerns it receives. The full text of our Policy on Reporting of Concerns Regarding Accounting and Other Matters is available on our website atwww.investors.yum.com/governance-documentshttps://investors.yum.com/governance/governance-documents/.

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  23


YUM! BRANDS, INC. -2019 Proxy Statement23


GOVERNANCE OF THE COMPANY 

  

 

What are the Committees of the Board?

 

The Board of Directors has standing Audit, Management Planning and Development and Nominating and Governance and Executive/Finance Committees.

 

Name of Committee

and Members

  Functions of the Committee  

Number of Meetings

in Fiscal 2018 2019

Audit:

Thomas C. Nelson,Chair

Paget L. Alves

Tanya L. Domier

P. Justin Skala

Elane B. Stock

Annie Young-Scrivner

  

 Possesses sole authority regarding the selection and retention of independent auditors

 Reviews and has oversight over the Company’s internal audit function

 Reviews and approves the cost and scope of audit andnon-audit services provided by the independent auditors

 Reviews the independence, qualification and performance of the independent auditors

 Reviews the adequacy of the Company’s internal systems of accounting and financial control

 Reviews the annual audited financial statements and results of the audit with management and the independent auditors

 Reviews the Company’s accounting and financial reporting principles and practices including any significant changes

 Advises the Board with respect to Company policies and procedures regarding compliance with applicable laws and regulations and the Company’s Worldwide Code of Conduct and Policy on Conflicts of Interest

 Discusses with management the Company’s policies with respect to risk assessment and risk management. Further detail about the role of the Audit Committee in risk assessment and risk management is included in the section entitled “What is the Board’s role in risk oversight?” set forth on page 20.

21.

  

7

The Board of Directors has determined that all of the members of the Audit Committee are independent within the meaning of applicable SEC regulations and the listing standards of the NYSE and that Mr. Nelson, the Chair of the Committee, is qualified as an audit committee financial expert within the meaning of SEC regulations. The Board has also determined that Mr. Nelson has accounting and related financial management expertise within the meaning of the listing standards of the NYSE and that each member is financially literate within the meaning of the listing standards of the NYSE.

 

Name of Committee

and Members

  Functions of the Committee  

Number of Meetings

in Fiscal 2018 2019

Management Planning

and Development:

Christopher M. Connor,Chair

Keith Barr

Michael J. Cavanagh

Brian C. Cornell

    Michael J. Cavanagh

Mirian M. Graddick-Weir

    Robert D. Walter

  

 Oversees the Company’s executive compensation plans and programs and reviews and recommends changes to these plans and programs

 Monitors the performance of the chief executive officerChief Executive Officer and other senior executives in light of corporate goals set by the Committee

 Reviews and approves the compensation of the chief executive officerChief Executive Officer and other senior executive officers

 Reviews management succession planning

  

4

24  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 GOVERNANCE OF THE COMPANY 

The Board has determined that all of the members of the Management Planning and Development Committee are independent within the meaning of the listing standards of the NYSE.

 

24     YUM! BRANDS, INC.-2019 Proxy Statement


   GOVERNANCE OF THE COMPANY

Name of Committee

and Members

  Functions of the Committee  

Number of Meetings

in Fiscal 2018 2019

Nominating and

Governance:

Mirian M. Graddick-Weir, Chair

Michael J. Cavanagh

Brian C. Cornell

Thomas C. Nelson

    Robert D. Walter

  

 Identifies and proposes to the Board suitable candidates for Board membership

 Advises the Board on matters of corporate governance

 Reviews and reassesses from time to time the adequacy of the Company’s Corporate Governance Principles

 Receives comments from all directors and reports annually to the Board with assessment of the Board’s performance

 Prepares and supervises the Board’s annual review of director independence

  

4

The Board has determined that all of the members of the Nominating and Governance Committee are independent within the meaning of the listing standards of the NYSE.

 

 Name of Committee

YUM! BRANDS, INC.- 2020 Proxy Statement  |  25

 and Members

Functions of the Committee

 Executive/Finance:

    Brian C. Cornell,Chair

    Christopher M. Connor

    Greg Creed

    Mirian M. Graddick-Weir

    Thomas C. Nelson

  Exercises all of the powers of the Board in the management of the business and affairs of the Company consistent with applicable law while the Board is not in session

YUM! BRANDS, INC. -2019 Proxy Statement25


MATTERS REQUIRING SHAREHOLDER ACTION

 

ITEM 1

Election of Directors (Item 1 on the Proxy Card)

Who are this year’s nominees?

 

There are eleven (11)twelve (12) nominees recommended by the Nominating and Governance Committee of the Board of Directors for election this year to hold office until the 20202021 Annual Meeting and until their respective successors are elected and qualified. Their biographies are provided above at pages 1011 to 15. The biographies of each of the nominees contains information regarding the person’s service as a director, business experience, public-company director positions held currently or at any time during the last five years, information regarding involvement in certain legal or administrative proceedings, if applicable, and the experiences, qualifications, attributes or skills that caused the Nominating and Governance Committee and the Board to determine that the person should serve as a director for the Company. In addition to the information presented above regarding each nominee’s specific experience, qualifications, attributes and skills that led our Board to the conclusion that he or she should serve as a director, we also believe that all of our director nominees have a reputation for integrity, honesty and adherence to high ethical standards. They each have demonstrated business acumen and an ability to exercise sound judgment, as well as a commitment of service to YUM and our Board. Finally, we value their significant experience on other public company boards of directors and board committees.

There are no family relationships among any of the directors and executive officers of the Company.

What is the recommendation of the Board of Directors?

 

The Board of Directors recommends that you vote FOR the election of these nominees.

What if a nominee is unwilling or unable to serve?

 

That is not expected to occur. If it does, proxies may be voted for a substitute nominated by the Board of Directors.

What vote is required to elect directors?

 

A nominee will be elected as a director if the number of “FOR” votes exceeds the number of “AGAINST” votes with respect to his or her election.

Our policy regarding the election of directors can be found in our Governance Principles atwww.investors.yum.com/governance-documentshttps://investors.yum.com/governance/governance-documents/and at page 19 under “What other significant Board practices does the Company have? — Majority Voting Policy.”

 

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 MATTERS REQUIRING SHAREHOLDER ACTION 

ITEM 2  

   MATTERS REQUIRING SHAREHOLDER ACTION

ITEM 2

Ratification of Independent Auditors (Item 2 on the Proxy Card)

What am I voting on?

 

A proposal to ratify the selection of KPMG LLP (“KPMG”) as our independent auditors for fiscal year 2019.2020. The Audit Committee of the Board of Directors has selected KPMG to audit our consolidated financial statements. During fiscal 2018,2019, KPMG served as our independent auditors and also provided other audit-related andnon-audit services.

Will a representative of KPMG be present at the meeting?

 

Representatives of KPMG will be presentattend at the Annual Meeting and will have the opportunity to make a statement if they desire and will be available to respond to appropriate questions from shareholders.

What vote is required to approve this proposal?

 

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented by proxy and entitled to vote at the Annual Meeting. If the selection of KPMG is not ratified, the Audit Committee will reconsider the selection of independent auditors.

What is the recommendation of the Board of Directors?

 

The Board of Directors recommends that you vote FOR approval of this proposal.

What were KPMG’s fees for audit and other services for fiscal years 20182019 and 2017?2018?

 

The following table presents fees for professional services rendered by KPMG for the audit of the Company’s annual financial statements for 20182019 and 2017,2018, and fees billed for audit-related services, tax services and all other services rendered by KPMG for 20182019 and 2017.2018.

 

 2018 2017                         2019    2018 

Audit fees(1)

 

 

 

 

 

5,477,000

 

 

 

 

 

 

$

 

 

6,406,000 

 

 

 

 

          $        6,552,000   $            5,456,000 

Audit-related fees(2)

 

 

 

 

 

310,000

 

 

 

 

 

 

 

 

 

326,000 

 

 

 

 

          $405,000    343,000 

Tax fees(3)

 

 

 

 

 

563,000

 

 

 

 

 

 

 

 

 

482,000 

 

 

 

 

          $223,000    563,000 

All other fees

 

 

 

 

 

0

 

 

 

 

 

 

 

 

 

 

 

 

      0 

TOTAL FEES

 

 

 

 

 

6,350,000

 

 

 

 

 

 

$

 

 

        7,214,000 

 

 

 

 

          $7,180,000   $6,362,000 

 

 (1)

Audit fees include fees for the audit of the annual consolidated financial statements, reviews of the interim condensed consolidated financial statements included in the Company’s quarterly reports, audits of the effectiveness of the Company’s internal controls over financial reporting, statutory audits and services rendered in connection with the Company’s securities offerings including comfort letters and consents.

 

 (2)

Audit-related fees include fees associated with audits of financial statements and certain employee benefit plans, agreed upon procedures and other attestations.

 

 (3)

Tax fees consist principally of fees for international tax compliance, tax audit assistance, as well as value added tax and other tax advisory services.

 

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MATTERS REQUIRING SHAREHOLDER ACTION 

  

 

What is the Company’s policy regarding the approval of audit andnon-audit services?

 

What is the Company’s policy regarding the approval of audit andnon-audit services?

The Audit Committee has implemented a policy for thepre-approval of all audit and permittednon-audit services, including tax services, proposed to be provided to the Company by its independent auditors. Under the policy, the Audit Committee may approve engagements on acase-by-case basis orpre-approve engagements pursuant to the Audit Committee’spre-approval policy. The Audit Committee may delegatepre-approval authority to one of its independent members and has currently delegatedpre-approval authority up to certain amounts to its Chair.

Pre-approvals for services are granted at the January Audit Committee meeting each year. Any incremental audit or permittednon-audit services which are expected to exceed the relevant budgetary guideline must subsequently bepre-approved. In considering

pre-approvals, the Audit Committee reviews a description of the scope of services falling withinpre-designated services and imposes specific budgetary guidelines.Pre-approvals of designated services are generally effective for the succeeding 12 months.

The Corporate Controller monitors services provided by the independent auditors and overall compliance with thepre-approval policy. The Corporate Controller reports periodically to the Audit Committee about the status of outstanding engagements, including actual services provided and associated fees, and must promptly report anynon-compliance with thepre-approval policy to the Chair of the Audit Committee. The complete policy is available on the Company’s website atwww.investors.yum.com/committee-composition-and-chartershttps://investors.yum.com/governance/committee-composition-and-charters/.

 

ITEM 3

Advisory Vote on Executive Compensation

(Item (Item 3 on the Proxy Card)

What am I voting on?

 

In accordance with SEC rules, we are asking shareholders to approve, on anon-binding basis, the compensation of the Company’s Named Executive Officers as disclosed in this proxy statement.

Our Performance-Based Executive Compensation Program Attracts and Retains Strong Leaders and Closely Aligns with Our Shareholders’ Interests

Our performance-based executive compensation program is designed to attract, reward and retain the talented leaders necessary for our Company to succeed in the highly competitive market for talent, while maximizing shareholder returns. This approach has made our management team a key driver in the Company’s strong performance over both the long- and short-term. We believe that our compensation program has attracted and retained strong leaders, and is closely aligned with the interests of our shareholders.

In deciding how to vote on this proposal, we urge you to read the Compensation Discussion and Analysis section of this proxy statement, beginning on page 39,

35, which discusses in detail how our compensation policies and procedures operate and are designed to meet our compensation goals and how our Management Planning and Development Committee makes compensation decisions under our programs.

Accordingly, we ask our shareholders to vote in favor of the following resolution at the Annual Meeting:

RESOLVED, that the shareholders approve, on an advisory basis, the compensation awarded to our Named Executive Officers, as disclosed pursuant to SEC rules, including the Compensation Discussion and Analysis, the compensation tables and related materials included in this proxy statement.

 

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 MATTERS REQUIRING SHAREHOLDER ACTION

 

What vote is required to approve this proposal?

 

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a majority of shares present in person or represented by proxy and entitled to vote at the Annual Meeting. While this vote is advisory andnon-binding on the Company, the Board of Directors and the Management Planning and Development Committee will review the voting results and consider shareholder

concerns in their continuing evaluation of the Company’s compensation program. Unless the Board of Directors modifies its policy on the frequency of this advisory vote, the next advisory vote on executive compensation will be held at the 20202021 Annual Meeting of Shareholders.

What is the recommendation of the Board of Directors?

 

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote FOR approval of this proposal.

 

ITEM 4

Shareholder Proposal Regarding the Issuance of a ReportAnnual Reports on Renewable EnergyEfforts to Reduce Deforestation (Item 4 on the Proxy Card)

What am I voting on?

 

TheSumOfUs on behalf of Mr. Keith Schnip, Ms. Lisa Haage and the Franciscan Sisters of Charity of the Blessed Virgin Mary, havePerpetual Adoration, has advised us that it intends to present the following shareholder proposal at the Annual Meeting. We will furnish the address and share ownership of the proponent upon request. In accordance with federal securities regulations, we have included the text of the proposal and supporting statement exactly as submitted by the proponent. We are not responsible for the content of the proposal or any inaccuracies it may contain.

Resolved:Shareholders request that Yum! Brands, senior management, with oversight fromInc. (“YUM”) report annually to investors, at reasonable expense and excluding proprietary information, on how the Board of Directors, issue a reportcompany is curtailing the impact on the Earth’s climate change mitigation strategies, assessing the feasibility of adopting quantitative, company-wide goals for increasing Yum! Brands’ use of renewable energy and any other measures deemed prudentcaused by company management, to substantially reduce the company’s greenhouse gas emissions and climate change risks associated with the use of fossil fuel-based energy.

deforestation in YUM’s supply chain. The report should be issued within one year of this filing at reasonable costinclude quantitative metrics on supply chain impacts on deforestation and omit proprietary information.progress on goals for reducing such impacts.

Supporting Statement:

By assessing goalsYUM utilizes beef, soy, palm oil, and pulp/paper in its business: the leading drivers of deforestation globally. But YUM’s limited action on deforestation sets the company behind peers like McDonald’s and exposes the company to increase renewable energy as a share of total energy consumed,significant business risks, given the link between deforestation and climate change. These include supply chain unreliability, brand damage, and failure to meet shifting consumer and market expectations.

A 2019 IPCC report that stated that “Agriculture, forestry and other such measurestypes of land use account for 23% of human greenhouse gas emissions” and urged the world to halt deforestation1. Six million people participated in global climate strikes in September 2019, and consumers are increasingly making choices to reduce greenhouse gas emissionstheir environmental footprint. Yet YUM is still sourcing from Cargill and JBS, the two companies most responsible for the Amazon fires2.

Deforestation has attracted significant attention from civil society, business and governments. Value chains that are illegally engaged in deforestation are vulnerable to interruption with new regulations and enforcement. In the company deems feasible, our company could prepareEU, regulators are planning new laws that will require companies to take concrete, practical steps to reduce our emissions of greenhouse gases (GHGs)demonstrate that contribute to climate change.

In order to mitigategoods they put on the worst impacts of climate change, the Intergovernmental Panel on Climate Change estimates that a 45% reduction in anthropogenic GHG emissions globally is needed (from 2010 levels) by 2030 to stabilize global temperatures(Global Warming of 1.5 degreesC,IPCC,Oct 2018)EU market are not tainted with deforestation or human rights abuses3.

Assessing the feasibilityThe SCRIPT Soft Commodity Risk Platform scores YUM at 24 out of goals100 due to lack of a strategy for renewable energy procurementaddressing deforestation, risk awareness, board oversight, traceability, and other greenhouse gas reducing measures could contribute to this endtime-bound targets4. Where 4 policies have been adopted, there is a lack of transparency on implementation or they are limited in scope. For example YUM does not disclose its palm oil mill lists, which is an essential first step in verifying no deforestation or exploitation in its supply chain. Lack of transparency erodes investor and serve as a practical step towards aligning our business operations with global efforts to limit climate change. This could help insulate our company from regulatory uncertainty and position Yum! Brands as contributing to climate solutions and produce reputational benefits.consumer confidence.

Fortuitously, many major companies are finding that greenhouse gas reducing measures such as adopting

 

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MATTERS REQUIRING SHAREHOLDER ACTION 

  

Proponents believe meaningful indicators in a report like the one we request could include:

For key commodities that YUM sources such as palm oil, soy, beef, and pulp/paper, the proportion that can be traced back to its source, and the proportion verified as not contributing to physical expansion into peatlands or forests using High Carbon Stock Approach methods, and including the supply chain across all geographies;

 

renewable energy are practical, and often also benefit their bottom line. Nationally, the US Energy Information Association reports the average cost of electricity at $0.1068/kWhTracking these figures against an anticipated timeframe (as established by management) for commercial customers in 2017, up from $0.1043 in 2016. By contrast, according to Bloomberg New Energy Finance’s 2018 SustainableEnergy in America Factbook“the most competitive power purchase agreements (PPAs) came in at just over $20/MWh for solar [$0.02/kWh], while wind PPAs ... averaged an estimated $17/MWh in 2017 [$0.017/kWh].”

Unfortunately, Yum! Brands website is silent on specific goals to reduce the company’s greenhouse gas emissions. As such, Yum! lags behindmeeting its peers in in

the restaurant industry including McDonalds, which has recently adopted an approved Science-Based Target for GHG emissions reductions across their operations and supply chain. Many other leading food companies, including Kellogg, Grupo Bimbo, Mars, Nestle, and Starbucks are among the 154 RE100 member companies who have committed to going 100% renewable.

Accordingly, we urge Yum! Brands to emulate the best climate risk mitigation practices among its corporate peers and to study the feasibility of adoptingsourcing goals for measures such as renewable energy sourcing, that can substantially reduce greenhouse gas emissions.each commodity consistent with the criteria above, including processes for verification, suppliernon-compliance protocols, supplier suspension procedures, and trackable grievance processes.

We urge shareholders to support this proposal.

(1)https://www.ipcc.ch/2019/08/08/land-is-a-critical-resource_srccl/

(2) https://stories.mightyearth.org/amazonfires/index.html

(3) https://ec.europa.eu/environment/forests/eu_comm_2019.htm

(4) https://www.script.finance/tool/portfolio-risk/companies/973

What is the Company’s position regarding this proposal?

 

Management Statement in Opposition to Shareholder Proposal

Our Board of Directors unanimously recommends that stockholders vote AGAINST this proposal, as it would divert time and resources that the Company has determined would be better used to support our strategy to target our sustainability efforts on areas that will provide the most meaningful impact, without providing a significant corresponding benefit to the Company.

Climate change mitigation strategies, including our use of renewable energy and any other measures to reduce the Company’s greenhouse gas emissions, have been a priority for the Company for the last several years as our sustainability strategy has evolved. Our approach to sustainability initiatives is guided by impact: we focus our efforts where we have the ability to influence meaningful outcomes.

With that principle in mind, our focus has been on reducing our energy consumption and the associated greenhouse gas emissions. In 2017 we achieved our 22% reduction target in energy consumption, as compared to our 2005 baseline, for company-owned and reporting franchise groups. The 2017 target followed up on our successful achievement of our 15% reduction goal in 2015.

The Company currently has a publicly stated goal to reduce average restaurant energy and greenhouse gas emissions by an additional 10 percent by the end of 2025. These initiatives to reduce our energy consumption are those that the Company has determined are best targeted to have the most direct impact. Moreover, the Company currently has in place procedures designed to mitigate risks involving greenhouse gas emissions and climate change, while ensuring that issues are surfaced and addressed in a timely manner.

Implementation of a broader reporting on our greenhouse gas emissions strategy is not necessary and would divert time, effort and resources, thereby limiting our ability to target our efforts on areas that will provide the most meaningful impact. For this reason, and other reasons outlined below, we believe that the request by the proponent is unnecessary, and has the potential to divert our resources with no corresponding benefit to the Company, our customers, or our shareholders.

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Why does the Company oppose the proposal?

Specifically related to the identification and communication of potential climate change mitigation strategies and use of renewable energy, the Company has in place the following:

Public statements, policies and goals on Greenhouse Gas Emissions/Renewable Energy.The Company maintains a public website with policy statements representing our informed views and opinions on industry-related issues. Our fundamental, long-term strategy is twofold: First, it is to design, build and operate restaurants to be measurably more sustainable using green building standards to drive reductions in energy, GHG emissions, waste and water use and to report progress annually through CDP disclosures. Second, it is to work to elevate the supply chain to reduce deforestation though objectives including sourcing 100% of palm oil used for cooking and paper-based packaging from responsible and sustainable sources. Notably, we have a track record of setting and achieving goals for reducing our restaurant energy use and greenhouse gas emissions. The Company currently has a publicly stated goal to reduce average restaurant energy use and greenhouse gas emissions by an additional 10 percent by the end of 2025. This follows on our achievement in 2017 of our 22% reduction target in energy consumption, as compared to our 2005 baseline, for company-owned and reporting franchise groups. Further, the Company has conducted testing of onsite renewable energy applications, as well as Renewable Energy Credits. We continue to evaluate the feasibility of adoption of renewable energy measures.

Comprehensive voluntary disclosure on environmental sustainability issues.On a biennial basis, with updates during intervening years, the Company publishes its Global Citizenship & Sustainability Report at http://citizenship.yum.com/. Included in the Report are the Company’s commitments in the material sustainability areas of food, planet and people. Progress updates for these commitments, including goals related to energy consumption and greenhouse gas, are included in the Report. In addition, the Company discloses its climate, water and forests practices through CDP on an annual basis.

Collaboration with industry groups.The Company’s approach to GHG reduction through energy conservation has been informed by the Unites States Green Building Council’s (USGBC) LEED rating system. We have learned from having designed and built over 30 LEED certified buildings across the globe. We have been members of the USGBC since 2008. The Company’s palm oil and fiber policies and goals were developed in partnership with the World Wildlife Fund (WWF).

Integrated, executive-level governance structure to oversee the Company’s global sustainability initiatives.Oversight for environmental, social and governance (ESG) issues ultimately resides with the Yum! Brands Board of Directors, briefed through its Audit Committee on a regular basis. At the operational level, the Chief Communications and Public Affairs Officer oversees the global reputation of Yum! and is responsible for shaping the Citizenship and Sustainability Strategy with the Vice President, Government Relations and Citizenship & Sustainability.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented by proxy and entitled to vote at the Annual Meeting.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote AGAINST this proposal.

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MATTERS REQUIRING SHAREHOLDER ACTION   

ITEM 5

Shareholder Proposal Regarding Issuance of Annual Reports on Efforts to Reduce Deforestation (Item 5 on the Proxy Card)

What am I voting on?

SumOfUs on behalf of Mr. Keith Schnip, has advised us that it intends to present the following shareholder proposal at the Annual Meeting. We will furnish the address and share ownership of the proponent upon request. In accordance with federal securities regulations, we have included the text of the proposal and supporting statement exactly as submitted by the proponent. We are not responsible for the content of the proposal or any inaccuracies it may contain.

Resolved:Shareholders request that Yum’ Brands. Inc. (YUM) issue annual reports to investors, at reasonable expense and excluding proprietary information, on how the company is curtailing the impact on the Earth’s climate caused by deforestation in YUM’s supply chain. The reports should include quantitative metrics on supply chain impacts on deforestation and progress on goals for reducing such impacts.

Supporting Statement:

YUM utilizes beef, soy, palm oil, and pulp/paper in its business. These commodities are the leading drivers of deforestation globally. YUM’s limited action on deforestation sets the company behind its peers and exposes the company to significant business and market risks that deforestation may pose, given the link between deforestation and climate change, including supply chain unreliability, damage to the company’s brand value, and failure to meet shifting consumer and market expectations. The SCRIPT Soft Commodity Risk Platform scored YUM at 26 out of 100 due to lack of risk awareness, board oversight, overarching policies addressing deforestation risk, traceability, and timebound targets.

Deforestation has attracted significant attention from civil society, business and governments. It accounts for over 10% of global greenhouse gas emissions and contributes to climate change, biodiversity loss, soil

erosion, disrupted rainfall patterns, community land conflicts and forced labor. Commercial agriculture accounted for over 70% of tropical deforestation, 49% of which was illegal, between 2000 and 2012. (https://www.theguardian.com/global-development/ 2014/sep/11/tropical-forests-illegally-destroyed-commercial-agriculture)

According to the 2018 report of the Intergovernmental Panel on Climate Change (IPCC), restoring landscapes and forests is one of the best, most cost-effective options available to combat impacts of climate change. (http://www.ipcc.ch/report/sr15/) Value chains that are illegally engaged in deforestation are vulnerable to interruption with new regulations and enforcement, to which companies must adapt.

Companies that have failed to mitigate the impacts of their supply chain may face reputational damage. In recent years, major media outlets have reported on specific companies’ failure to adequately implement policies that address deforestation. This publicity, along with increased consumer awareness and concern about deforestation and climate change, poses a significant reputational risk.

Proponents believe meaningful indicators in a report like the one we request could include:

For key commodities that YUM sources such as palm oil, soy, beef, and pulp/paper, the proportion that can be traced back to its source and the proportion verified as not contributing to physical expansion into peatlands or forests, and including the supply chain across all geographies; and

Tracking these figures against an anticipated timeframe (as established by management) for meeting its sourcing goals for each commodity consistent with the criteria above, including processes for verification, suppliernon-compliance protocols, and grievance processes.

We urge shareholders to support this proposal.

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   MATTERS REQUIRING SHAREHOLDER ACTION

What is the Company’s position regarding this proposal?

Management Statement in Opposition to Shareholder Proposal

Our Board of Directors unanimously recommends that stockholders vote AGAINST this proposal, as it would divert time and resources that the Company has determined would be better used to support our strategy to target our sustainability efforts on areas that will provide the most meaningful impact, without providing a significant corresponding benefit to the Company.

Sustainable sourcing, including minimizing deforestation risk, has been a priority for the Company for the last several years as our sustainability strategy has evolved. Our approach to sustainability initiatives is guided by impact: we focus our efforts where we have the ability to influence meaningful outcomes. With that principle in mind, we have established and disclosed policies and

time-bound, measurable goals for sourcing sustainable palm oil and fiber for paper packaging, where our sourcing decisions have the most direct impact. Moreover, the Company currently has in place procedures designed to mitigate deforestation risk and ensure that issues are surfaced and addressed in a timely manner.

Additional reporting on our deforestation policy is not feasible and would divert time, effort and resources to commodities (e.g., soy) where Yum can have a less direct or meaningful impact. For this reason, and other reasons outlined below, we believe that the request by the proponent is unnecessary, and has the potential to divert resources with no corresponding benefit to the Company, our customers, or our shareholders.

Why does the Company oppose the proposal?

Specifically related to the identification and communication of potential climate impact caused by deforestation, the Company has in place the following:

Public statements, polices and goals on deforestation issues.The Company maintains a public website with policy statements representing our informed views and opinions on industry-related issues. Notably, we have implemented policies and set goals for sourcing sustainable palm oil and fiber for paper packaging that seek to mitigate the impact of deforestation. Frying oil and packaging represent a significant procurement expenditure for the primary forest-related commodities, and thus they represent areas where our sourcing decisions may have material impact.

Regarding packaging, the Company has implemented a policy and associated goal for sourcing sustainable fiber for paper-based packaging. Policy details can be reviewed athttp://citizenship.yum.com/pdf/Paper-based-Packaging-Sourcing-Policy.pdf. As part of the policy, we give preference to suppliers that provide paper packaging certified by third parties such as the Forest Stewardship Council (FSC). The Company’s goal is to purchase 100% of paper-based packaging with fiber sourced from responsibly managed forests and recycled sources by the end of 2020.

Regarding frying oil, the Company has implemented a policy and associated goal for sourcing sustainable palm oil for cooking. Policy details can be reviewed at

http://citizenship.yum.com/pdf/Palm-Oil-Policy.pdf. As part of that policy, we give preference to suppliers that are certified by the Roundtable on Sustainable Palm Oil (“RSPO”). The company’s goal is to source 100% of our palm oil used for cooking from responsible and sustainable sources. In 2017, approximately 80% of our cooking palm oil was derived from sustainable palm. We will be reporting on our 2018 progress toward that goal later this year.

Comprehensive voluntary disclosure on environmental sustainability issues.On a biennial basis, with updates during intervening years, the Company publishes its Global Citizenship & Sustainability Report athttp://citizenship.yum.com/. Included in the Report are the Company’s commitments in the material sustainability areas of food, planet and people. Progress updates for these commitments, including goals related to the minimization of forest risks, are included in the Report. In addition, the Company discloses its climate, water and forests practices through CDP on an annual basis.

Collaboration with industry groups.The Company’s palm oil and fiber policies and goals were developed in partnership with the World Wildlife Fund (WWF), which provides companies with practical counsel around sustainable food sourcing. In the area of sustainable palm oil sourcing specifically, the Company is a member of RSPO and in 2019 will be reporting its progress through that organization for the first time.

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MATTERS REQUIRING SHAREHOLDER ACTION   

Integrated, executive-level governance structure to oversee the Companys global sustainability initiatives.Oversight for environmental, social and governance (ESG) issues ultimately resides with the Yum! Brands Board of Directors, briefed through its Audit Committee on a regular basis. At the

operational level, the Chief Communications and Public Affairs Officer oversees the global reputation of Yum! and is responsible for shaping the Citizenship and Sustainability Strategy with the Vice President, Government Relations and Citizenship & Sustainability.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented by proxy and entitled to vote at the Annual Meeting.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote AGAINST this proposal.

ITEM 6

Shareholder Proposal Regarding the Issuance of a Report on Sustainable Packaging (Item 6 on the Proxy Card)

What am I voting on?

As You Sow, on behalf of the Wynnette M. LaBrosse Trust, has advised us that it intends to present the following shareholder proposal at the Annual Meeting. We will furnish the address and share ownership of the proponent upon request. In accordance with federal securities regulations, we have included the text of the proposal and supporting statement exactly as submitted by the proponent. We are not responsible for the content of the proposal or any inaccuracies it may contain.

WHEREASwaste and recycling issues were ranked among the 10 most important issues to stakeholders in a Yum Brands 2017 materiality assessment, yet the company lags competitors by lacking a commitment to phase out plastic straws, uses harmful polystyrene foam beverage cups in some markets, and lacks a commitment to front of houseon-site container recycling.

The ocean contains an estimated 150 million tons of plastic, with about 8 million tons added annually, equivalent to a garbage truck load every minute. Experts predict there will be more plastic than fish by weight in oceans by 2050. Company straws, cups, and

lids are found in street and marine litter. 500 million plastic straws are used by Americans daily, which are not recycled. Polystyrene foam used for beverage cups, is rarely recycled.Non-recyclable plastic packaging is more likely to be littered and carried into waterways. In the marine environment, plastic straws, cups, and cup lids break down into small indigestible particles that birds and marine animals mistake for food, resulting in entanglement, suffocation, and drowning. More than 250 species have been impacted. Plastic does $13 billion in damage to marine ecosystems annually.

Company packaging that degrades in waterways can also transfer hazardous chemicals to animals and potentially to humans. Plastics absorb toxics like PCBs, pesticides, and metals from water, transferring them to the marine food web and potentially to human diets, increasing risk of adverse effects to wildlife and humans. Polystyrene foam may pose a higher risk to marine animals than other plastics due to its hazardous constituent chemicals and research showing it can accumulate high concentrations of water borne toxins in a short time frame. Polystyrene has caused

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   MATTERS REQUIRING SHAREHOLDER ACTION

decreased reproduction in laboratory populations of oysters and fish.

Antigua and Barbuda, Bangladesh, Barbados, France, Guyana, Haiti, Rwanda, Taiwan and states in India and Malaysia have enacted bans on foam packaging. More than 100 U.S. cities or counties have banned or restricted foam packaging. The problem can be exacerbated in developing countries with less sophisticated solid waste management systems. Recent scientific research estimates that one half of ocean plastic deposition comes from several rapidly developing Asian countries where our company does substantial business.

Competitor McDonald’s announced that it would phase out use of polystyrene foam packaging globally at the end of 2018. Competitor Starbucks has agreed to phase out plastic straws by 2020. The company

also lacks a commitment to recycle front of houseon-site post-consumer packaging. McDonald’s has committed to recycle post-consumer packaging in all restaurants globally by 2025.

BE IT RESOLVED Shareholders request that YUM Brands issue a report to shareholders, to be prepared at reasonable cost and omitting proprietary information, detailing efforts to achieve environmental leadership through a comprehensive policy on sustainable packaging.

Supporting statement:

Proponent believes that a comprehensive policy on sustainable packaging should, for example, address plastic straws, polystyrene beverage and food containers, and policies for front of house recycling. We urge shareholders to support this proposal.

What is the Company’s position regarding this proposal?

Management Statement in Opposition to Shareholder Proposal

Our Board of Directors unanimously recommends that stockholders vote AGAINST this proposal, as it would be duplicative of efforts the Company has already undertaken. We have already established and disclosed policies and time-bound, measurable goals for sourcing sustainable palm oil, soy, beef and fiber for paper packaging, the commodities specifically mentioned in the proposal. Moreover, the Company currently has in place procedures designed to mitigate deforestation risk and ensure that issues are identified and addressed in a timely manner.

Our approach to sustainability initiatives is guided by impact: we focus our efforts where we have the ability to influence meaningful outcomes. Implementing this proposal would divert time and resources that the Company has determined would be better used to support our strategy to target our sustainability efforts on areas that will provide the most meaningful impact, without providing a significant corresponding benefit to the Company.

Sustainable packagingsourcing, including minimizing deforestation risk, has been a significant priority for the Company for the last severalin recent years as our sustainability strategy has evolved. Our approachThe Company understands the significance of deforestation as a critical issue globally, and especially as the issue relates to sustainability initiatives is guided by impact: we focus our efforts where we have the ability to influence meaningful outcomes. With that principle in mind, our focus has been on our existing goal of diverting 50 percent ofback-of-house operational waste from landfills, measured by weight, generated in our U.S. restaurants by the end of 2020. In addition, we have focused on our goal of purchasing 100 percent of our paper-based packaging from responsibly managed forests and

recycled sources by the end of 2020. In January 2019, our KFC Division announcedseveral commodity supply chains. As a significant new global sustainability commitment that all plastic-based, consumer-facing packaging will be recoverable or reusable by 2025. These initiatives are those thatresult, the Company has determinedpays significant attention to this issue and makes available numerous related disclosures on the Company’s website, including its (i) Global Citizenship & Sustainability Progress Update and Reports (these full-year sustainability and progress reports are best targetedproduced to havedisclose progress on an annual basis), (ii) CDP Climate, Water and Forest Reponses (produced on an annual basis), (iii) Supplier Code of Conduct, (iv) Global Forest Stewardship Policy, and (v) Paper-Based Packaging Sourcing Policy. Each of these reports and policies are available on the most direct impact. Moreover, the Company currently has in place procedures designed to mitigate packaging risks and ensure that issues are surfaced and addressed in a timely manner.Company’s website athttps://www.yum.com/citizenship.

As the above highlights, implementation of broaderAdditional reporting on our sustainable packagingdeforestation policy as requested by the proposal, is not necessary and would divert time, effort and resources thereby limiting our abilityaway from the efforts that the Company determined will allow for it to target our efforts on areas that will providemake the most meaningful impact. For this reason, and other reasons outlined below, we believe that the request by the proponent is unnecessary and has the potential to divert resources with no corresponding benefit to the Company, our customers, or our shareholders.

YUM! BRANDS, INC. -2019 Proxy Statement35


MATTERS REQUIRING SHAREHOLDER ACTION   

Why does the Company oppose the proposal?

 

Specifically related to the identification and communication of a potential report on efforts to achieve environmental leadership through a comprehensive policy on sustainable packaging,climate impact caused by deforestation, the Company has the following in place the following:place:

 

Public statements, policiespolices and goals on sustainable packagingdeforestation issues.The Company maintains a public website with policy statements representing our informed views and opinions on industry-related issues. Notably, we have implemented policies and set goals for moresourcing sustainable palm oil, soy, beef and fiber for paper packaging and waste handling. Given that packaging is an important partseek to mitigate the impact of our waste equation, we have done the following:deforestation. Select policies include our:

Global Forest Stewardship Policy - focuses on four commodities that impact forests: palm oil, paper-based packaging, beef, and soy. In the Global Forest Stewardship Policy, the company sets the following goals for itself and its suppliers: (i) no development on High Conservation Value (HCV) landscape or High Carbon Stock (HCS) forests; (ii) no development on peatlands, regardless of depth, and use of best management practices for existing plantations on peat; (iii) compliance with country laws and regulations and the Company Supplier Code of Conduct; and (iv) prevention and resolution of social and/or land conflicts consistent with the principle of free prior and

30  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 MATTERS REQUIRING SHAREHOLDER ACTION 

We

informed consent. The Company’s Global Forest Stewardship Policy also reiterates the Company’s adoption of the New York Declaration on Forests (“NYDF”) as a central component of its forest policy (discussed below).

Paper-Based Packaging Sourcing Policy - provides the following sustainable sourcing principles designed to guide packaging procurement decisions: (i) the Company does not purchase products made with fiber from illegal or unwanted sources, including wood harvested from forests that have been converted to plantations ornon-forest use, wood from High Conservation Value forests (unless those forests are actively pursuing our goalcredibly certified), wood where the source forest and species are unknown, wood harvested in a manner that violates human rights, and wood harvested in a way that violates local or international laws; (ii) the Company gives preference to suppliers that are certified by the Forest Stewardship Council (FSC), the Programme for the Endorsement of purchasing 100 percentForestry Certification (PEFC), or the Sustainable Forestry Initiative (SFI); (iii) the Company will increase the amount of ourrecycled content used in its paper-based packaging; and (iv) the Company will work to ensure compliance with its policies. Collectively, these principles guide the Company in prioritizing sustainable packaging.

Disclosed Goals - The 2018 Global Citizenship & Sustainability Progress Update sets forth various Company supply chain goals and progress made towards achieving those goals, which include quantitative metrics. The Company disclosed the following goals related to reducing the impact its supply chain has with respect to each of the four commodities identified in the Proposal as the leading drivers of deforestation: beef, soy, palm oil and pulp/paper:

(i) source 100% of palm oil used for cooking from responsible and sustainable sources by the end of 2018;

(ii) purchase 100% of paper-based packaging with fiber from responsibly managed forests and recycled sources by the end of 2020;

(iii) eliminate deforestation from the production of agriculture commodities such as palm oil, soy, paper and beef products no later than 2020;

(iv) halve the rate of loss of natural forest globally by 2020; and

(v) end natural forest loss by 2030.

 

Comprehensive voluntary disclosure on environmental sustainability issues.On a biennial basis, with updates during intervening years, the Company publishes its Global Citizenship & Sustainability Report (discussed in more detail below) athttp://www.yum.com/citizenship. Included in the Report are the Company’s commitments in the material sustainability areas of food, planet and people. Progress updates for these commitments, including goals related to the minimization of forest risks, are included in the Report. In addition, the Company discloses its climate, water and forests practices through CDP on an annual basis (discussed in more detail below).

We have focused2018 Global Citizenship & Sustainability Progress Update - A full-year sustainability report that discloses annual progress, with indications throughout that decreasing the impact of deforestation in the Company’s supply chain is recognized as a key priority for the Company. The update discloses that the Company participates in comprehensive voluntary annual disclosures including CDP Climate, Forests, and Water (discussed in more detail below), the Dow Jones Sustainability Index and the Roundtable on ourSustainable Palm Oil (“RSPO”) Annual Communication of Progress, and also that the Company continues to address the United Nations Sustainable Development Goals including those on Responsible Consumption and Production and Climate Action. The most recent Report disclosed that the Company increased its engagement in several key commodities and expanded its deforestation commitments beyond palm and timber, to now include beef and soy. The report also highlighted that in 2018 the Company endorsed the NYDF, which sets the private sector goals of (i) eliminating deforestation from the production of agriculture commodities such as palm oil, soy, paper and beef products no later than 2020, (ii) halving the rate of loss of natural forest globally by 2020, and (iii) ending natural forest loss by 2030. Within the Company’s four primary supply chains, palm oil has a time-bound goal of diverting 50 percent2018, while paper packaging, beef, and soy all align with time-bound goals ofback-of-house operational waste from landfills, measured by weight, generated 2020. The Company reports on its progress towards meeting these goals annually in our U.S. restaurants byits CDP Forests Responses as well as in its annual Global Citizenship and Sustainability Progress Report or Update.

CDP Reporting on the endtopics of 2020;

KFC has made a global sustainability commitmentForests, Water, and Climate – This contains detailed responses to CDP’s annual questionnaires. The 2019 Forests CDP Response provides quantitative metrics specifically relating to the procurement and use of timber and palm oil in the Company’s supply chain, including percentage of procurement spend, percentage of revenue dependent on commodity, and consumption data. The Company disclosed in its response that all plastic-based, consumer-facing packaging will be recoverable or reusable by 2025; and

Taco Bell has replacedsustainable sourcing is one of the Company’s top material issues. In its cold drink cups with fully recyclable cold cups across 7,0002019 Forests CDP Response, the Company also disclosed two of its USlong-term sustainability objectives: (i) to design, build and operate restaurants representing more than 95% of its drinks sold.

These policies and goals reflect our long-term intention to develop and implementbe measurably more sustainable packagingusing green building standards to drive reductions in energy, GHG emissions,

YUM! BRANDS, INC.- 2020 Proxy Statement  |  31


 STOCK OWNERSHIP INFORMATION 

waste and waste handling in our restaurants – by building onwater use and to report progress already made and industry innovations and infrastructure developments.

Comprehensive voluntary disclosure on environmental sustainability issues.On a biennial basis, with updates during intervening years, the Company publishes its Global Citizenship & Sustainability Report at http://citizenship.yum.com/. Included in the Report are the Company’s commitments in the material sustainability areas of food, planet and people, which includes sustainable packaging. Progress updates for these commitments, including packaging goals, are included in the Report. In addition, the Company discloses its climate, water and forests practicesannually through CDP disclosures, and (ii) to reduce supply chain impact on an annual basis.deforestation though objectives including the sourcing 100% of palm oil used for cooking and paper-based packaging from responsible and sustainable sources.

 

Collaboration with industry groups.We understand thatThe Company’s palm oil and fiber policies and goals were developed in partnership with the journey to moreWorld Wildlife Fund (WWF), which provides companies with practical counsel around sustainable packaging includes innovation.The Company has joined the NextGen Cup Challenge, an initiative by the NextGen Consortium, a multi-year partnership of food-service industry leaders, to addresssingle-usefood packaging waste globally. In its initial phase, the project hopes to advance recoverable solutions for a fiber, hot and cold,to-go cup system.sourcing. The Company believes that this initiative can be an important step toward unlocking wider innovationsplans to take additional steps by continuing to engage with WWF and focus on the Brazil supply chain by undertaking a landscape analysis and strategic implementation plan to deliver on its no deforestation commitments. In the area of sustainable palm oil sourcing specifically, the Company is a member of RSPO and in overcoming2019 reported its progress through that organization for the global infrastructure challenges ofsingle-use packaging.first time.

 

Integrated, executive-level governance structure to oversee the Company’s global sustainability initiatives.Oversight for environmental, social and governance (ESG) issues ultimately resides with the Yum! Brands Board of Directors, briefed through its Audit Committee on a regular basis. At the operational level, the Chief Communications and Public Affairs Officer oversees the global reputation of Yum! and is responsible for shaping the Citizenship and Sustainability Strategy with the Vice President, Global Government Relations and CitizenshipAffairs & Sustainability.

Given the extensive efforts the Company is already making in reporting on its deforestation policy, additional reporting is not prudent and would divert time, effort and resources that away from the our deforestation strategy. For this reason, and other reasons outlined above, we believe that the request by the proponent is unnecessary, and has the potential to divert resources with no corresponding benefit to the Company, our customers, or our shareholders.

What vote is required to approve this proposal?

 

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented by proxy and entitled to vote at the Annual Meeting.

What is the recommendation of the Board of Directors?

 

The Board of Directors recommends that you vote AGAINST this proposal.

 

32  |  YUM! BRANDS, INC.- 2020 Proxy Statement

36     YUM! BRANDS, INC.-2019 Proxy Statement


STOCK OWNERSHIP INFORMATION

Who are our largest shareholders?

 

This table shows ownership information for each YUM shareholder known to us to be the owner of 5% or more of YUM common stock. This information is presented as of December 31, 2018,2019, and is based on a stock ownership report on Schedule 13G filed by such shareholders with the SEC and provided to us.

 

 Name and Address of Beneficial Owner

  

Number of Shares

Beneficially Owned

  

    Percent 

    of Class 

 

 

 

 The Vanguard Group

 100 Vanguard Blvd.

 Malvern, PA 19355

 

  

 

 

 

23,089,447

 

(1) 

 
 

 

7.39% 

 

 

 Blackrock Inc.

 55 East 52nd Street

 New York, NY 10055

 

  

 

 

 

21,595,217

 

(2) 

 
 

 

 

 

6.90% 

 

 

Name and Address of Beneficial Owner  

Number of Shares

Beneficially Owned

   

Percent

of Class

 

Blackrock Inc.

      55 East 52nd Street

      New York, NY 10055

   25,501,341(1)    8.40

The Vanguard Group

      100 Vanguard Blvd.

      Malvern, PA 19355

   23,580,417(2)    7.79

Magellan Asset Management Limited

      19 Martin Place

      Sydney, NSW, 2000, Australia

   20,434,152(3)    6.76

State Street Corporation

      One Lincoln Street,

      Boston, MA, 02111

   16,189,031(4)    5.35

 

 (1)

The filing indicates sole voting power for 372,01322,699,630 shares, shared voting power for 102,8440 shares, sole dispositive power for 22,620,36025,501,341 shares and shared dispositive power for 469,0870 shares.

 

 (2)

The filing indicates sole voting power for 18,948,347466,263 shares, shared voting power for 132,471 shares, sole dispositive power of 23,007,088 shares and shared dispositive power for 573,329 shares.

(3)

The filing indicates sole voting power for 17,454,842 shares, shared voting power for 0 shares, sole dispositive power of 21,595,217for 20,434,152 shares and shared dispositive power for 0 shares.

(4)

The filing indicates sole voting power for 0 shares, shared voting power for 14,313,055 shares, sole dispositive power for 0 shares and shared dispositive power for 14,381,056 shares.

How much YUM common stock is owned by our directors and executive officers?

 

This table shows the beneficial ownership of YUM common stock as of December 31, 20182019 by

 

each of our directors,

 

each of the executive officers named in the Summary Compensation Table on page 59,56, and

 

all directors and executive officers as a group.

Unless we note otherwise, each of the following persons and their family members have sole voting and investment power with respect to the shares of common stock beneficially owned by him or her. None of the persons in this table (nor the Directors and executive officers as a group) holds in excess of one percent of the outstanding YUM common stock. Please see table above setting forth information concerning beneficial ownership by holders of five percent or more of YUM’s common stock. Directors

and executive officers as a group, beneficially own approximately 0.67%0.72%.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  33


 EXECUTIVE COMPENSATION 

The table shows the number of shares of common stock and common stock equivalents beneficially owned as of December 31, 2018.2019. Included are shares that could have been acquired within 60 days of December 31, 20182019 through the exercise of stock options, stock appreciation rights (“SARs”) or distributions from the Company’s deferred compensation plans, together with additional underlying stock units as described in footnote (4) to the table. Under SEC rules, beneficial ownership includes any shares as to which the individual has either sole or shared voting power or investment power and also any shares that the individual has the right to acquire within 60 days through the exercise of any stock option or other right.

 

YUM! BRANDS, INC. -2019 Proxy Statement37


STOCK OWNERSHIP INFORMATION   

  Beneficial Ownership           Beneficial Ownership             
Name  

Number

of Shares

Beneficially

Owned(1)

   

Options/

SARs

Exercisable

within

60 Days(2)

   

Deferral

Plans Stock

Units(3)

   

Total

Beneficial

Ownership

   

Additional

Underlying

Stock

Units(4)

   Total   

Number

of Shares

Beneficially

Owned(1)

     

Options/

SARs

Exercisable

within

60 Days(2)

     

Deferral

Plans
Stock

Units(3)

     

Total

Beneficial

Ownership

     

Additional

Underlying

Stock

Units(4)

     Total 

Greg Creed(5)

   163,283    582,546    97,270    843,099    45,590    888,689     188,345      509,071      187,964      885,380      37,268      922,648 

Paget Alves

   3,235            3,235    3,485    6,720     3,235                  3,235      6,272      9,507 

Michael J. Cavanagh

   10,000    4,167        14,167    20,938    35,105     10,000      4,622            14,622      23,725      38,347 

Christopher Connor

                   4,857    4,857                             7,786      7,786 

Brian C. Cornell

   452    1,474        1,926    11,297    13,223     452      1,633            2,085      15,674      17,759 

Tanya Domier(5)

                   2,611    2,611     2,652                  2,652      5,398      8,050 

Mirian M. Graddick-Weir

       5,216        5,216    24,158    29,374           5,767            5,767      27,052      32,819 

Thomas C. Nelson

   10,506    10,531        21,037    62,142    83,179     13,401      8,517            21,918      65,197      87,115 

Justin Skala

   2,150    1,064        3,214    7,104    10,318     2,150      1,176            3,326      9,891      13,217 

Elane B. Stock

   4,019    2,205        6,224    10,575    16,799     4,019      2,455            6,474      13,362      19,836 

Robert D Walter(5)

   112,284    10,531        122,815    50,438    173,253     112,284      8,517            120,801      53,582      174,383 

David Gibbs

   39,266    223,900    16,439    279,605    21,589    301,194     41,266      239,134      51,760      332,160      71,987      404,147 

Christopher Turner

                           12,701      12,701 

Anthony Lowings

   46,394      112,439      1,668      160,501      240      160,741 

Mark King

                           21,168      21,168 

Tracy Skeans

   6,459    58,521    9,487    74,467    1,147    75,614     6,282      41,925      22,893      71,100      1,147      72,247 

Roger Eaton

   40,162    167,075    15,878    223,115    62,910    286,025  

David Russell

   11,794    62,455    324    74,573    14,029    88,602  

Marc Kesselman

       15,360    17,739    33,099    4,953    38,052  

All Directors and Executive

Officers as a Group (17 persons)

   406,593    1,154,910    157,137    1,718,640    347,823    2,066,463  

All Directors and Executive Officers as a Group (19 persons)

   440,536      1,051,981      273,321      1,765,838      405,437      2,171,275 

 

 (1)

Shares owned outright. These amounts include the following shares held pursuant to YUM’s 401(k) Plan as to which each named person has sole voting power:

Ms. Skeans, 4,9272,542

Mr. Russell, 1,017Lowings 1,034

all executive officers as a group, 5,9443,576 shares

 

 (2)

The amounts shown include beneficial ownership of shares that may be acquired within 60 days pursuant to SARs awarded under our employee or director incentive compensation plans. For SARs, we report the shares that would be delivered upon exercise (which is equal to the number of SARs multiplied by the difference between the fair market value of our common stock atyear-end and the exercise price divided by the fair market value of the stock).

 

 (3)

These amounts shown reflect units denominated as common stock equivalents held in deferred compensation accounts for each of the named persons under our Director Deferred Compensation Plan or our Executive Income Deferral Program and include full value awards. Amounts payable under these plans will be paid in shares of YUM common stock at termination of directorship/employment or within 60 days, if so elected.

 

 (4)

The amounts shown include units denominated as common stock equivalents held in deferred compensation accounts which become payable in shares of YUM common stock at a time (a) other than at termination of directorship/employment or (b) after 60 days.days and which may be distributed as a lump sum or in installments.

 

 (5)

For Mr. Creed, 163,279 of these shares are held by a family LLC of which Mr. Creed is the manager. For Ms. Domier and Mr. Walter, these shares are held in a trust.

38     YUM! BRANDS, INC.-2019 Proxy Statement


DELINQUENT SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCEREPORTS

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires our directors, executive officers and persons who own more than 10% of the outstanding shares of YUM common stock to file with the SEC reports of their ownership and changes in their ownership of YUM common stock. Directors, executive officers andgreater-than-ten percent shareholders are also required to furnish YUM with copies of all ownership reports they file with the SEC. To our knowledge,

34  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 EXECUTIVE COMPENSATION 

based solely on a review of the copies of such reports furnished to YUM and representations that no other reports were required, all of our directors and executive officers complied with all Section 16(a) filing requirements during fiscal 2018, except that Ms. Skeans had one late Form 4 report that reported 3 late transactions (the exercise of a SAR and two sales transactions) due to the broker’s failure to notify the executive officer or Company of the transactions.2019.

EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

This Compensation Discussion and Analysis (“CD&A”) describes our executive compensation philosophy and program, the compensation decisions of the Management Planning and Development Committee (the “Committee”) for our named executive officers (“NEOs”) and factors considered in making those decisions.

 

 

Table of Contents

 

 

 

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  35


YUM! BRANDS, INC. -2019 Proxy Statement39


EXECUTIVE COMPENSATION 

  

 

 

I.

Executive Summary

A.    YUM 2018 Performance

 

A.

YUM 2019 Performance

In 2016 we launched a series of initiatives to transform the Company, centering on a new multi-year strategy to accelerate growth, reduce volatility and increase capital returns to shareholders. By the endAs part of 2018,this strategy, we intended to own lessfewer than 1,000 restaurants (at(to become at least 98% franchised) and, in 2019, intend to have reduced, reduce annual run rate net capital expenditures to approximately $100 million and to have improvedimprove our efficiency by lowering general and administrative expenses as a percentage of system sales to 1.7%. TheAs of the end of 2019, we have successfully achieved each of these transformation strategy builds upon the principle thatgoals. In doing so, we have become a more focused, more franchised and more efficient companybusiness, which we believe will allow us to accelerate growth and create significant long-term value for all of our stakeholders. Our four key growth drivers, discussed below, are the principal driversThe completion of the Company’s strategic plans to accelerate same-storetransformation of Yum resulted in 2019 being a truly historic year for our Company, as we generated over $50 billion in system sales andnet-new unit growth and serve as our guiding principles for strengthening and growing our KFC, Pizza Hut and Taco Bell brands around crossed the world. In 2018, we achieved our goal of becoming at least 98% franchised and continued to make significant progress towards our 2019 goals.50,000 restaurant mark.

Our successes in 20182019 were possible because of our focus on four growth drivers, each a part of our “Recipe for Growth”, which form the basis of the Company’s strategic plans to accelerate same-store sales growth andnet-new restaurant development at KFC, Pizza Hut and Taco Bell around the world. The Company remains focused on building the world’s most loved, trusted and fastest growing restaurant brands by: (i) buildingDistinctive, Relevant and Easy Brands, by increasing investment in consumer insights, core product innovation, digital excellence and initiatives that strengthen the quality, convenience and appeal of the customer

experience; (ii) developingUnmatched Franchise Operating Capability, strengthening how we equip and recruit the best restaurant operators to deliver great customer experiences, and build and protect our brands; (iii) drivingBold Restaurant Development through partnerships with growth-minded franchisees who can expand and penetrate markets with modern restaurants, strong economics and value; and (iv) growingUnrivaled Culture and Talent to strengthen the customer experienceleverage our culture and people capability to fuel brand performance and franchise success withbest-in-class people capabilitysuccess; (ii) developingUnmatched Operating Capability, by recruiting and culture.

Strong brands are critical to our abilityequipping the best restaurant operators in the world to deliver sustained growthgreat customer experiences; (iii) buildingRelevant, Easy and Distinctive Brands, by innovating and elevating iconic restaurant brands people trust and champion; and (iv) achievingBold Restaurant Development, by driving market and franchise expansion with strong economics and value.

In 2019, in addition to create long-term shareholder value. As a partaccomplishing each of strategic efforts to improve franchise unit level economics, the Company made an investment in Grubhub Inc., partnered with Telepizza and acquired QuikOrder, Inc. during 2018. These actions are designed to expand our delivery capabilities, increasetransformation goals, our footprint and scale and enhance our technology capabilities going forward.

2018 was a successful year for the Company and its progress towards the transformation initiative. Systemsystem sales grew 5%8% (excluding a 53rd week in 2019), with same storeincluding same-store sales growth of 2%3%. We achieved netnet-new unit growth of 7%4%, as a result of an increase inincreasing our system restaurant count by 3,0392,040 units. Our adjustedcore operating profit (excluding a 53rd week in 2019) also increased approximately 11% during 2018(see Appendix A: Reconciliation2019 (see pages 27 and 31 in Item 7 of AdjustedYUM’s Form10-K for the fiscal year ended on December 31, 2019 for a discussion of System Sales and Core Operating Profit Growth to GAAP Operating Profit Growth)excluding the impact of a 53rd week in 2019). These results provide us with confidence that we are making meaningful progress towards our goal of building and strengthening our global KFC, Pizza Hut and Taco Bell brands. The following performance highlights illustrate the Company’s success in 2018

2019:

 

LOGO

LOGO

40     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

 

(1)

Note: All comparisons are versus the same period a year ago.

(2)

System sales figures in this section excludegrowth excludes the impact of foreign currency translation.translation and a 53rd week in 2019. See theNon-GAAP Items sectionpages 27 and 32 in Item 7 of YUM’s Form10-K for the fiscal year ended on December 31, 20182019 for a description of system sales and a reconciliation of GAAP Company sales to System sales.

(2)(3)

Total shareholder return is calculated as the growth in YUM share price from the beginning of 20182019 until theyear-end, and includes assumed reinvestment of dividends.

B.     Named Executive Officers36  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 EXECUTIVE COMPENSATION 

B.

Named Executive Officers

The Company’s NEOs for 20182019 are as follows:

 

Name

  

Title

Greg Creed

(1)

  

Retired Chief Executive Officer

David W. Gibbs(1)(2)

  

Chief Executive Officer, Former President, Chief Operating Officer and Chief Financial Officer

 Roger G. EatonChris Turner(2)(3)

  

Chief Financial Officer

Retired Tony Lowings

Chief Executive Officer of KFC Division

 Tracy L. Skeans

Mark King(4)

  

Chief Executive Officer of Taco Bell Division

Tracy L. Skeans

Chief Transformation and People Officer

 David E. Russell

Senior Vice President, Finance and Corporate Controller

 Marc. L. Kesselman(3)

Former General Counsel, Corporate Secretary and Chief Government Affairs Officer

 (1)

Mr. Creed retired from the role of Chief Executive Officer of Yum, effective December 31, 2019.

(2)

Effective January 25, 2019, Mr. Gibbs was appointed as the Chief Operating Officer of the Company, in addition to his prior roles as President and Chief Financial Officer.

(2)

Effective August 8, 2019, Mr. Eaton retiredGibbs served as President and Chief Operating Officer of the Company. Effective January 1, 2020, Mr. Gibbs was appointed as Chief Executive Officer of KFC Division, effective January 1, 2019.the Company.

 (3)

Mr. Kesselman ceased to be the Company’s General Counsel, Corporate Secretary andTurner was appointed Chief Government AffairsFinancial Officer, effective June 30, 2018.August 8, 2019.

(4)

Mr. King was appointed Chief Executive Officer of the Taco Bell Division, effective August 5, 2019.

C.    Compensation Philosophy

C.

Compensation Philosophy

The business performance of the Company is of the utmost importance in how our executives are compensated. Our compensation program is designed to both support our long-term growth model and hold

our executives accountable to achieve key annual results year after year. YUM’s compensation philosophy for the NEOs is reviewed annually by the Committee and has the following objectives:

 

 Pay Element

Objective

 Base Salary 

Annual

Annual
Performance-Based

Cash Bonuses

 

Long-Term Equity

Performance-

Based Incentives

Attract and retain the best talent to achieve superior shareholder results—To be consistently better than our competitors, we need to recruit and retain superior talent who are able to drive superior results. We have structured our compensation programs to be competitive and to motivate and reward high performers.

  

Reward performance—The majority of NEO pay is performance based and therefore at risk. We design pay programs that incorporate team and individual performance goals that lead to shareholder return.

   

Emphasize long-term value creation—Our belief is simple: if we create value for shareholders, then we share a portion of that value with those responsible for the results.

  

Drive ownership mentality—We require executives to invest in the Company’s success by owning a substantial amount of Company stock.

     

 

YUM! BRANDS, INC.D. -2019 Proxy Statement41

Compensation Overview


EXECUTIVE COMPENSATION   

D.     Compensation Overview

20182019 Compensation Highlights

 

In January of 2018,2019, the Committee made the following decisions and took the following actions:

The Committee set our CEO target compensation levels at approximately the median60th percentile of our Executive Peer Group (defined at page 54)51) for the CEO role, to better align with market compensation norms and internal peer equity, as well as to reflect performance and his time in role;

The Committee set the equity mix for our Global Leadership Team’sNEOs’ long-term incentive awards at 50% stock appreciation rights (“SARs”) and 50% performance share units (“PSUs”); and

YUM! BRANDS, INC.  The Committee certified that our 2015 PSU awards under our Performance Share Plan paid out at 172% of target in 2018 based on the Company’s Total Shareholder Return (“TSR”) at the 79 percentile, compared to the S&P 500, for the 2015- 2017 performance cycle (see discussion of PSUs at page 46).- 2020 Proxy Statement  |  37


 EXECUTIVE COMPENSATION 

The Committee certified that our 2016 PSU awards under our Performance Share Plan paid out at 200% of target in 2019 based on the Company’s Total Shareholder Return (“TSR”) at the 88th percentile, compared to the S&P 500, for the 2016- 2018 performance cycle (see discussion of PSUs at page 43).

At our May 20182019 Annual Meeting of Shareholders, shareholders approved our “Say on Pay” proposal in support of our executive compensation program, with 95% of votes cast in favor of the proposal.

 

We continued our shareholder outreach program to better understand our investors’ opinions on our compensation practices and respond to their questions. Committee and management team members from compensation, investor relations and legal continued to be directly involved in engagement efforts during 20182019 that served to reinforce our open door policy. The efforts included contacting our largest 3530 shareholders, representing ownership of approximately 50% of our shares (discussed further on page 52)49).

E.     Relationship between Company Pay and PerformanceCompensation Changes for 2020

 

Updated the Company’s Executive Peer Group. In August 2019, the Committee approved a revised peer group to be used for NEO pay determinations beginning in 2020. The changes to the Executive Peer Group were made to better align the size of the peer group companies with YUM, and to include companies in relevant industry sectors. Many of the included companies have a global reach, multiple brands and a significant digital presence.

CEO Compensation. In August 2019 the Company announced that effective January 1, 2020, Mr. Gibbs would become the Company’s CEO, following Mr. Creed’s retirement. As a result of this change, the Committee made significant compensation changes to CEO pay for 2020, resulting in Mr. Gibbs’ compensation being set below the median of our Executive Peer Group. These changes, described below on page 39, continue to reinforce thepay-for-performance objective that our compensation programs have demonstrated for many years.

E.

Relationship between Company Pay and Performance

To focus on both the short-term and long-term success of the Company, approximately 90% of our CEO’s target compensation is“at-risk” pay, with the compensation paid based on Company results. If short-term and long-term financial and operational target goals are not achieved, then performance-related compensation will decrease. If target goals are exceeded, then performance-related compensation will increase. As demonstrated below, our target pay mix

for our CEO emphasizes our commitment to“at-risk” pay in order to tie pay to performance. For purposes of this section, our discussion is limited to our CEO for 2019, Mr. Creed. Our other NEOs’ target compensation is subject to a substantially similar set of considerations, which are discussed in Section III, 20182019 Named Executive Officer Total Direct Compensation and Performance Summary, found at pages 4735 to 5148 of this CD&A.

 

LOGO

LOGO

42     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

CEO Total Direct Compensation

The Committee sets the CEO’s target for total direct compensation (base salary, annual cash bonus and annual long-term incentive award value at grant date) every year to align appropriately with market data for our Executive Peer Group, taking into account the CEO’s performance, time in role and otherjob-related factors. For 2016 and 2017, the Committee set the

38  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 EXECUTIVE COMPENSATION 

CEO’s total compensation below the 50th percentile and for 2018, at the 50th percentile. In 2019 the Committee set the CEO’s total compensation at approximately the 60th percentile. The progression in

target total compensation reflects the CEO’s growth in role and ongoing continued strong performance.

performance, as determined by the Committee. As demonstrated below, the CEO’s actual total direct compensation was above target for the last three years, reflecting the Company’s above target performance. For 2018, 67%2019, 63% of our CEO’s pay was in the form of long-term equity incentive compensation.

 

LOGOLOGO

 

 (1)

The Company uses Adjusted Operating Profit Growth as a key performance measureMeasures of results of operations for the purpose of evaluating performance against targets set under our YUM Leaders’ Bonus Program. Refer to Appendix A: Reconciliation ofProgram included Adjusted Operating Profit Growth as shown above, to GAAPin 2017 and 2018 and Core Operating Profit Growth.excluding the impact of a 53rd week in 2019.

 (2)

System sales growth excludes the impact of foreign currency translation and, for 2017 and 2016,2019, the impact of a 53rd week in 2016.2019.

 (3)

Total shareholder return is calculated as the growth in YUM share price from the beginning of the respective year until theyear-end, and includes assumed reinvestment of dividends.adjusted for dividends paid.

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  39


YUM! BRANDS, INC. -2019 Proxy Statement43


EXECUTIVE COMPENSATION 

  

 

II.

II.  Elements of Executive Compensation Program

 

Our annual executive compensation program has three primary pay components: base salary; annual performance-based cash bonuses; and long-term equity performance-based incentives. We also offer retirement and other benefits.

 

  Element  Objective  Form

Base salary

  

Attract and retain high-caliber talent and provide a fixed level of cash compensation.

  

Cash

Annual Performance-Based Cash

Bonuses

  

Motivate high performance and reward short-term Company, team and individual performance.

  

Cash

Long-Term Equity Performance-Based

Incentives

  

Align the interests of executives with shareholders and emphasize long-term results.

  

SARs & PSUs    

Retirement and Additional Benefits

  

Provide for long-term retirement income and basic health and welfare coverage.

  

Various

 

A.

Base Salary

A.    Base Salary

We provide base salary to compensate our NEOs for their primary roles and responsibilities and to provide a stable level of annual compensation. A NEO’s salary varies based on the role, level of responsibility,

experience, individual performance, potential and market value. Specific salary increases take into account these factors. The Committee reviews each NEO’s salary and performance annually.

 

B.    Annual Performance-Based Cash Bonuses

B.

Annual Performance-Based Cash Bonuses

Our performance-based annual bonus program, the YUM Leaders’ Bonus Program, is a cash-based plan. The principal purpose of the YUM Leaders’ Bonus

Program is to motivate and reward short-term team and individual performance that drives shareholder value.

The formula for calculating the performance-based annual bonus under the YUM Leaders’ Bonus Program is the product of the following:

 

Base Salary  X  

Target Bonus

  Base Salary  

Percentage

  X  

Target Bonus

Percentage

X

Team Performance

(0 – 200%)

  X  

Individual Performance

(0 – 150%)

  =  

Bonus Payout

(0 – 300%)

Team Performance

In light of the Company’s transformation, which began in 2016 and continued throughout 2017, 2018 and 2018,2019, the Committee carefully considered our strategic direction to become a pure-play franchisor and established team performance measures, targets and weights in January 20182019 after receiving input and recommendations from management. The team performance targets were also reviewed by the BoardCommittee to ensure that the goals support the Company’s overall strategic objectives.

The performance targets were developed through the Company’s annual financial planning process, which takes into account KFC, Pizza Hut and Taco Bell (each, a “Division”) growth strategies, historical performance, and the expected future operating environment for each Division.

When setting targets for each specific team performance measure, the Company takes into account overall business goals and structures the target to motivate achievement of desired performance consistent with our growth commitment to shareholders. The performance targets are comparable to those we disclose to our investors and, when determined to be appropriate by our Committee, may be slightly above or below disclosed guidance.

A leverage formula for each team performance measure magnifies the potential impact that performance above or below the performance target will have on the calculation of the annual bonus. This leverage increases the payouts when targets are exceeded and reduces payouts when performance is below target. There is a threshold level of performance

44     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

for all measures that must be met in order for any bonus to be paid. Additionally, all measures have a cap on the level of performance over which no additional bonus will be paid regardless of performance above the cap.

The Committee may approve adjustments to Division targets or may exclude certainpre-established items from the financial results used to determine the annual bonus when doing so is consistent with the objectives and intent at the time the targets were originally set in order to focus executives on the fundamentals of the Company’s underlying business performance.

40  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 EXECUTIVE COMPENSATION 

As part of the 20182019 target-setting process the Committee decided that KFC, Pizza Hut, Taco Bell and/or YUM Operating Profit growth performance for 20182019 annual incentive

purposes should be measured adjusting for certain factors that were not considered indicative of underlying business performance for the year. These factors included amounts associated with Special Items (as defined in our Form 10K)10-K at page 30), the impacts of foreign currency translation the profit dilution resulting from the refranchising of company-owned stores, general and administrative reductions, incremental Pizza Hut US system advertising expense we agreed to as part of the Pizza Hut Transformation Agreement and the impactbenefit of a 2018 required change53rd week in the accounting standards for revenue recognition. For further details, refer to Appendix A: Reconciliation of Adjusted Operating Profit Growth.

2019.

Detailed Breakdown of 20182019 Team Performance

The team performance targets, actual results, weights and overall performance for each measure for our NEOs are outlined below. The long-term drivers of value for YUM are profit growth, same-store sales growth and new store development. Accordingly, the Committee selectedapproved these performance measures for

the Company’s annual incentive plan and these measures were included at both the corporate and divisional levels. For Divisions, the team performances are weighted 75% on Division operating measures and 25% on YUM team performance.

 

Team Performance

 
  NEO Measures Target  Actual  

Earned Award

as % of Target

  Weighting  Final Team Performance 

 

  Creed

 

 

 

Adjusted Operating Profit Growth1

 

 

 

 

 

 

12%

 

 

 

 

 

 

 

 

 

11.4%

 

 

 

 

 

 

 

 

 

92

 

 

 

 

 

 

 

 

 

50%

 

 

 

 

 

 

 

 

 

46

 

 

 

 

 

  Gibbs

 

 

 

System Same-Store Sales Growth

 

 

 

 

 

 

3.0%

 

 

 

 

 

 

 

 

 

2.0%

 

 

 

 

 

 

 

 

 

75

 

 

 

 

 

 

 

 

 

25%

 

 

 

 

 

 

 

 

 

19

 

 

 

 

  Skeans

 

  Russell(2)

 

  Kesselman(2)  

 

 

 

System Net New Units

 

 

 

 

 

 

 

 

1,645

 

 

 

 

 

 

 

 

 

 

3,039

 

 

 

 

 

 

 

 

 

200

 

 

 

 

 

 

 

 

 

25%

 

 

 

 

 

 

 

 

 

50

 

 

 

 

  FINAL YUM TEAM FACTOR                  115 

 

 

 

  Eaton

 

 

 

 

Adjusted Operating Profit Growth1

 

 

 

 

 

 

12%

 

 

 

 

 

 

 

 

 

12.8%

 

 

 

 

 

 

 

 

 

115

 

 

 

 

 

 

 

 

 

50%

 

 

 

 

 

 

 

 

 

58

 

 

 

 

 

 

System Same-Store Sales Growth

 

 

 

 

 

 

3.0%

 

 

 

 

 

 

 

 

 

2.4%

 

 

 

 

 

 

 

 

 

84

 

 

 

 

 

 

 

 

 

25%

 

 

 

 

  

 

21

 

 

 

 

 

System Net New Units

 

 

 

 

 

 

850

 

 

 

 

 

 

 

 

 

1,134

 

 

 

 

 

 

 

 

 

200

 

 

 

 

 

 

 

 

 

25%

 

 

 

 

 

 

 

 

 

50

 

 

 

 

 

 

Total Weighted Team
Performance — KFC (75%)

 

     

 

 

 

 

129

 

 

 

 

 

 

Total Weighted Team
Performance — YUM (25%)

 

     

 

 

 

 

115

 

 

 

 

  

 

FINAL KFC TEAM FACTOR

 

                 

 

 

 

 

126

 

 

 

 

(1)

Refer to Appendix A: Reconciliation of Adjusted Operating Profit Growth, as shown above, to GAAP Operating Profit Growth.

Team Performance 

 

 
  NEO  Measures  Target   Actual   

Earned Award

as % of Target

   Weighting   Final Team Performance 

 

 

Creed

Gibbs

Turner

Skeans    

  Core Operating Profit Growth excluding 53rd week 1   10.6%    11.1%    110    50%    55 
  System Same-Store Sales Growth   2.6%    3.3%    149    25%    37 
  System Net New Units   1,945    2,1912    200    25%    50 
  

 

 
  FINAL YUM TEAM FACTOR           142 

 

 

Lowings

  Core Operating Profit Growth excluding 53rd week 1   11.0%    12.8%    147    50%    74 
  System Same-Store Sales Growth   3.0%    4.3%    200    25%    50 
  System Net New Units   1,180    1,483    200    25%    50 
  

 

 
  

Total Weighted Team

Performance — KFC (75%)

           174 
  

Total Weighted Team

Performance — YUM (25%)

           142 
  

 

 
  FINAL KFC TEAM FACTOR           166 
  

 

 

King

  Core Operating Profit Growth excluding 53rd week 1   5.2%    5.9%    118    50%    59 
  

 

 
  System Same-Store Sales Growth   3.0%    4.7%    183    25%    46 
  

 

 

 

(2)

Mr. Russell received a 120 team factor based on a discretionary adjustment that was made for all YUM employees who were not members of the YUM Global Leadership Team. Mr. Kesselman received a 100 team factor in connection with his departure from the Company.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  41

YUM! BRANDS, INC. -2019 Proxy Statement45


Team Performance 

 

 
  NEO  Measures  Target   Actual   

Earned Award

as % of Target

   Weighting   Final Team Performance 

 

 
  System Net New Units   290    291    107    25%    27 
  

 

 
  

Total Weighted Team

Performance — KFC (75%)

           132 
  

 

 
  

Total Weighted Team

Performance — YUM (25%)

           142 
  

 

 
  FINAL TACO BELL TEAM FACTOR           135 
  

 

 

(1) See pages 27 and 31 in Item 7 of YUM’s Form10-K for the fiscal year ended on December 31, 2019 for a discussion of Core Operating Profit excluding the impact of a 53rd week in 2019.

(2) Adjusted to reflect closures of 151 PH US units related to strategic franchisee workout agreements.

EXECUTIVE COMPENSATION   

Individual Performance

Each NEO’s Individual Performance Factor is determined by the Committee based upon its subjective determination of the NEO’s individual performance for the year, including consideration of specific objective individual performance goals set at the beginning of the year.

C.

C.    Long-Term Equity Performance-Based Incentives

We provide performance-based long-term equity compensation to our NEOs to encourage long-term decision making that creates shareholder value. To that end, we use vehicles that motivate and balance the tradeoffs between short-term and long-term performance. Performance-based long-term equity compensation also serves as a retention tool.

Our NEOs are awarded long-term incentives annually based on the Committee’s subjective assessment of the following items for each NEO (without assigning weight to any particular item):

 

Prior year individual and team performance

 

Expected contribution in future years

 

Consideration of the market value of the executive’s role compared with similar roles in our Executive Peer Group

 

Achievement of stock ownership guidelines

Equity Mix

Each year, the Committee reviews the mix of long-term incentives. For 2018,2019, the Committee continued to choose SARs and PSU awards because these equity vehicles focus and reward management for enhancing long-term shareholder value, thereby aligning our NEOs with the interests of our shareholders.

At the beginning of 2018,2019, the Committee determined a target grant value for each member of the Global

Leadership TeamNEO and the split of that value between SARs and PSU grants. For each NEO, (other than Mr. Russell), the target grant value was split 50% SARs and 50% PSUs. Mr. Russell received 100% SARs because PSUs are not granted to Company employees at his level. For each NEO, the breakdown between SARs award values and PSU award values can be found under the Summary Compensation Table, page 5956 at columns e and f.

Stock Appreciation Rights Awards

The Committee believes that SARs reward value creationvalue-creation generated from sustained results. In 2018,2019, we granted to each of our NEOs (other than Messrs. Turner and King, who assumed their positions in August, after annual awards had been made) SARs which haveten-year terms and vest over four years. The exercise price of each SAR award was based on the closing market price of the underlying YUM common stock on the date of grant. Therefore, SAR awards will only have value if our NEOs are successful in increasing the share price above the awards’ exercise price.

42  |  YUM! BRANDS, INC.- 2020 Proxy Statement


Performance Share Awards

Pursuant to the Performance Share Plan under our Long Term Incentive Plan (“LTIP”), we granted our NEOs (other than Mr. Russell)Messrs. Turner and King, who assumed their positions in August, after annual awards had been made) PSU awards in 2018.2019. PSU awards are earned equally based on the Company’s3-year average TSR relative to the companies in the S&P 500 Consumer Discretionary Index and on compound annual3-year growth of the Company’s Earnings Per Share (“EPS”). Incorporating TSR and EPS supports the Company’spay-for-performance philosophy while diversifying performance criteria by using measures not used in the annual bonus plan and aligning our NEOs’ reward with the creation of shareholder value. If TSR is negative, payouts may not exceed the target irrespective of the actual TSR percentile ranking of the Company. The target, threshold and maximum number of shares that may be paid under these awards for each NEO are described at page 61.

58.

For the performance period covering 201820192020,2021, each NEO (other than Mr. Russell)Messrs. Turner and King) will earn a percentage of his or her target PSU award, with 50% of the payout based on the achieved TSR percentile ranking and the other 50% based on EPS growth. Indicative payouts as a percentage of target are as set forth in the table below:

 

      Threshold  Target  Maximum 

TSR Percentile Ranking

 <30%  30  50  75

Payout as % of Target

 0%  35  100  200

EPS Growth(3-year CAGR, ex foreign currency translation)

 <7%  7  12  17

Payout as % of Target

 0%  35  100  200

46     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

         Threshold   Target   Maximum 

TSR Percentile Ranking

   <30%    30%    50%    75% 

Payout as % of Target

   0%    35%    100%    200% 

EPS Growth(3-year CAGR, ex foreign currency translation)

   <7%    7%    12%    17% 

Payout as % of Target

   0%    35%    100%    200% 

Dividend equivalents will accrue during the performance period and will be distributed as additional shares but only in the same proportion and at the same time as the original awards are earned. If no shares are earned, no dividend equivalents will be paid. The awards are eligible for deferral under the Company’s Executive Income Deferral (“EID”) Program.

 

III. 2018

2019 Named Executive Officer Total Direct Compensation and Performance Summary

 

Below is a summary of each of our NEOs’ total direct compensation – which includes base salary, annual cash bonus, and long-term incentive awards – and an overview of their 20182019 performance relative to our annual and long-term incentive performance goals. The

process the Committee used to determine each officer’s 20182019 compensation is described more fully in “How Compensation Decisions Are Made” beginning on page 52.49.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  43


 EXECUTIVE COMPENSATION 

 

CEO Compensation

 

 

    Greg Creed

    Chief Executive Officer

20182019 Performance Summary

Our Board, under the leadership of the Committee Chair, approved Mr. Creed’s goals at the beginning of the year and conducted amid-year andyear-end evaluation of his performance. These evaluations included a review of his leadership pertaining to the achievement of his goals thatwhich included business results, leadership in the development and implementation of Company strategies, and development of Company culture and talent.

The Committee determined that Mr. Creed’s overall performance for 20182019 merited an individual factor of 125.130. This individual factor was combined with YUM’s team factor of 115142 (discussed at page 44)46) to calculate his annual cash bonus. This determination was based on the Committee’s subjective assessment of Mr. Creed’s performance against his goals which included the following items (without assigning a weight to any particular item):

 

YUM AdjustedCore Operating Profit Growth (excluding a 53rd week in 2019) of approximately 11%

 

Worldwide system sales growth of 5%8% (excluding a 53rd week in 2019)

 

Net newAbove targetnet-new restaurant openings of 3,039;2,040; net unit growth of 7%

KFC’s and Taco Bell’s above target performance for Adjusted Operating Profit Growth4%

 

KFC’s, and Pizza Hut International’s above target performance for System Net New UnitsSuccessful completion of each of the Company’s transformation goals

 

Management of the Company during the secondfinal year of its transformation into a pure-play franchisor

 

Leadership duringDeveloping leadership, including promotion of David Gibbs to CEO and Artie Starrs to CEO of the strategic transactions involving Grubhub Inc., TelepizzaPizza Hut Division and QuikOrder, Inc.

Developmenthiring Chris Turner as CFO and Mark King as CEO of leadership and leadership bench, andthe Taco Bell Division, as well as fostering customer-focused employee culture

2018

Exceptionally high employee engagement versus peer group in most recent employee survey

2019 Committee Decisions

In January, Mr. Creed’s compensation was adjusted as follows:

 

Base salary was increased 3%;to $1,300,000;

 

Annual cash bonus target percentage was increased to 175%185% of base salary; and

 

Grant value of long-term incentive equity awards werewas increased by 33%to $9,500,000, recognizing his performance in leading the Company in implementing its Recipe for Growth, time in role and impact on the business.

These decisions positioned Mr. Creed’s total target compensation toat approximately the 50th60th percentile of the Company’s Executive Peer Group.

2020 Committee Decisions

In November 2019, the Committee approved that following his retirement as CEO, Mr. Creed will provide ongoing services to the Company throughout 2020, on a part-time basis. Mr. Creed will focus his efforts on educating our executives on leading culture, mentoring senior leaders and advising Mr. Gibbs as he takes over the CEO role. In exchange for performing these services, the Committee approved a base salary of $500,000 for 2020 and continued administrative support through 2022.

 

44  |  YUM! BRANDS, INC.- 2020 Proxy Statement


YUM! BRANDS, INC. -2019 Proxy Statement47


 

EXECUTIVE COMPENSATION 

 

The graphics below illustrate Mr. Creed’s direct compensation:

 

LOGO

LOGO

LOGO

Other NEO 20182019 Total Direct Compensation

 

 

David W. Gibbs

President, Chief Operating Officer and Chief Financial Officer

20182019 Performance Summary

The Committee determined Mr. Gibbs’ performance for the year merited a 135130 individual performance factor. The Committee recognized Mr. Gibbs’ performance in the position ofas President, Chief Operating Officer and CFO of the Company, including, driving shareholder value creation and returns through optimization of our capital structure, increasing restaurant development, driving YUM’s AdjustedCore Operating Profit Growth (excluding a 53rd week in 2019) of 11%, leading the effortworldwide system sales growth of 8% (excluding a 53rd week in 2019), above targetnet-new unit growth of 4%, working with brand marketing teams to refranchise a significant number of Company-owned restaurants,improve brand building efforts, and in leading the continued implementationachievement of the Company’s transformation strategy. Mr. Gibbs was also recognized for his leadership during the strategic transactions involving Grubhub Inc., Telepizza and QuikOrder, Inc. Mr. Gibbs’ individual performance factor was combined with a team factor of 115142 (discussed at page 44)40) to calculate his annual cash bonus.

Effective January 25, 2019,1, 2020, the Board promoted Mr. Gibbs was promoted to President, Chief Operating Officer and Chief FinancialExecutive Officer.

20182019 Committee Decisions

In January, Mr. Gibbs’ compensation was adjusted as follows:

 

Base salary was increased 7%;to $1,000,000;

 

Annual cash bonus target remained unchanged at 105%percentage increased to 130% of base salary; and

 

Grant value of long-term incentive equity awards werewas increased by 25%to $4,450,000 to better align with market compensation norms and internal peer equity, as well as to reflect performance and time in role.

These decisions positioned Mr. Gibbs’ total direct compensation between the 50th and 75th percentile of the Executive Peer Group (defined at page 54)51) for his position.

In addition, in connection with his appointment to the additional role of Chief Operating Officer, effective January 25, 2019, Mr. Gibbs received a restricted stock unit grant with a grant date value of $5,000,000 and a scheduled vesting date of February 11, 2024.

 

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48     YUM! BRANDS, INC.-2019 Proxy Statement


 EXECUTIVE COMPENSATION   

   EXECUTIVE COMPENSATION

 

2020 Committee Decisions

In November 2019, the Committee approved the following adjustments to Mr. Gibbs’ compensation for 2020, reflecting his elevation to CEO effective January 1, 2020:

Base salary was increased to $1,200,000;

Annual cash bonus target was increased to 150% of base salary; and

Grant value of long-term incentive equity awards was increased to $7,000,000 in economic value, to better align with market compensation norms for the CEO role, while reflecting newness in that position.

These decisions positioned Mr. Gibbs’ total 2020 direct compensation below the 50th percentile of the Company’s updated 2019 Executive Peer Group (defined at page 51) for the CEO position, to reflect his newness in role.

 

Roger G. Eaton  Chris Turner

Retired   Chief ExecutiveFinancial Officer of KFC Division

20182019 Performance Summary

Mr. Turner became the Company’s Chief Financial Officer effective August 8, 2019. The Committee determined that Mr. Eaton’sTurner’s performance as the CEO, KFC Division, merited a 125120 individual performance factor. UnderThe Committee recognized Mr. Eaton’sTurner’s leadership KFC achieved significantly above-target net newin driving YUM’s Core Operating Profit Growth (excluding a 53rd week in 2019) of 11%, worldwide system sales growth of 8% (excluding a 53rd week in 2019) and above targetnet-new unit growth as well as above-target Adjusted Operating Profit Growth.of 4%. Mr. Eaton was also recognized for increasing KFC delivery capabilities to over 10,000 restaurants, driving compliance with food safety, information security and Foreign Corrupt Practices Act (“FCPA”) standards, and providing leadership in the refranchising of a significant number of restaurants. Mr. Eaton’sTurner’s individual performance factor was combined with a team factor of 126142 (discussed at page 44)40) to calculate his annual cash bonus.

2019 Committee Decisions

The Committee did not set Mr. Turner’s compensation in January, as he did not become the Company’s CFO until August. Pursuant to the terms of an offer letter dated June 19, 2019, Mr. Turner’s 2019 compensation was set as follows:

Base salary of $600,000;

2018Annual cash bonus target of 95% of base salary; and

Mr. Turner also received a $500,000 cash payment, a RSU award with a grant value of $1,500,000 (vesting 33% per year over 3 years) in order to offset compensation earned by him and forfeited when he left his prior employer to join the Company.

Mr. Turner’s 2019 total direct compensation was below the 25th percentile of the Executive Peer Group (defined at page 51) for his position.

2020 Committee Decisions

In January,November, the Committee approved adjustments to Mr. Eaton’sTurner’s compensation was adjustedfor 2020 to better align with market compensation norms and internal peer equity, as well as to reflect performance and time in role. The adjustments are as follows:

 

Base salary was increased 3% percent;to $850,000;

 

Annual cash bonus target remained unchanged atincreased to 100% of base salary; and

 

Grant value of long-term incentive equity awards remained unchanged from previous year.target set at $2,000,000 in economic value.

These adjustments positioned Mr. Turner’s total 2020 direct compensation at between the 25thand 50th percentile of the Company’s updated 2019 Executive Peer Group (defined at page 51) for his position.

46  |  YUM! BRANDS, INC.- 2020 Proxy Statement


EXECUTIVE COMPENSATION 

  Tony Lowings

   Chief Executive Officer, KFC Division

2019 Performance Summary

The Committee determined that Mr. Lowings’ performance merited a 140 individual performance factor. The Committee recognized Mr. Lowings’ leadership in driving KFC’s worldwide system sales growth of 9% (excluding a 53rd week in 2019), above target same-store sales growth of 4% and above targetnet-new unit growth of 7%. Mr. Lowings’ individual factor was combined with a team factor of 166 (discussed at page 40) to calculate his annual cash bonus.

2019 Committee Decisions

In January, Mr. Lowings’ compensation was adjusted as follows:

Base salary was set at $700,000;

Annual cash bonus target percentage increased to 90% of base salary; and

Grant value of long-term incentive equity awards was increased to $1,500,000 to reflect his promotion to CEO of KFC and to better align with market compensation norms and internal peer equity.

These decisions positioned Mr. Eaton’sLowings’ total direct compensation at between the 25th and 50th percentile of the Executive Peer Group (defined at page 51) for his position.

Mr. Lowings also received a CEO Award SARs grant with an economic value of $1,000,000, recognizing his promotion to CEO of the KFC Division and his successful performance in his prior role.

  Mark King

   Chief Executive Officer, Taco Bell Division

2019 Performance Summary

Mr. King became the Chief Executive Officer of the Company’s Taco Bell Division effective August 5, 2019. The Committee determined that Mr. King’s performance merited a 120 individual performance factor. The Committee recognized Mr. King’s leadership in driving Taco Bell’s worldwide system sales growth of 8% (excluding a 53rd week in 2019), above target same-store sales growth of 5% andnet-new unit growth of 4%. Mr. King’s individual factor was combined with a team factor of 135 (discussed at page 40) to calculate his annual cash bonus.

2019 Committee Decisions

The Committee did not set Mr. King’s compensation in January, as he did not become the CEO of the Taco Bell Division until August. Pursuant to the terms of an offer letter dated July 8, 2019, Mr. King’s 2019 compensation was set as follows:

Base salary of $900,000;

Annual cash bonus target of 100% of base salary; and

Mr. King also received the right to $1,500,000 in cash bonuses payable in equal installments of $500,000 upon completion of30-day,one-year andtwo-year service requirements, respectively. The first installment was earned during 2019. Mr. King also received a RSU grant with a grant value of $2,500,000 (vesting 33% per year over 3 years) in order to offset compensation earned by him at his prior employer and forfeited when he joined the Company.

Mr. King’s 2019 total direct compensation was between the 50th and 75th percentile of the Executive Peer Group (defined at page 54)51) for his position.

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 EXECUTIVE COMPENSATION 

 

Tracy L. Skeans

Chief Transformation and People Officer

20182019 Performance Summary

The Committee determined that Ms. Skeans’ performance merited a 125135 individual performance factor. The Committee recognized Ms. Skeans for providing strategic leadership in the organizational transformation of the Company, as well as her efforts in cultivating the Company’s culture and talent. Ms. Skeans was also recognized for driving compliance with food safety, information security and FCPA standards and improving brand protection and crisis communications protocols. Ms. Skeans’ individual factor was combined with a team factor of 115142 (discussed at page 44)40) to calculate her annual cash bonus.

20182019 Committee Decisions

In January, Ms. Skeans’ compensation was adjusted as follows:

 

Base salary was increased 12%;to $715,000;

 

Annual cash bonus target percentage remained unchanged at 85% of base salary; and

 

Grant value of long-term incentive equity awards was increased by 14%to $2,000,000 to better align with market compensation norms and internal peer equity, as well as to reflect performance and her time in role.

These decisions positioned Ms. Skeans’ total direct compensation at slightly above the 75th percentile of the Executive Peer Group (defined at page 51) for her position.

2020 Committee Decisions

In November, the Committee approved adjustments to Ms. Skeans’ compensation for 2020 to reflect certain additional andnon-traditional responsibilities of her role, including oversight of the Company’s public affairs, corporate communications and food safety teams, as well as to reflect her performance and time in the role. The adjustments are as follows:

Base salary was increased to $750,000;

 

Annual cash bonus target increased to 90% of base salary; and

Grant value of long-term incentive equity awards was set at a target of $1,600,000 in economic value.

These decisions positioned Ms. SkeansSkeans’ total direct compensation at between the 50th and 75th percentile of the Company’s updated 2019 Executive Peer Group (defined at page 51) for her position.

The Committee also receivedapproved a 2020 CEO Award SARs grant with an economic value of $1,000,000,$500,000, recognizing her leadership for accelerating diversity & inclusion initiatives, championing the use of repeatable models around the globe, and developing and implementing talent and leadership programs that drove attraction, retention andbest-in-class engagement scores.

These decisions positioned Ms. Skeans’ total direct compensation at slightly above the 50th percentile of the Executive Peer Group (defined at page 54) for her position.

 

YUM! BRANDS, INC.IV. -2019 Proxy Statement49


EXECUTIVE COMPENSATION   

David E. Russell

Senior Vice President, FinanceRetirement and Corporate ControllerOther Benefits

 

2018 Performance Summary

The Committee determined Mr. Russell’s performance for the year merited a 140 individual performance factor. The Committee recognized Mr. Russell’s performance in leading the effort to implement a new financial management system and in supporting the Company’s transformation strategy. Mr. Russell was also recognized for his leadership during the strategic transactions involving Grubhub Inc., Telepizza and QuikOrder, Inc. Mr. Russell’s individual performance factor was combined with a team factor of 120 (discussed at page 44) to calculate his annual cash bonus.

2018 Committee Decisions

In January, Mr. Russell’s compensation was adjusted as follows:

Base salary was increased 3%;

Annual cash bonus target remained unchanged at 65% of base salary; and

Target grant value of long-term incentive equity awards remained unchanged.

These decisions positioned Mr. Russell’s total direct compensation between the 50th and 75th percentile of the Executive Peer Group (defined at page 54) for his position.

Marc L. Kesselman

Former General Counsel, Corporate Secretary and Chief Government Affairs Officer

2018 Performance Summary

Mr. Kesselman was the Company’s General Counsel, Corporate Secretary and Chief Government Affairs Officer through June 30, 2018, and is no longer an employee of YUM. He is included in the Summary Compensation Table as required by SEC rules because his compensation while an employee of YUM was at a level that would have required disclosure had he been an executive officer at the end of 2018.

The Committee approved a 100 individual performance factor for Mr. Kesselman, in connection with his departure from the Company.

2018 Committee Decisions

In January, Mr. Kesselman’s compensation was adjusted as follows:

Base salary was increased 2%;

Annual cash bonus target remained unchanged at 85% of base salary; and

Grant value of long-term incentive equity awards remained unchanged from previous year.

These decisions positioned Mr. Kesselman’s total direct compensation at approximately the 50th percentile of the Executive Peer Group (defined at page 54) for his position.

50     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

The graphic below illustrates the 2018 total direct compensation of our Named Executive Officers, other than Mr. Creed and Mr. Kesselman:

LOGO

Neo Compensation Summary

IV. Retirement and Other Benefits

Retirement Benefits

We offer several types of competitive retirement benefits.

The YUM! Brands Retirement Plan (“Retirement Plan”) is a broad-based qualified plan designed to provide a retirement income based on years of service with the Company and average annual earnings. The plan is U.S.-based and was closed to new entrants in 2001. Mr. Gibbs and Ms. Skeans and Mr. Russell are active participants in the Retirement Plan and Mr. Creed maintains a balance in the Retirement Plan from the years that he was a participant.

For executives hired orre-hired after September 30, 2001, the Company implemented the Leadership Retirement Plan (“LRP”). This is an unfunded, unsecured account-based retirement plan which allocates a percentage of pay to an account payable to the executive following the later to occur of the executive’s separation of employment from the Company or attainment of age 55. For 2018, Mr. Kesselman was2019, Messrs. Turner and King were eligible for the LRP. Under the

LRP, Mr. KesselmanMessrs. Turner and King received an annual allocation to his accounttheir accounts equal to 8%4% of his base salary and target bonus, and will receive an annual earnings credit of 5%that is equivalent to the Moody’s Aa Corporate Bond Yield Average for maturities 20 years and above (currently 3.13%) on the balance.

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EXECUTIVE COMPENSATION 

The Company provides retirement benefits for certain international employees through the Third Country National Plan (“TCN”). The TCN is an unfunded, unsecured account-based retirement plan that provides an annual contribution between 7.5% and 15% of salary and target bonus and an annual earnings credit of 5% on the balance. The level of contribution is based on the participants’ role and their home country retirement plan. Messrs. Creed and EatonLowings are the only NEOs who participate in the TCN. Under this plan, Messrs. Creed and EatonLowings each receive an annual contribution equal to 15% of base salary and target bonus and an annual earnings credit of 5%.

Benefits payable under these plans are described in more detail beginning on page 66.62.

YUM! BRANDS, INC. -2019 Proxy Statement51


EXECUTIVE COMPENSATION   

Medical, Dental, Life Insurance and Disability Coverage

We also provide other benefits such as medical, dental, life insurance and disability coverage to each NEO through benefit plans, which are also provided to all eligible U.S.-based salaried employees. Eligible employees can purchase additional life, dependent life

and accidental death and dismemberment coverage as part of their employee benefits package. Our broad-based employee disability plan limits the annual benefit coverage to $300,000.

Perquisites

The Company provides very limited number of perquisites. The CEO and his spouse were required to use charter or approved commercial aircraft for personal as well as business travel pursuant to the Company’s executive security program established by the Board of Directors. Our program provides that upon the CEO reaching $200,000 in costs for his personal use, any costs for personal aircraft use of

above $200,000 will be reimbursed to the Company in accordance with the requirements of the Federal Aviation Administration regulations. We do not provide taxgross-ups on the personal use of the charter or approved commercial aircraft. For 2018,2019, the incremental cost of Mr. Creed’s personal use of charter or commercial aircraft was $134,043.$55,375. In August 2019, this benefit was extended to Mr. Gibbs and his immediate family on a prorated basis following the announcement that he would become the Company’s CEO in January 2020. For 2019, the incremental cost of Mr. Gibbs’ personal use of charter or commercial aircraft was $45,618.

 

V.

How Compensation Decisions Are Made

Shareholder Outreach, Engagement and 20182019 Vote on NEO Compensation

At our 20182019 Annual Meeting of Shareholders, 95% of votes cast on our annual advisory vote on NEO compensation were in favor of our NEOs’ compensation program, as disclosed in our 20182019 proxy statement. During 2018,2019, we continued our shareholder outreach program to better understand our investors’ opinions on our compensation practices and respond to their questions. Committee members and management team members from compensation, investor relations and legal continued to be directly involved in engagement efforts that served to reinforce our open door policy. The efforts included:

 

Contacting our largest 3530 shareholders, representing ownership of approximately 50% of our shares

 

Dialogue with proxy advisory firms

 

Investor road shows and conferences

 

Presenting shareholder feedback to the Committee

Considering letters from shareholders

Our annual engagement efforts allow many shareholders the opportunity to provide feedback. The Committee carefully considers shareholder and advisor

feedback, among other factors discussed in this CD&A, in making its compensation decisions. Shareholder feedback, including the 20182019 voting results on NEO compensation, has influenced and reinforced a number of compensation design changes over the years, including:

 

Continued benchmarking of CEO compensation at near market median.

Continued adjustment of CEO long-term equity incentive mix from a mix comprised of 75% SARs and 25% PSUs in 2016 to a mix comprised of 50% SARs and 50% PSUs in 2017 and 2018.

 

Moving to two performance metrics under our PSUs – TSR(TSR and EPS,EPS), beginning with PSU grants in 2017.

 

Changed PSU award metrics to include the Company’s3-year average TSR relative to the companies in the S&P 500 Consumer Discretionary Index, rather than the average relative to the entire S&P 500.

The Company and the Committee appreciate the feedback from our shareholders and plan to continue these engagement efforts.

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  49

52     YUM! BRANDS, INC.-2019 Proxy Statement


 EXECUTIVE COMPENSATION   

   EXECUTIVE COMPENSATION

 

Role of the Committee

Compensation decisions are ultimately made by the Committee using its judgment, focusing primarily on each NEO’s performance against his financial and strategic objectives, qualitative factors and the Company’s overall performance. The Committee considers the total compensation of each NEO and

retains discretion to make decisions that are reflective of overall business performance and each executive’s strategic contributions to the business. In making its compensation decisions, the Committee typically follows the annual process described below:

COMMITTEE ANNUAL COMPENSATION PROCESS

 

LOGO

COMMITTEE ANNUAL COMPENSATION PROCESS NOVEMBER JANUARY MARCH AUGESTReviews competitive analysis/benchmarking for CEO and direct reports Reviews bonus and performance share plan metrics, targets, and leverage recommendations for the following year Reviews market recommendations to Board Reviews Compensation trends Mid-Year update to full Board on CEOs progress against goalsEvaluates feedback from shareholders and proxy advisors Evaluates and approves CEO and direct reports performance against pre-established goals and compensation decisions Approves bonus and performance share plan results for the prior year Approves bonus and performance share plan metrics, targets and leverage for the current year Reviews tally sheets Confirms CEO and CEOs direct reports meet ownership guidelines Completes compensation risk assessment Conducts independence analysis of compensation consultant retaining sole authority to continue or terminate its relationship with outside advisors, including consultant Review and approves inclusion of CD&A in proxy statementLOGO

Role of the Independent Consultant

The Committee’s charter states the Committee may retain outside compensation consultants, lawyers or other advisors. The Committee retains an independent consultant, Meridian Compensation Partners, LLC (“Meridian”), to advise it on certain compensation matters. The Committee has instructed Meridian that:

 

it is to act independently of management and at the direction of the Committee;

 

its ongoing engagement will be determined by the Committee;

 

it is to inform the Committee of relevant trends and regulatory developments;

 

it is to provide compensation comparisons based on information that is derived from comparable businesses of a similar size to the Company for the NEOs; and

it is to assist the Committee in its determination of the annual compensation package for our CEO and other NEOs.

The Committee considered the following factors, among others, in determining that Meridian is independent of management and its provision of services to the Committee did not give rise to a conflict of interest:

 

Meridian did not provide any services to the Company unrelated to executive compensation.

 

Meridian has no business or personal relationship with any member of the Committee or management.

 

Meridian’s partners and employees who provide services to the Committee are prohibited from owning YUM stock per Meridian’s firm policy.

YUM! BRANDS, INC. -2019 Proxy Statement53


EXECUTIVE COMPENSATION   

Comparator Compensation Data

Our Committee uses an evaluation of how our NEO target compensation levels compare to those of similarly situated executives at companies that comprise our Executive Peer Group (defined below) as one of the factors in setting executive

50  |  YUM! BRANDS, INC.- 2020 Proxy Statement


EXECUTIVE COMPENSATION 

compensation. The Executive Peer Group is made up of retail, hospitality, food, nondurable consumer goods companies, specialty eatery and quick service

restaurants, as these represent the sectors with which the Company is most likely to compete for executive talent. The companies selected from these sectors must also be reflective of the overall market characteristics of our executive talent market, relative leadership position in their sector, size as measured by revenues, complexity of their business, and in somemany cases global reach.

Executive Peer Group

The Committee established the current peer group of companies (the “Executive Peer Group”) that was used for 2019 pay determinations for all NEOs at the end of 2016, for NEO pay determinations beginning in 2017. The composition of the Executive Peer Group was updated at that time to allow for more relevant comparisons following the separation of Yum China Holdings, Inc. in October 2016, given the reduced size of the Company and the current complexities of its business. ThisThe Executive Peer Group used for 2019 pay determinations for all NEOs is comprised of the following companies:

 

LOGO

AutoZone Inc. Domino's Pizza, Inc. General Mills, Inc. L Brands Inc. Sherwin-William Co. Dr. Pepper Snapple Bloom1n' Brands, Inc. Hershey Co. Marriott lnt'l, Inc. VF Corp. Group, Inc. Hilton Worldwide Brinker Int'l. Inc. Estee Lauder Cos. Inc McDonald's Corporation Wendy's Co Holdings Colgate Palmolive Wyndham Worldwide Foot Locker, Inc. Hyatt Hotels Corp. Mondelez lnt'l., Inc. Company Corp. Penske Automotive Darden Restaurants, Inc. Gap, Inc. Kimberly-Clark Corp. Group, Inc.

AutoZone Inc.Domino’s Pizza, Inc.General Mills, Inc.L. Brands Inc.The Sherwin-Williams Company
Bloomin’ Brands, Inc.Dr. Pepper Snapple Group, Inc.Hershey Co.Marriott Int’l, Inc.VF Corp.
Brinker Int’l, Inc.Estee Lauder Cos, Inc.Hilton Worldwide HoldingsMcDonald’s CorporationWendy’s Co.
Colgate Palmolive CompanyFoot Locker, Inc.Hyatt Hotels Corp.Mondelez Int’l., Inc.Wyndham Worldwide Corp.
Darden Restaurants, Inc.Gap, Inc.Kimberly-Clark Corp.Penske Automotive Group, Inc.

At the time the benchmarking analysis was prepared, the Executive Peer Group’s median annual revenues were $9.3 billion, while YUM annual revenues were estimated at $14.4 billion (calculated as described below).

For companies with significant franchise operations, measuring size can be complex. Management responsibilities encompass more than just the revenues and operations directly owned and operated by the company. There are responsibilities for managing the relationships, arrangements, and overall scope of the franchising enterprise, in particular, managing product introductions, specifications and supply, marketing, promoting new unit development, and customer satisfaction and overall operations improvements across the entire franchise system. Accordingly, in calibrating the size of our

organization and underlying operating divisions during the 2017 benchmarking process, our philosophy was to add 25% of franchisee and licensee sales to the Company’s sales to establish an appropriate revenue benchmark. The reason for this approach was twofold:

 

Market-competitive compensation opportunities are related to scope of responsibility, often measured by company size,i.e., revenues; and

 

Scope of responsibility for a franchising organization lies between corporate-reported revenues and system wide sales.

We believe this approach is measured and reasoned in its approach to calibrating market competitive compensation opportunities without using organizations unduly larger than the Company. The Executive Peer Group was used by the Committee in making its January 2019 compensation decisions for our NEOs.

The Committee periodically reviews the peer group to ensure it reflects desired comparisons and appropriate size range. In August 2019, the Committee approved a revised peer group to be used for NEO pay determinations beginning in 2020. The changes to the Executive Peer Group were made to better align the size of the peer group companies with YUM, and include companies in relevant industry sectors. Many of these companies have a global reach and multiple brands. The Executive Peer Group used for 2020 pay determinations (including those made in November 2019 for Messrs. Gibbs and Turner and Ms. Skeans) for all NEOs is comprised of the following companies:

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  51


 EXECUTIVE COMPENSATION 

Chipotle Mexican Grill, Inc.Gap, Inc.Keurig Dr PepperMcDonald’s CorporationStarbucks Corporation
Colgate-Palmolive CompanyGeneral Mills, Inc.Kimberly-Clark Corp.Mondelez Int’l., Inc.V.F. Corp.
Darden Restaurants, Inc.Hertz Global Holdings, Inc.L Brands, Inc.Ralph Lauren CorporationWyndham Worldwide, Inc.
Domino’s Pizza, Inc.Hilton Worldwide HoldingsLululemon AthleticaRestaurant Brands International Inc.
Estée Lauder Cos, Inc.Kellogg CompanyMarriott Int’l., Inc.The Sherwin-Williams Company

At the time the benchmarking analysis was prepared in August 2019, the revised Executive Peer Group’s median annual revenues were $13.2 billion, while YUM equivalent annual revenues were estimated at $13.8 billion (calculated as described above).

Competitive Positioning and Setting Compensation

At the beginning of 2018,2019, the Committee considered Executive Peer Group compensation data as a frame of reference for establishing compensation targets for

base salary, annual bonus and long-term incentives for each NEO. In making compensation decisions, the Committee considers market data for comparable

54     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

positions to each of our NEO roles. The Committee reviews market data and makes a decision for each NEO, most often in a range around market median for each element of compensation, including base salary, target bonus and long-term incentive target. In addition

to the market data, the Committee takes into account the role, level of responsibility, experience, individual performance and potential of each NEO. The Committee reviews the NEOs’ compensation and performance annually.

 

VI.

Compensation Policies and Practices

 

 

Below are compensation and governance best practices we employ that provide a foundation for ourpay-for-performance program and align our program with Company and shareholder interests.

 

We Do  We Don’t Do

  

Have an independent compensation committee (Management Planning & Development Committee), which oversees the Company’s compensation policies and strategic direction

  

O
  

Employment agreements

  

Directly link Company performance to pay outcomes

  

O
  

Re-pricing of SARs

  

Have executive ownership guidelines that are reviewed annually against Company guidelines

  

O
  

Grants of SARs with exercise price less than fair market value of common stock on date of grant

  

Have a “clawback” policy under which the Company may recoup compensation if executive’s conduct results in significant financial or reputational harm to Company

  

O
  

Permit executives to hedge or pledge Company stock

  

Make a substantial portion of NEO target pay “at risk”

  

O
  

Payment of dividends or dividend equivalents on PSUs unless or until they vest

  

Have double-trigger vesting of equity awards upon a change in control

  

O
  

Excise taxgross-ups upon change in control

  

Utilize an independent Compensation Consultant

  

O
  

Excessive executive perquisites, such as country club memberships

  

Incorporate comprehensive risk mitigation into plan design

  

  

  

Periodically review our Executive Peer Group to align appropriately with Company size and complexity

  

  

  

Evaluate CEO and executive succession plans

  

  

  

Conduct annual shareholder engagement program to obtain feedback from shareholders for consideration in annual compensation program design

      

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EXECUTIVE COMPENSATION 

YUM’s Executive Stock Ownership Guidelines

The Committee has established stock ownership guidelines for approximately 190157 of our senior employees, including the NEOs. If a NEO or other executive does not meet his or her ownership guidelines, he or she is not eligible for a long-term equity incentive award. In 2018,2019, all NEOs and all other employees subject to guidelines met or exceeded their ownership guidelines.

 

YUM! BRANDS, INC. -2019 Proxy Statement55


EXECUTIVE COMPENSATION   

NEO

    Ownership Guidelines     Shares Owned(1)     Value of Shares(2)   Multiple of Salary     Ownership Guidelines      Shares Owned(1)           Value of Shares(2)           Multiple of Salary    

Creed

    

 

 

 

 

7x base salary

 

 

 

 

    

 

 

 

 

825,179

 

 

 

 

    

 

 

 

 

$75,850,454

 

 

 

 

  

 

 

 

 

60.7  

 

 

 

 

  7x base salary   776,350    $78,201,736   60.2

Gibbs

    

 

 

 

 

3x base salary

 

 

 

 

    

 

 

 

 

285,316

 

 

 

 

    

 

 

 

 

$26,226,247

 

 

 

 

  

 

 

 

 

29.1  

 

 

 

 

  3x base salary   298,473    $30,065,185   30.1

Eaton

    

 

 

 

 

3x base salary

 

 

 

 

    

 

 

 

 

270,147

 

 

 

 

    

 

 

 

 

$24,831,912

 

 

 

 

  

 

 

 

 

29.2  

 

 

 

 

Turner(3)

  3x base salary   0    $0   0

Lowings

  3x base salary   160,741    $16,191,441   23.1

King(3)

  3x base salary   0    $0   0

Skeans

    

 

 

 

 

2x base salary

 

 

 

 

    

 

 

 

 

67,655

 

 

 

 

    

 

 

 

 

$  6,218,848

 

 

 

 

  

 

 

 

 

9.2  

 

 

 

 

  

2x base salary

   50,882    $ 5,125,344   7.2

Russell

    

 

 

 

 

1x base salary

 

 

 

 

    

 

 

 

 

88,602

 

 

 

 

    

 

 

 

 

$  8,144,296

 

 

 

 

  

 

 

 

 

19.8  

 

 

 

 

Kesselman

    

 

 

 

2x base salary

 

 

    

 

 

 

15,360

 

 

    

 

 

 

$  1,411,891

 

 

  

 

 

 

2.3  

 

 

(1)

Calculated as of December 31, 20182019 and represents shares beneficially owned outright, shares underlying vestedin-the-money SARs, and all RSUs awarded under the Company’s EID Program.

(2)

Based on YUM closing stock price of $91.92$100.73 as of December 31, 2018.2019.

(3)

Messrs. Turner and King were not subject to the Ownership Guidelines in 2019 on account of it being their first year with the Company.

In 2020, Messrs. Turner and King will be subject to the guidelines.

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 EXECUTIVE COMPENSATION 

Payments upon Termination of Employment

The Company does not have agreements with its executives concerning payments upon termination of employment except in the case of a change in control of the Company. The Committee believes these are appropriate agreements for retaining NEOs and other executive officers to preserve shareholder value in case of a potential change in control. The Committee periodically reviews these agreements and other aspects of the Company’schange-in-control program.

The Company’schange-in-control agreements, in general, entitle executives who are direct reports to our CEO and are terminated other than for cause within two years of the change in control, to receive a benefit of two times salary and bonus. The terms of thesechange-in-control agreements are described beginning on page 71.68.

The Company does not provide taxgross-ups for executives, including the NEOs, for any excise tax due under Section 4999 of the Internal Revenue Code and has implemented a “best netafter-tax” approach to address any potential excise tax imposed on executives. If any excise tax is due, the Company will not make agross-up payment, but instead will reduce payments to an executive if the reduction will provide the NEO the best netafter-tax result. If full payment to

a NEO will result in the best netafter-tax result, the full amount will be paid, but the NEO will be solely responsible for any potential excise tax payment. Also, the Company has implemented “double trigger” vesting for equity awards, pursuant to which outstanding awards will fully and immediately vest only if the executive is employed on the date of a change in control of the Company and is involuntarily terminated (other than by the Company for cause) on or within two years following the change in control.

In case of retirement, the Company provides retirement benefits described above, life insurance benefits (to employees eligible under the Retirement Plan), the continued ability to exercise vested SARs and to vest in SARs granted at least one year prior to retirement, and the ability to vest in performance share awards on apro-rata basis.

With respect to consideration of how these benefits fit into the overall compensation policy, thechange-in-control benefits are reviewed from time to time by the Committee for competitiveness. The Committee believes the benefits provided in case of a change in control are appropriate, support shareholder interests and are consistent with the policy of attracting and retaining highly qualified employees.

YUM’s SARs Granting Practices

Historically, we have made SARs grants annually at the Committee’s January meeting. This meeting date is set by the Board of Directors more than six months prior to the actual meeting. The Committee sets the annual grant date as the second business day after our fourth quarter earnings release. The exercise price of these awards is set as the closing price on the date of grants. We make grants at the same time other elements of annual compensation are determined so that we can consider all elements of compensation in making the grants. We do not backdate or make grants

retroactively. In addition, we do not time such grants in coordination with our possession or release of material,non-public or other information. All equity awards are granted under our shareholder approved LTIP.

Grants may also be made on other dates the Board of Directors meets. These grants generally are CEO Awards, which are awards to individual employees (subject to Committee approval) in recognition of superlative performance and extraordinary impact on business results.

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   EXECUTIVE COMPENSATION

Management recommends the awards be made pursuant to our LTIP to the Committee, however, the Committee determines whether and to whom it will issue grants and determines the amount of the grant. The Board of Directors has delegated to our CEO and our Chief People Officer, the ability to make grants to

employees who are not executive officers and whose

grant is less than approximately 30,000 SARs annually. In the case of these grants, the Committee sets all the terms of each award, except the actual number of SARs, which is determined by our CEO and our Chief People Officer pursuant to guidelines approved by the Committee in January of each year.

Limits on Future Severance Agreement Policy

The Committee has adopted a policy to limit future severance agreements with our NEOs and our other executives. The policy requires the Company to seek shareholder approval for future severance payments to a NEO if such payments would exceed 2.99 times the sum of (a) the NEO’s annual base salary as in effect immediately prior to termination of employment; and (b) the highest annual bonus awarded to the NEO by the Company in any of the Company’s three full fiscal

years immediately preceding the fiscal year in which termination of employment occurs or, if higher, the executive’s target bonus. Certain types of payments are excluded from this policy, such as amounts payable under arrangements that apply to classes of employees other than the NEOs or that predate the implementation of the policy, as well as any payment the Committee determines is a reasonable settlement of a claim that could be made by the NEO.

54  |  YUM! BRANDS, INC.- 2020 Proxy Statement


EXECUTIVE COMPENSATION 

 

Compensation Recovery Policy

Pursuant to the Company’s Compensation Recovery Policy (i.e., “clawback”), the Committee may require executive officers (including the NEOs) to return compensation paid or may cancel any award or bonuses not yet vested or earned if the executive officers engaged in misconduct or violation of Company policy that resulted in significant financial or reputational harm or violation of Company policy, or

contributed to the use of inaccurate metrics in the calculation of incentive compensation. Under this policy, when the Board determines that recovery of compensation is appropriate, the Company could require repayment of all or a portion of any bonus, incentive payment, equity-based award or other compensation, and cancellation of an award or bonus to the fullest extent permitted by law.

Hedging and Pledging of Company Stock

Under our Code of Conduct, no employee or director is permitted to engage in securities transactions that would allow them either to insulate themselves from, or profit from, a decline in the Company stock price. Similarly, no employee or director may enter into hedging transactions in the Company’s stock. Such

transactions include (without limitation) short sales as well as any hedging transactions in derivative securities (e.g. puts, calls, swaps, or collars) or other speculative transactions related to YUM’s stock. Pledging of Company stock is also prohibited.

Deductibility of Executive Compensation

The provisions of Section 162(m) of the Internal Revenue Code limit the tax deduction for compensation in excess of $1 million paid to certain NEOs. The Committee believes that thepre-2018 SARs, RSU and PSU awards satisfy the requirements for exemption under Internal Revenue Code Section 162(m).

The provisions of Section 162(m) of the Internal Revenue code limit the deductibility of all annual compensation in excess of $1 million paid to certain

executive officers. TheAn exception for performance-based compensation does not apply, exceptapplies with respect to compensation that is subject to a transition rule because it is paid pursuant to a binding contract that was in place on November 2, 2017 and not materially modified after that date. The Committee believes that thepre-2018 SARs, RSU and PSU awards satisfy the requirements for exemption under Internal Revenue Code Section 162(m). The Committee believes that shareholder interests are best served if its discretion and flexibility in awarding compensation is not restricted, even though some compensation awards will result innon-deductible compensation

YUM! BRANDS, INC. -2019 Proxy Statement57


EXECUTIVE COMPENSATION   

expenses. Therefore, the Committee has approved salaries and other awards for executive officers that were not fully deductible because of Section 162(m) and in light of the repeal of the performance-based

compensation exception to Section 162(m), expects in the future to approve additional compensation that is not deductible for income tax purposes.

Management Planning and Development Committee Report

The Management Planning and Development Committee of the Board of Directors reports that it has reviewed and discussed with management the section of this proxy statement titled “Compensation Discussion and Analysis” and, on the basis of that

review and discussion, recommended to the Board that the section be incorporated by reference into the Company’s Annual Report on FormForm 10-K and included in this proxy statement.

THE MANAGEMENT PLANNING AND DEVELOPMENT COMMITTEE

Christopher M. Connor,Chair

Brian C. CornellKeith Barr

Michael J. Cavanagh

Brian C. Cornell

Mirian M. Graddick-Weir

Robert D. Walter

YUM! BRANDS, INC.- 2020 Proxy Statement  |  55

58     YUM! BRANDS, INC.-2019 Proxy Statement


 EXECUTIVE COMPENSATION   

   EXECUTIVE COMPENSATION

 

The following tables provide information on the compensation of the Named Executive Officers (“NEOs”) for our 20182019 fiscal year. The Company’s NEOs are our Chief Executive Officer, both individuals who served as Chief Financial Officer during the year and our three other most highly compensated executive officers for our 20182019 fiscal year determined in accordance with SEC rules and one former executive officer who was no longer serving as an executive officer as of the end of the year.rules.

Summary Compensation Table

 

  Name and
  Principal Position

 

 

Year

 

  

Salary

($)(1)

 

  

Bonus

($)

 

  

Stock

Awards

($)(2)

 

  

Option/

SAR

Awards

($)(3)

 

  

Non-Equity

Incentive Plan

Compensation

($)(4)

 

  

Change in
Pension

Value and

Nonqualified

Deferred

Compensation

Earnings

($)(5)

 

  

All Other

Compensation

($)(6)

 

  

Total 

($) 

 

 

  (a)

 

 

(b)

 

  

(c)

 

  

(d)

 

  

(e)

 

  

(f)

 

  

(g)

 

  

(h)

 

  

(i)

 

     

  Greg Creed

  2018   1,244,615      4,450,008   4,450,009   3,144,531   21,348   696,527   14,007,038  

  Chief Executive

  Officer of YUM

 

  2017   1,208,846      3,350,020   3,350,007   3,814,493   66,286   578,955   12,368,607 
  2016   1,188,942      5,500,066   4,500,008   3,591,094   56,100   544,472   15,380,682 

  David W. Gibbs

  2018   890,769      1,375,001   1,375,009   1,467,113   1,870,004   19,101   6,996,997  

  President and Chief

  Financial Officer

  of YUM

 

  2017   833,846      1,100,036   1,100,003   1,917,027   2,564,062   19,346   7,534,320 
  2016   792,115      1,875,052   1,625,020   1,751,680   577,153   6,969   6,627,989 
         

  Roger G. Eaton

  2018   846,154      1,000,008   1,000,006   1,338,750   20,114   320,433   4,525,465  

  Retired Chief

  Executive Officer of

  KFC Division

 

  2017   821,154      1,000,008   1,000,007   1,986,600   30,388   301,007   5,139,164 
  2016   812,500      1,875,052   1,125,009   1,113,600   30,853   288,290   5,245,304 
         

  Tracy L. Skeans

  2018   664,231      625,015   1,625,010   824,766   325,022   8,665   4,072,709  

  Chief Transformation

  and People Officer of

  YUM(7)

 

  2017   600,385      550,052   550,009   1,076,325   776,398   8,413   3,561,582 
         
         

  David E. Russell

  2018   410,154      449,904   297,644   112,476   93,860   37,676   1,701,714  

  Senior Vice

  President, Finance

  and Corporate

  Controller of YUM

  

2017

2016

 

 

  
396,154
476,867
 
 
  


180,000

 

 

  

544,180

397,313

 

 

  

328,915

496,870

 

 

  

136,045

297,984

 

 

  

494,542

162,407

 

 

  

32,838

33,236

 

 

  

1,932,674 

2,044,677 

 

 

         
         

  Marc L. Kesselman

  2018   603,462      625,015   625,004   514,250   1,734   560,623   2,930,088  

  Former General

  Counsel, Corporate

  Secretary and

  Chief Government

  Affairs Officer

  2017   591,923      625,056   625,013   814,258   1,435   91,304   2,748,989  
  2016   530,769   500,000   2,300,083   1,400,006   916,162      83,606   5,730,626  
         
         
��                                   

  Name and

  Principal Position

  Year   

Salary

($)(1)

   

Bonus

($)(2)

   

Stock

Awards

($)(3)

   

Option/

SAR

Awards

($)(4)

   

Non-Equity

Incentive Plan

Compensation

($)(5)

   

Change in

Pension

Value and

Nonqualified

Deferred

Compensation

Earnings

($)(6)

   

All Other

Compensation

($)(7)

   

Total

($)

 
  (a)  (b)   (c)   (d)   (e)   (f)   (g)   (h)   (i)      

  Greg Creed

   2019    1,292,308        5,109,599    4,750,003    4,439,630    119,317    658,233    16,369,090 

Retired Chief Executive

Officer of YUM

   2018    1,244,615        4,450,008    4,450,009    3,144,531    21,348    696,527    14,007,038 
   2017    1,208,846        3,350,020    3,350,007    3,814,493    66,286    578,955    12,368,607 

  David W. Gibbs

   2019    984,615        7,393,577    2,225,003    2,399,800    3,988,755    151,402    17,143,152 

Chief Executive

Officer of YUM

   2018    890,769        1,375,001    1,375,009    1,467,113    1,870,004    19,101    6,996,997 
   2017    833,846        1,100,036    1,100,003    1,917,027    2,564,062    19,346    7,534,320 

  Chris Turner(8)

   2019    283,846    500,000    1,500,009        463,021        54,290    2,801,166 

Chief Financial

Officer of YUM

                  

  Tony Lowings(8)

   2019    699,789        806,874    1,750,030    1,464,120    11,975    262,690    4,995,478 

Chief Executive

Officer of

KFC Division

                  

  Mark King(8)

   2019    370,385    500,000    2,500,015        591,189        33,021    3,994,610 

Chief Executive

Officer of

Taco Bell Division

                  

  Tracy L. Skeans

   2019    708,846        1,075,731    1,000,017    1,165,057    1,433,369    51,529    5,434,549 

Chief Transformation

and People Officer of

YUM(7)

   2018    664,231        625,015    1,625,010    824,766    325,022    8,665    4,072,709 
   2017    600,385        550,052    550,009    1,076,325    776,398    8,413    3,561,582 
 (1)

Amounts shown are not reduced to reflect the NEOs’ elections, if any, to defer receipt of salary into the Executive Income Deferral (“EID”) Program or into the Company’s 401(k) Plan.

 (2)

Amounts shown in this column exceptrepresent signing bonuses for Mr. Russell,Messrs. Turner and King.

(3)

For Messrs. Creed and Lowings and Ms. Skeans, amounts shown in this column represent the grant date fair values for performance share units (PSUs) granted in 2019, 2018 and/or 2017. For Mr. Gibbs, amounts in this column represent the grant date fair values for performance share units (PSUs) granted in 2019, 2018 and 2017 and 2016.an RSU ($5,000,000) granted in 2019 in connection with his promotion to Chief Operating Officer. Messrs. Turner and King did not receive a PSU award for 2019 because they assumed their positions in August, after annual awards had been made. Amounts shown in this column for Messrs. Turner and King representsign-on RSU awards they received upon joining the Company. Further information regarding the 20182019 awards is included in the “Grants of Plan-Based Awards” and “Outstanding Equity Awards atYear-End” tables later in this proxy statement. The grant date fair value of the PSUs reflected in this column is the target payout based on the probable outcome of the performance condition, determined as of the grant date. The maximum potential values of the February 20182019 PSUs is 200% of target. For 2018,2019, Mr. Creed’s PSU maximum value at grant date fair value would be $8,900,016;$10,219,198; Mr. Gibbs’ PSU maximum value would be $2,750,002;$4,787,070; Mr. Eaton’sLowings’ PSU maximum value would be $2,000,016;$1,613,748; and Ms. Skeans’ PSU maximum value would be $1,250,030; and Mr. Kesselman’s PSU maximum value would be $1,250,030. Mr. Russell did not receive a PSU award for 2018, 2017 or 2016 since he does not directly report to the CEO and therefore is not eligible. Mr. Russell was instead permitted to defer his annual incentive award into RSUs under the Company’s EID Program. Under the EID Program (which is described in more detail beginning on page 68), an eligible executive may defer all or a portion of his or her annual incentive award and invest that deferral into stock units, RSUs, or other investment alternatives offered under the program. An executive who elects to defer his or her annual incentive award into RSUs receives additional RSUs equal to 33% of the RSUs acquired with the deferral of the annual incentive award (“matching contribution”) subject to atwo-year risk of forfeiture of the original deferral amount and the additional RSUs. For Mr. Russell, the amount in this column for 2018$2,151,463.

YUM! BRANDS, INC. -2019 Proxy Statement59


EXECUTIVE COMPENSATION   

represents the deferral of 75% of his annual incentive award ($337,428) for 2018, plus his matching contribution ($112,476). The other NEOs are not eligible to participate in this program, as NEOs who receive PSUs are not eligible for the EID matching stock program.

 (3)(4)

The amounts shown in this column represent the grant date fair values of the stock appreciation rights (SARs) awarded in 2019, 2018 2017 and 2016,2017, respectively. For a discussion of the assumptions and methodologies used to value the awards reported in column (e) and column (f), please see the discussion of stock awards and option awards contained at Note 15 to the Consolidated Financial Statements in Item 8 of YUM’s Form10-K for the fiscal year ended December 31, 2018.2019. For Ms. Skeans,Mr. Lowings, this amount includes the February 20182019 CEO SAR award with a grant date fair value of $1,000,006.$1,000,017. See the Grants of Plan-Based Awards table for details.

 

56  |  YUM! BRANDS, INC.- 2020 Proxy Statement


EXECUTIVE COMPENSATION

 (4)(5)

Amounts in this column reflect the annual incentive awards earned for the 2019, 2018 2017 and 20162017 fiscal year performance periods, which were awarded by our Management Planning and Development Committee (“Committee”) in January 2020, January 2019 and January 2018, and January 2017, respectively, under the Yum Leaders’ Bonus Program, which is described further in our Compensation Discussion and Analysis (“CD&A”) beginning at page 3935 under the heading “Annual Performance-Based Cash Bonuses”. Pursuant to SEC rules, annual incentives deferred into RSUs under the EID Program and subject to a risk of forfeiture are reported in column (e). If the deferral or a portion of the deferral is not subject to a risk of forfeiture, it is reported in column (g). For 2018, Mr. Russell elected to defer 75% of his annual incentive ($337,428) into RSUs resulting in the remaining portion of his annual incentive ($112,476) reported in column (g).

 (5)(6)

Amounts in this column represent the above market earnings as established pursuant to SEC rules which have accrued under each of their accounts under the Third Country National Plan (“TCN”) for Messrs. Creed and EatonLowings which are described in more detail beginning at page 68 under the heading “Nonqualified Deferred Compensation”. Also listed in this column for Messrs. Creed, Gibbs, Russell and Ms. Skeans are the amounts of aggregate change in actuarial present values of their accrued benefits under all actuarial pension plans during the 20182019 fiscal year (using interest rate and mortality assumptions consistent with those used in the Company’s financial statements). Mr. Creed is not an active participant in the Retirement Plan but maintains a balance in the Retirement Plan from the two years (2002 and 2003) during which he was a participant and for 2018 there was no2019 the increase in actuarial value of his benefit.was $35,413. For Mr. Gibbs the actuarial present value of his benefits under the pension plan increased $96,732 during the 2018 fiscal year. Forand Ms. Skeans, and Mr. Russell the actuarial present value of their benefits under the pension plan did not increaseincreased $346,659 and $207,492, respectively, during the 20182019 fiscal year. In addition, for Mr. Gibbs and Ms. Skeans, and Mr. Russell, the actuarial present value of their benefits under the Yum! Brands Pension Equalization Plan (“PEP”) increased $1,773,272, $354,906$3,642,096 and $117,643$1,225,877 respectively, during the 20182019 fiscal year. Messrs. EatonTurner and KesselmanKing were hired after September 30, 2001, and are ineligible for the Company’s actuarial pension plans. Mr. Lowings worked outside of the United States prior to September 30, 2001, and is ineligible for the Company’s actuarial pension plans. See the Pension Benefits Table at page 66 for a detailed discussion of the Company’s pension benefits.

 (6)(7)

Amounts in this column are explained in the All Other Compensation Table and footnotes to that table, which follows.

 (7)(8)

Ms. SkeansMessrs. Turner, Lowings and King became an NEONEOs in 2017.2019. No amounts are reported for herthem for 20162018 and 2017 since she wasthey were not an NEONEOs for that year.those years.

All Other Compensation Table

The following table contains a breakdown of the compensation and benefits included under All Other Compensation in the Summary Compensation Table above for 2018.2019.

 

Name

       

Perquisites and

other personal

benefits

($)(1)

 

   

Tax

Reimbursements

($)(2)

 

   

Insurance

premiums
($)(3)

 

   

LRP/TCN

Contributions

($)(4)

 

   

Total 

($) 

 

   

Perquisites and

other personal

benefits

($)(1)

   

Tax

Reimbursements

($)(2)

   

Insurance

premiums

($)(3)

   

LRP/TCN

Contributions

($)(4)

   

Other

($)

   

Total

($)

 

(a)

       

 

(b)

 

   

 

(c)

 

   

 

(d)

 

   

 

(e)

 

   

 

(f) 

 

   (b)   (c)   (d)   (e)   (f)   (g) 

Creed

    

 

153,794

 

  

 

 

  

 

27,108

 

  

 

515,625

 

  

 

696,527 

 

   75,375        27,108    555,750        658,233 

Gibbs

    

 

7,657

 

  

 

 

  

 

11,444

 

  

 

 

  

 

19,101 

 

   59,041    79,192    13,169            151,402 

Eaton

    

 

34,555

 

  

 

20,292

 

  

 

10,586

 

  

 

255,000

 

  

 

320,433 

 

Turner

   29,354        1,536    23,400        54,290 

Lowings

       48,968    11,491    199,500    2,731    262,690 

King

           3,021    30,000        33,021 

Skeans

    

 

5,009

 

  

 

 

  

 

3,656

 

  

 

 

  

 

8,665 

 

   47,621        3,908            51,529 

Russell

    

 

35,705

 

  

 

 

  

 

1,971

 

  

 

 

  

 

37,676 

 

Kesselman

     

 

467,768

 

  

 

 

  

 

3,315

 

  

 

89,540

 

  

 

560,623 

 

(1)

Amounts in this column include executive physical examinations and charitable matching gifts. For Mr. Creed, Mr. Gibbs and Ms. Skeans, amount in this column also includes personal use of charter and commercial aircraft. For Mr. Eaton, amounts in this column represent expatriate adjustments. None of the amounts in this column individually exceeded the greater of $25,000 or 10% of the total amount of these perquisites and other personal benefits shown in this column for each NEO, except with respect to the cost of personal use of charter and commercial aircraft by Mr. Creed ($134,043)55,375), Mr. Gibbs ($45,618) and expatriate adjustmentsMs. Skeans ($30,956)43,629). Ms. Skeans’ personal use of charter aircraft was approved by Mr. Creed and was necessitated by the cancellation of a personal travel return flight and the need for Mr. Eaton. For Mr. Kesselman, amounts in this column also include payments made in connection with his departure fromher to timely attend a cross-country meeting on behalf of the Company totaling $442,768.Company.

60     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

(2)

Amounts in this column reflect payments to the executive of tax reimbursements. For Mr. Eaton,Gibbs, this amount represents a payment he received to reimburse him for a personal income tax penalty he incurred due to an administrative error in the operation of a Companynon-qualified plan. For Mr. Lowings, this amount represents a tax gross up related to home leaverelocation expenses.

(3)

These amounts reflect the income each executive was deemed to receive from IRS tables related to Company-provided life insurance in excess of $50,000. The Company provides every salaried employee with life insurance coverage up to one times the employee’s salary plus target bonus.

(4)

For Messrs. Creed and Eaton,Lowings, this column represents the Company’s annual allocation to the TCN, an unfunded, unsecured account based retirement plan.For Mr. KesselmanMessrs. Turner and King, this column represents the Company’s annual allocations to the LRP, an unfunded, unsecured account based retirement plan.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  57


 EXECUTIVE COMPENSATION 

Grants ofPlan-Based Awards

The following table provides information on SARs, RSUs and PSUs granted in 20182019 to each of the Company’s NEOs. The full grant date fair value of these awards is shown in the Summary Compensation Table at page 59.56.

 

    

Estimated Future Payouts

UnderNon-Equity Incentive

Plan Awards(1)

 

 

Estimated Future Payouts

Under Equity Incentive Plan

Awards(2)

  

All Other
Stock
Awards:

Number
of Shares
of Stock
Units

(#)

 

All Other
Option/

SAR
Awards;

Number of

Securities

Underlying

Options

(#)(3)

 

Exercise
or Base
Price of
Option/

SAR

Awards

($/Sh)(4)

 

Grant 

Date Fair 

Value 

($)(5) 

       

Estimated Future Payouts

UnderNon-Equity Incentive

Plan Awards(1)

   

Estimated Future Payouts

Under Equity Incentive Plan

Awards(2)

   

All Other

Stock

Awards:

Number

of Shares

of Stock

Units

(#)(3)

   

All Other

Option/

SAR

Awards;

Number of

Securities

Underlying

Options

(#)(4)

   

Exercise

or Base

Price of

Option/

SAR

Awards

($/Sh)(5)

   

Grant

Date Fair

Value

($)(6)

 
Name Grant
Date
 

 

Threshold

($)

 

Target

($)

 

Maximum

($)

 

Threshold

(#)

 

Target

(#)

 

Maximum

(#)

   

Grant

Date

   

Threshold

($)

   

Target

($)

   

Maximum

($)

   

Threshold

(#)

   

Target

(#)

   

Maximum

(#)

 

(a)

 

(b)

 

 

(c)

 

 

(d)

 

 

(e)

 

 

(f)

 

 

(g)

 

 

(h)

 

 

(i)

 

 

(j)

 

 

(k)

 

 

(l) 

 

   (b)   (c)   (d)   (e)   (f)   (g)   (h)   (i)   (j)   (k)   (l) 

Creed

 

 

2/12/2018

 

 

 


0


 


 

 


2,187,500


 


 

 


6,562,500


 


       

 

 

 

   2/11/2019    0    2,405,000    7,215,000               
 

 

2/12/2018

 

        

 


271,342


 


 

 


78.07


 


 

 


4,450,009 


 


   2/11/2019                  239,054    93.26    4,750,003 
 

 

3/23/2018

 

    

 

 

 

 

54,481

 

 

 

108,962

 

   

 

81.68

 

 

 

4,450,008 

 

   2/11/2019              50,933    101,866        93.26    5,109,599 

Gibbs

 

 

2/12/2018

 

 

 


0


 


 

 


945,000


 


 

 


2,835,000


 


       

 

 

 

   2/11/2019    0    1,300,000    3,900,000               
 

 

2/12/2018

 

        

 


83,842


 


 

 


78.07


 


 

 


1,375,009 


 


   2/11/2019                  111,978    93.26    2,225,003 
 

 

3/23/2018

 

    

 

 

 

 

16,834

 

 

 

33,668

 

   

 

81.68

 

 

 

1,375,001 

 

   2/11/2019                53,614      93.26    5,000,042 

Eaton

 

 

2/12/2018

 

 

 


0


 


 

 


850,000


 


 

 


2,550,000


 


       

 

 

 

 

 

2/12/2018

 

        

 


60,976


 


 

 


78.07


 


 

 


1,000,006 


 


   2/11/2019              23,859    47,718        93.26    2,393,535 

Turner

   8/9/2019    0    570,000    1,710,000                 
   8/9/2019                12,603      119.02    1,500,009 

Lowings

   2/11/2019    0    630,000    1,890,000               
   2/11/2019                  37,746    93.26    750,013 
   2/11/2019                  50,328    93.26    1,000,017 
   2/11/2019              8,043    16,086        93.26    806,874 

King

   8/9/2019    0    900,000    2,700,000               
 

 

3/23/2018

 

    

 

 

 

 

12,243

 

 

 

24,486

 

   

 

81.68

 

 

 

1,000,008 

 

   8/9/2019                21,005      119.02    2,500,015 

Skeans

 

 

2/12/2018

 

 

 


0


 


 

 


573,750


 


 

 


1,721,250


 


       

 

 

 

   2/11/2019    0    607,750    1,823,250               
 

 

2/12/2018

 

        

 


38,110


 


 

 


78.07


 


 

 


625,004 


 


   2/11/2019                  50,328    93.26    1,000,017 
 

 

2/12/2018

 

        

 

60,976

 

 

 

78.07

 

 

 

1,000,006 

 

   2/11/2019                 10,723    21,446          93.26    1,075,731 
 

 

3/23/2018

 

    

 

 

 

 

7,652

 

 

 

15,304

 

   

 

81.68

 

 

 

625,015 

 

Russell

 

 

2/12/2018

 

 

 


0


 


 

 


267,800


 


 

 


803,400


 


       

 

 

 

 

 

2/12/2018

 

        

 


18,149


 


 

 


78.07


 


 

 


297,644 


 


     

 

 

 

 

 

 

 

 

  

 

 

  

 

— 

 

Kesselman

 

 

2/12/2018

 

 

 


0


 


 

 


514,250


 


 

 


1,542,750


 


       

 

 

 

 

 

2/12/2018

 

        

 


38,110


 


 

 


78.07


 


 

 


625,004 


 


 

 

3/23/2018

 

       

 

 

 

 

7,652

 

 

 

15,304

 

     

 

81.68

 

 

 

625,015 

 

 (1)

Amounts in columns (c), (d) and (e) provide the minimum amount, target amount and maximum amount payable as annual incentive compensation under the Yum Leaders’ Bonus Program based on the Company’s performance and on each executive’s individual performance during 2018.2019. The actual amount of annual incentive compensation awards are shown in column (g) (and columns (e) and (g) for Mr. Russell) of the Summary Compensation Table on page 59.56. The performance measurements, performance targets, and target bonus percentages are described in the CD&A beginning on page 3935 under the discussion of annual incentive compensation.

 (2)

Reflects grants of PSU awards subject to performance-based vesting conditions in 2018.2019. The PSU awards granted March 23, 2018February 11, 2019 vest on December 31, 20202021 and PSU award payouts are weighted 50% on the Company’s achievement of specified relative total shareholder return (“TSR”) rankings against the S&P 500 Consumer Discretionary Index and 50% on compound annual growth of the Company’s Earnings Per Share (“EPS”) during the performance period ending on December 31, 2020.2021. With respect to the 50% weighted on a TSR percentile ranking for the Company, payouts are determined by comparing the Company’s relative TSR ranking against the S&P 500 Consumer Discretionary Index as measured at the end of the performance period; if a 50% TSR percentile ranking target is achieved, this factor would provide

YUM! BRANDS, INC. -2019 Proxy Statement61


EXECUTIVE COMPENSATION   

for 100% weighting for the PSU payout with respect to this factor; if less than 30% TSR percentile ranking is achieved, this factor would provide for 0% weighting for the PSU payout with respect to this factor; if the Company’s TSR percentile ranking is 75% or higher, it would provide for 200% of target weighting for the PSU payout with respect to this factor. With respect to the 50% weighted on the compound annual growth of the Company’s EPS measured at the end of the performance period, if EPS growth of 12% is achieved, this factor would provide for 100% weighting for the PSU payout with respect to this factor; if less than 7% EPS growth is achieved, this factor would provide for 0% weighting for the PSU payout with respect to this factor; if Company EPS growth of 17% or higher is achieved, it would provide for weighting of 200% of target for the PSU payout with respect to this factor. The terms of the PSU awards provide that in case of a change in control during the first year of the award, shares will be distributed assuming target performance was achieved subject to reduction to reflect the portion of the performance period following the change in control. In case of a change in control after the first year of the award, shares will be distributed assuming performance at the greater of target level or projected level at the time of the change in control subject to reduction to reflect the portion of the performance period following the change in control.

 

58  |  YUM! BRANDS, INC.- 2020 Proxy Statement


EXECUTIVE COMPENSATION 

 (3)

Amounts in this column reflect RSUs granted to Mr. Gibbs in connection with his promotion to Chief Operating Officer and, for Messrs. Turner and King,sign-on RSU awards they received upon joining the Company.

(4)

Amounts in this column reflect the number of SARs granted to executives during the Company’s 20182019 fiscal year. SARs allow the grantee to receive the number of shares of YUM common stock that is equal in value to the appreciation in YUM common stock with respect to the number of SARs granted from the date of grant to the date of exercise. For each executive, grants were made on February 12, 2018.11, 2019. These SAR grants become exercisable in equal installments on the first, second, third and fourth anniversaries of the grant date. In addition to herhis regular SAR grant ($625,004)750,013), Ms. SkeansMr. Lowings also received a CEO Award SAR grant ($1,000,006)1,000,017) which has a different vesting schedule. That grant becomes 100% vested on the fourth anniversary of the grant date.

  

The terms of each SAR grant provide that, in case of a change in control, if an executive is employed on the date of a change in control and is involuntarily terminated on or within two years following the change in control (other than by the Company for cause) then all outstanding awards become exercisable immediately.

  

Executives who have attained age 55 with 10 years of service who retire at least one year following the grant date will continue to vest following retirement through the fourth anniversary of the grant date. The SARs that vest in retirement must be exercised before the earlier of (i) the five year anniversary of the executive’s retirement or (ii) the expiration dates of the SARs (generally 10 years from the grant date). Unvested SARs of executives who die will immediately vest and may be exercised by the executive’s beneficiary before the earlier of (i) the five year anniversary of the executive’s death or (ii) the expiration dates of the SARs (generally 10 years from the grant date). If an executive’s employment is terminated due to gross misconduct, the entire award is forfeited. For other employment terminations, all vested or previously exercisable SARs as of the last day of employment must be exercised within 90 days following termination of employment.

 (4)(5)

The exercise price of the SARs granted in 20182019 equals the closing price of YUM common stock on their grant date.

 (5)(6)

Amounts in this column reflect the full grant date fair value of the PSU awards shown in column (g) and the SARs shown in column (j). The grant date fair value is the amount that the Company is expensing in its financial statements over the award’s vesting schedule. For eachThe fair values of PSU award,awards without market-based conditions are based on the closing price of our Common Stock on the date of grant. The fair value is calculated by multiplyingvalues of PSU awards with market-based conditions have been valued based on the per unit value of the award ($81.68) by the target number of units corresponding to the most probable outcome of performance conditions on the grant date.a Monte Carlo simulation. For SARs, fair value of $16.40$19.87 was calculated using the Black-Scholes method on the grant date. For additional information regarding valuation assumptions of SARs, see the discussion of stock awards and option awards contained at Note 15 to the Consolidated Financial Statements in Item 8 of YUM’s Form10-K for the fiscal year ended December 31, 2018.2019.

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  59

62     YUM! BRANDS, INC.-2019 Proxy Statement


 EXECUTIVE COMPENSATION   

   EXECUTIVE COMPENSATION

 

Outstanding Equity Awards atYear-End

The following table shows the number of shares covered by exercisable and unexercisable SARs, and unvested RSUs and PSUs held by the Company’s NEOs on December 31, 2018.2019.

 

    Option/SAR Awards(1)     Stock Awards          Option/SAR Awards(1)   Stock Awards         
Name Grant
Date
 

Number of

Securities

Underlying

Unexercised

Options/

SARs (#)

Exercisable

 

Number of

Securities

Underlying

Unexercised

Options/

SARs (#)

Unexercisable

 

Option/

SAR

Exercise

Price

($)

 

Option/

SAR

Expiration

Date

    

Number
of Shares
or Units
of Stock
That

Have Not

Vested
(#)(2)

 

Market

Value of

Shares or

Units of

Stock That

Have Not

Vested
($)(3)

 

Equity

incentive

plan

awards:

Number of

unearned

shares,
units

or other
rights

that
have not

vested(4)

 

Equity
incentive

plan
awards:

market or

payout
value of
unearned

shares,
units

or other
rights that
have not
vested

   

Grant

Date

 

Number of

Securities

Underlying

Unexercised

Options/

SARs (#)

Exercisable

   

Number of

Securities

Underlying

Unexercised

Options/

SARs (#)

Unexercisable

 

Option/

SAR

Exercise

Price

($)

   

Option/

SAR

Expiration

Date

   

Number

of Shares

or Units

of Stock

That

Have Not

Vested

(#)(2)

   

Market

Value of

Shares or

Units of

Stock That

Have Not

Vested

($)(3)

   

Equity

incentive

plan

awards:

Number of

unearned

shares,

units

or other

rights

that

have not

vested(4)

   

Equity

incentive

plan

awards:

market or

payout

value of

unearned

shares,

units

or other

rights that

have not

vested

 
(a) (b) (c) (d) (e) (f)    (g) (h) (i) (j)   (b) (c)   (d) (e)   (f)   (g)   (h)   (i)   (j) 

Creed

 2/5/2010 169,793     $23.48  2/5/2020         2/8/2012 81,670      $45.88    2/8/2022         
 2/4/2011 120,564     $35.10  2/4/2021      
 2/8/2012 81,670     $45.88  2/8/2022      
 2/6/2013 89,755     $44.81  2/6/2023      
 2/5/2014 77,025     $50.22  2/5/2024         2/6/2013 89,755      $44.81    2/6/2023         
 2/5/2014    67,864(i)   $50.22  2/5/2024         2/5/2014 77,025      $50.22    2/5/2024         
 2/6/2015 144,447  48,150(ii)   $52.64  2/6/2025         2/5/2014 67,864      $50.22    2/5/2024         
 2/5/2016 155,755  155,756(iii)   $49.66  2/5/2026         2/6/2015 192,597      $52.64    2/6/2025         
 2/10/2017 58,979  176,937(iv)   $68.00  2/10/2027         2/5/2016 233,633    77,878(i)  $49.66    2/5/2026         
 2/12/2018    271,342(v)   $78.07  2/12/2028         2/10/2017 117,958    117,958(ii)  $68.00    2/10/2027         
 2/5/2014**     67,972(i)   $21.30  2/5/2024         2/12/2018 67,835    203,507(iii)  $78.07    2/12/2028         
 2/6/2015**     48,165(ii)   $22.32  2/6/2025         2/11/2019      239,054(iv)  $93.26    2/11/2029         
 2/5/2016**     155,912(iii)   $21.06  2/5/2026         2/5/2016**       77,956(i)  $21.06    2/5/2026         
        

 

 

 

 

  

 

 

 

 

  

 

239,745

 

 

 

  

 

22,037,360

 

 

 

                   210,828    21,236,704 

Gibbs

 2/5/2009 8,343     $20.85  2/5/2019         5/20/2010 24,161      $28.22    5/20/2020         
 2/5/2010 31,128     $23.48  2/5/2020         2/4/2011 30,141      $35.10    2/4/2021         
 5/20/2010 24,161     $28.22  5/20/2020         2/8/2012 24,501      $45.88    2/8/2022         
 2/4/2011 30,141     $35.10  2/4/2021         2/6/2013 37,398      $44.81    2/6/2023         
 2/8/2012 24,501     $45.88  2/8/2022         2/6/2013 37,398      $44.81    2/6/2023         
 2/6/2013 37,398     $44.81  2/6/2023         2/5/2014 40,718      $50.22    2/5/2024         
 2/6/2013 37,398     $44.81  2/6/2023         2/5/2014 33,932      $50.22    2/5/2024         
 2/5/2014 40,718     $50.22  2/5/2024         2/6/2015 61,968      $52.64    2/6/2025         
 2/5/2014    33,932(i)   $50.22  2/5/2024         2/5/2016 58,408    19,470(i)  $49.66    2/5/2026         
 2/6/2015 46,476  15,492(ii)   $52.64  2/6/2025         5/20/2016 23,878    7,960(v)  $56.67    5/20/2026         
 2/5/2016 38,938  38,940(iii)   $49.66  2/5/2026         2/10/2017 38,732    38,733(ii)  $68.00    2/10/2027         
 5/20/2016 15,918  15,920(vi)   $56.67  5/20/2026         2/12/2018 20,960    62,882(iii)  $78.07    2/12/2028         
 2/10/2017 19,366  58,099(iv)   $68.00  2/10/2027         2/11/2019      111,978(iv)  $93.26    2/11/2029         
 2/12/2018    83,842(v)   $78.07  2/12/2028         2/5/2010**  8,072      $9.96    2/5/2020         
 2/5/2010**  31,143     $9.96  2/5/2020         5/20/2010**  24,174      $11.97    5/20/2020         
 5/20/2010**  24,174     $11.97  5/20/2020         2/4/2011**  30,140      $14.88    2/4/2021         
 2/4/2011**  30,140     $14.88  2/4/2021         2/8/2012**  24,531      $19.46    2/8/2022         
 2/8/2012**  24,531     $19.46  2/8/2022         2/6/2013**  37,408      $19.00    2/6/2023         
 2/6/2013**  37,408     $19.00  2/6/2023         2/6/2013**  37,408      $19.00    2/6/2023         
 2/6/2013**  37,408     $19.00  2/6/2023         2/5/2014**  40,783      $21.30    2/5/2024         
 2/5/2014**  40,783     $21.30  2/5/2024         2/5/2014**  33,986      $21.30    2/5/2024         
 2/5/2014**     33,986(i)   $21.30  2/5/2024         2/6/2015**  61,988      $22.32    2/6/2025         
 2/6/2015**  46,491  15,497(ii)   $22.32  2/6/2025         2/5/2016**  58,467    19,489(i)  $21.06    2/5/2026         
 2/5/2016**  38,978  38,978(iii)   $21.06  2/5/2026         5/20/2016**  23,903    7,968(v)  $24.03    5/20/2026         
 5/20/2016**  15,935  15,936(vi)   $24.03  5/20/2026                 54,475    5,487,307    81,386    5,794,695 
        

 

 

 

 

  

 

 

 

 

  

 

78,117

 

 

 

  

 

7,180,515

 

 

 

Eaton

 2/8/2012 73,503     $45.88  2/8/2022      
 2/6/2013 67,317     $44.81  2/6/2023      
 2/5/2014 64,132     $50.22  2/5/2024      
 2/6/2015 50,751  16,918(ii)   $52.64  2/6/2025      
 2/5/2016 38,938  38,940(iii)   $49.66  2/5/2026      
 2/10/2017 17,605  52,818(iv)   $68.00  2/10/2027      
 2/12/2018    60,976(v)   $78.07  2/12/2028      
 2/8/2012**  73,593     $19.46  2/8/2022      
 2/6/2013**  67,335     $19.00  2/6/2023      
 2/5/2014**  64,233     $21.30  2/5/2024      
 2/6/2015**  50,767  16,923(ii)   $22.32  2/6/2025      
 2/5/2016**  38,978  38,978(iii)   $  21.06  2/5/2026      
              

 

 

 

 

  

 

 

 

 

  

 

65,993

 

 

 

  

 

6,066,077

 

 

 

Turner

           12,701    1,279,390     

 

60  |  YUM! BRANDS, INC.- 2020 Proxy Statement

YUM! BRANDS, INC. -2019 Proxy Statement63


EXECUTIVE COMPENSATION 

 

 

    Option/SAR Awards(1)     Stock Awards          Option/SAR Awards(1)   Stock Awards         
Name Grant
Date
 

Number of

Securities

Underlying

Unexercised

Options/

SARs (#)

Exercisable

 

Number of

Securities

Underlying

Unexercised

Options/

SARs (#)

Unexercisable

 

Option/

SAR

Exercise

Price

($)

 

Option/

SAR

Expiration

Date

    

Number
of Shares
or Units
of Stock
That

Have Not

Vested
(#)(2)

 

Market

Value of

Shares or

Units of

Stock That

Have Not

Vested
($)(3)

 

Equity

incentive

plan

awards:

Number of

unearned

shares,
units

or other
rights

that
have not

vested(4)

 

Equity
incentive

plan
awards:

market or

payout
value of
unearned

shares,
units

or other
rights that
have not
vested

   

Grant

Date

 

Number of

Securities

Underlying

Unexercised

Options/

SARs (#)

Exercisable

   

Number of

Securities

Underlying

Unexercised

Options/

SARs (#)

Unexercisable

 

Option/

SAR

Exercise

Price

($)

   

Option/

SAR

Expiration

Date

   

Number

of Shares

or Units

of Stock

That

Have Not

Vested

(#)(2)

   

Market

Value of

Shares or

Units of

Stock That

Have Not

Vested

($)(3)

   

Equity

incentive

plan

awards:

Number of

unearned

shares,

units

or other

rights

that

have not

vested(4)

   

Equity

incentive

plan

awards:

market or

payout

value of

unearned

shares,

units

or other

rights that

have not

vested

 
(a) (b) (c) (d) (e) (f)    (g) (h) (i) (j)   (b) (c)   (d) (e)   (f)   (g)   (h)   (i)   (j) 

Lowings

   2/4/2011 25,754      $35.10    2/2/2021         
   2/4/2011 14,308      $35.10    2/2/2021         
   2/8/2012 20,935      $45.88    2/8/2022         
   2/6/2013 15,978      $44.81    2/6/2023         
   2/5/2014 19,329      $50.22    2/5/2024         
   2/5/2014 19,329      $50.22    2/5/2024         
   2/6/2015 19,264      $52.64    2/6/2025         
   2/6/2015 19,264      $52.64    2/6/2025         
   2/5/2016 25,716    8,572(i)  $49.66    2/5/2026         
   2/10/2017 15,442    15,442(ii)  $68.00    2/10/2027         
   2/12/2018 6,049    18,150(iii)  $78.07    2/12/2028         
   2/11/2019      37,746(iv)  $93.26    2/11/2029         
   2/11/2019      50,328(vi)  $93.26    2/11/2029         
               16,086    1,620,343 

King

           21,169    2,132,316     

Skeans

 2/5/2010 1,627     $23.48  2/5/2020         2/4/2011 3,366      $35.10    2/4/2021         
 2/5/2010 6,068     $23.48  2/5/2020         2/8/2012 4,533      $45.88    2/8/2022         
 2/4/2011 6,732     $35.10  2/4/2021         2/6/2013 5,647      $44.81    2/6/2023         
 2/8/2012 9,065     $45.88  2/8/2022         2/5/2014 5,769      $50.22    2/5/2024         
 2/6/2013 11,295     $44.81  2/6/2023         2/5/2014 6,786      $50.22    2/5/2024         
 2/5/2014 11,537     $50.22  2/5/2024         2/6/2015 8,455      $52.64    2/6/2025         
 2/5/2014 13,573     $50.22  2/5/2024         2/5/2016 14,589    9,726(i)  $49.66    2/5/2026         
 2/6/2015 12,681  4,228(ii)   $52.64  2/6/2025         2/5/2016      17,306(vii)  $49.66    2/5/2026         
 2/5/2016 19,452  19,452(iii)   $49.66  2/5/2026         2/10/2017 9,683    19,367(ii)  $68.00    2/10/2027         
 2/5/2016    17,306(vii)   $49.66  2/5/2026         2/12/2018 4,763    28,583(iii)  $78.07    2/12/2028         
 2/10/2017 9,683  29,050(iv)   $68.00  2/10/2027         2/12/2018      60,976(viii)  $78.07    2/12/2028         
 2/12/2018    38,110(v)   $78.07  2/12/2028         2/11/2019      50,328(iv)  $93.26    2/11/2029         
 2/12/2018    60,976(viii)   $78.07  2/12/2028         2/5/2016**       9,736(i)  $21.06    2/5/2026         
 2/5/2014**  2,889     $21.30  2/5/2024         2/5/2016**       17,323(vii)  $21.06    2/5/2026         
 2/5/2014**  13,595     $21.30  2/5/2024                          36,750    3,701,828 
 2/6/2015**  4,229  4,229(ii)   $22.32  2/6/2025      
 2/5/2016**  9,736  19,472(iii)   $21.06  2/5/2026      
 2/5/2016**     17,323((vii)   $21.06  2/5/2026      
        

 

 

 

 

  

 

 

 

 

  

 

39,546

 

 

 

  

 

3,635,068

 

 

 

Russell

 2/5/2010 12,876     $23.48  2/5/2020      
 2/4/2011 12,961     $35.10  2/4/2021      
 2/4/2011 10,047     $35.10  2/4/2021      
 2/8/2012 11,434     $45.88  2/8/2022      
 2/6/2013 11,220     $44.81  2/6/2023      
 2/5/2014 13,573     $50.22  2/5/2024      
 2/6/2015 10,145  3,382(ii)   $52.64  2/6/2025      
 2/6/2015    13,527(ix)   $52.64  2/6/2025      
 2/5/2016 8,598  8,599(iii)   $49.66  2/5/2026      
 2/5/2016    17,197(x)   $49.66  2/5/2026      
 2/10/2017 5,790  17,373(iv)   $68.00  2/10/2027      
 2/12/2018    18,149(v)   $78.07  2/12/2028      
 2/5/2010**  12,882     $9.96  2/5/2020      
 2/4/2011**  12,960     $14.88  2/4/2021      
 2/4/2011**  10,047     $14.88  2/4/2021      
 2/8/2012**  11,448     $19.46  2/8/2022      
 2/6/2013**  11,223     $19.00  2/6/2023      
 2/5/2014**  13,595     $21.30  2/5/2024      
 2/6/2015**  10,148  3,383(ii)   $22.32  2/6/2025      
 2/6/2015**     13,531(ix)   $22.32  2/6/2025      
 2/5/2016**  8,607  8,608(iii)   $21.06  2/5/2026      
 2/5/2016**     17,215(x)   $21.06  2/5/2026      
        

 

12,811

 

 

 

  

 

1,177,587

 

 

 

  

 

 

 

 

  

 

 

 

 

Kesselman

 2/5/2016    48,458(iii)   $49.66  2/5/2026      
 2/10/2017    33,012(iv)   $68.00  2/10/2027      
 2/12/2018    38,110(v)   $78.07  2/12/2028      
 2/5/2016**  48,505  48,506(iii)   $  21.06  2/5/2026      
       5,036 462,941 41,752  3,837,844 
 4,898**  164,216**  
*

YUM Awards

 ****

YUM China Awards

(1)

The actual vesting dates for unexercisable awards are as follows:

 (i)

Unexercisable award will vest on February 5, 2019.

(ii)

Remainder of unexercisable award will vest on February 6, 2019.5, 2020.

 (iii)(ii)

One-half of the unexercisable award will vest on each of February 5, 201910, 2020 and 2020.2021.

 (iv)(iii)

One-third of the unexercisable award will vest on each of February 10, 2019,12, 2020, 2021 and 2021.2022.

 (v)(iv)

One-fourth of the unexercisable award will vest on each of February 12, 2019,11, 2020, 2021, 2022 and 2022.2023.

(v)

Remainder of the unexercisable award will vest on May 20, 2020.

 (vi) 

One-half of the unexercisableUnexercisable award will vest on each of May 20, 2019 and 2020.February 11, 2023.

 (vii)

Unexercisable award will vest on February 5, 2020.

 (viii)

Unexercisable award will vest on February 12, 2022.

64     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

(ix)

Unexercisable award will vest on February 6, 2019.

(x)

Unexercisable award will vest on February 5, 2021.

(2)

For Mr. Russell,Messrs. Turner and King this amountcolumn represents deferrals of bonuses into the EID Program’s Matching Stock Fund. For Mr. Kesselman, this amount represents deferrals of bonuses into EID Program investments other than the Matching Stock Fund. For Mr. Russell the amount represents the deferral of his 2016 and 2017 bonuses and for Mr. Kesselman it represents a 2016sign-on bonus RSU award grants that vestsvestone-third each year over 3 years. For Mr. Gibbs, it represents an RSU grant he received in connection with his promotion to Chief Operating Officer that is subject to five-year cliff vesting.

(3)

The market value of the YUM awards are calculated by multiplying the number of shares covered by the award by $91.92,$100.73, the closing price of YUM stock on the NYSE on December 31, 2018. The market value of the Yum China awards are calculated by multiplying the number of shares covered by the award by $33.53, the closing price of Yum China stock on the NYSE on December 31, 2018.2019.

(4)

The awards reflected in this column are unvested performance-based PSU awards with three-year performance periods that are scheduled to vest on December 31, 20192020 and 20202021 if the performance targets are met. Also reflected in this column are the unvested performance-based Launch Grant PSU awards, which are scheduled to vest on December 31, 2019, if the performance targets are met. The Launch Grants will pay out at the close of the performance period (December 31, 2019) if specified General and Administrative Expense reductions are made byyear-end 2019. In accordance with SEC rules, the PSU awards are reported at their maximum payout value.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  61


 EXECUTIVE COMPENSATION 

Option Exercises and Stock Vested

The table below shows the number of shares of YUM and Yum China common stock acquired during 20182019 upon exercise of stock option and SAR awards and vesting of stock awards in the form of RSUs and PSUs, each including accumulated dividends and before payment of applicable withholding taxes and broker commissions.

 

   

Option/SAR Awards

 

       

Stock Awards

 

 

 Name

 

  

Number

of Shares

Acquired on

Exercise

(#)

 

   

Value

Realized on

Exercise

($)

 

       

Number

of Shares

Acquired on

Vesting

(#)

 

  

Value

realized on

Vesting

($)

 

 

 

 (a)

 

  

 

(b)

 

   

 

(c)

 

        

 

(d)

 

  

 

(e)

 

 

 Creed

  

 

547,080

 

  

 

24,895,096

 

    

 


96,849


(1) 


 
 

 

8,902,360

 

 Gibbs

  

 

57,565

 

  

 

3,499,064

 

    

 


28,380


(1) 


 
 

 

2,608,690

 

 Eaton

  

 

355,462

 

  

 

22,324,918

 

    

 


28,380


(1) 


 
 

 

2,608,690

 

 Skeans

  

 

636

 

  

 

55,961

 

    

 


20,454


(1)(2) 


 
 

 

1,829,621

 

 Russell

  

 

11,665

 

  

 

1,049,904

 

    

 


1,349


(2) 


 
 

 

107,650

 

 Kesselman

  

 

24,188

 

  

 

2,167,204

 

       

 


30,829


(1)(3) 


 
 

 

2,543,403

 

   Option/SAR Awards     Stock Awards 
 Name  

Number

of Shares

Acquired on

Exercise

(#)

   

Value

Realized on

Exercise

($)

     

Number

of Shares

Acquired on

Vesting

(#)

  

Value

realized on

Vesting

($)

 
 (a)  (b)   (c)      (d)  (e) 

 Creed

   297,123    24,138,536     112,424(1)   11,324,470 

 Gibbs

   48,246    3,820,122     38,496(1)   3,877,702 

 Turner

                

 Lowings

   22,992    2,363,037         

 King

                

 Skeans

   58,112    4,715,310      21,365(1)   2,152,096 
 (1)

For each of Messrs. Creed Gibbs, Eaton and KesselmanGibbs and Ms. Skeans, this amount includes PSUs that vested on December 31, 20182019 with respect to the 2016-20182017-2019 performance period and were paid out in 2019.2020. For each of Messrs. Creed Gibbs, Eaton and KesselmanGibbs and Ms. Skeans, this amount also includes the portion of the 2016 Launch Grant PSUs that vested on December 31, 2018.

(2)

For Messrs. Russell and Ms. Skeans, this amount includes the deferral of the 2015 cash incentive award, which was deferred into RSUs under the EID program in 2016 and vested in 2018.

(3)

For Mr. Kesselman, this amount includes asign-on RSU that vested in 2018.2019.

YUM! BRANDS, INC. -2019 Proxy Statement65


EXECUTIVE COMPENSATION   

Pension Benefits

The table below shows the present value of accumulated benefits payable to each of the NEOs, including the number of years of service credited to each NEO, under the YUM! Brands Retirement Plan (“Retirement Plan”), and the YUM! Brands Pension Equalization Plan (“PEP”) determined using interest rate and mortality rate assumptions consistent with those used in the Company’s financial statements.

 

Name  Plan Name   

Number of Years of

Credited Service

(#)

   

Present Value of

Accumulated Benefit

($)

   

Payments During
Last Fiscal Year

($)

   Plan Name   

Number of Years of

Credited Service

(#)

   

Present Value of

Accumulated Benefit

($)

   

Payments During

Last Fiscal Year

($)

 
(a)  (b)   (c)   (d)   (e)   (b)   (c)   (d)   (e) 

Creed(i)

  

 

Qualified Retirement Plan

 

  

 

2

 

  

 

193,610

 

  

 

 

   Qualified Retirement Plan    2    229,023     

   PEP             

  

 

PEP

 

  

 

 

  

 

 

  

 

 

Gibbs

  

 

Qualified Retirement Plan

 

  

 

30

 

  

 

1,220,964

 

  

 

 

   Qualified Retirement Plan    31    1,567,623     

  

 

PEP

 

  

 

30

 

  

 

7,076,064

 

  

 

 

Russell

  

 

Qualified Retirement Plan

 

  

 

20

 

  

 

568,314

 

  

 

 

   PEP    31    10,718,160     

Turner(ii)

                

                

Lowings(ii)

                

                

King(ii)

                
                

  

 

PEP

 

  

 

20

 

  

 

973,426

 

  

 

 

Skeans

  

 

Qualified Retirement Plan

 

  

 

18

 

  

 

446,922

 

  

 

 

   Qualified Retirement Plan    19    654,414   

  

 

PEP

 

  

 

18

 

  

 

1,450,049

 

  

Kesselman(ii)

  

 

 

  

 

 

  

 

 

  

 

 

Eaton(ii)

  

 

 

  

 

 

  

 

 

  

 

 

 

62  |  YUM! BRANDS, INC.- 2020 Proxy Statement


 EXECUTIVE COMPENSATION 

 Name  Plan
Name
   

Number of Years of

Credited Service

(#)

   

Present Value of

Accumulated Benefit

($)

   

Payments During

Last Fiscal Year

($)

 
 (a)  (b)   (c)   (d)   (e) 
   PEP    19    2,675,926   
(i)

Mr. Creed is not an active participant in the Retirement Plan but maintains a balance in the Retirement Plan for the two years (2002 and 2003) during which he was a participant in the plan. As discussed at page 51,48, Mr. Creed participates in the Third Country National plan, an unfunded, unsecured deferred account-based retirement plan.

(ii)

Messrs. EatonTurner and Kesselman are not accruing benefits under these plans because theyKing were hired after September 30, 2001, and are therefore ineligible for these benefits.the Company’s actuarial pension plans. Mr. Lowings worked outside of the United States prior to September 30, 2001, and is ineligible for the Company’s actuarial pension plans. As discussed at page 51,48, Mr. EatonLowings participates in the TCN and Mr. Kesselman participatedMessrs. Turner and King participate in LRP.

(1) YUM! Brands Retirement Plan

The Retirement Plan provides an integrated program of retirement benefits for salaried employees who were hired by the Company prior to October 1, 2001. The Retirement Plan replaces the same level ofpre-retirement pensionable earnings for all similarly situated participants. The Retirement Plan is a tax qualified plan, and it is designed to provide the maximum possible portion of this integrated benefit on a tax qualified and funded basis.

Benefit Formula

Benefits under the Retirement Plan are based on a participant’s final average earnings (subject to the limits under Internal Revenue Code Section 401(a)(17)) and service under the plan. Upon termination of employment, a participant’s monthly normal retirement benefit from the plan is equal to

 

A.

3% of Final Average Earnings times Projected Service up to 10 years of service, plus

B.

1% of Final Average Earnings times Projected Service in excess of 10 years of service, minus

 

C.

0.43% of Final Average Earnings up to Social Security covered compensation multiplied by Projected Service up to 35 years of service

the result of which is multiplied by a fraction, the numerator of which is actual service as of date of termination, and the denominator of which is the participant’s Projected Service.

Projected Service is the service that the participant would have earned if he had remained employed with the Company until his normal retirement age (generally age 65).

If a participant leaves employment after becoming eligible for early or normal retirement, benefits are calculated using the formula above except that actual service attained at the participant’s retirement date is used in place of Projected Service.

66     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

Final Average Earnings

A participant’s final average earnings is determined based on his highest five consecutive years of pensionable earnings. Pensionable earnings is the sum of the participant’s base pay and annual incentive compensation from the Company, including amounts under the Yum Leaders’ Bonus Program. In general, base pay includes salary, vacation pay, sick pay and short-term disability payments. Extraordinary bonuses and lump sum payments made in connection with a participant’s termination of employment are not included.

Vesting

A participant receives a year of vesting service for each year of employment with the Company. A participant is 0% vested until he has been credited with at least five

years of vesting service. Upon attaining five years of vesting service, a participant becomes 100% vested. All NEOs eligible for the Retirement Plan are 100% vested.

Normal Retirement Eligibility

A participant is eligible for normal retirement following the later of age 65 or 5 years of vesting service.

YUM! BRANDS, INC.- 2020 Proxy Statement  |  63


 EXECUTIVE COMPENSATION 

Early Retirement Eligibility and Reductions

A participant is eligible for early retirement upon reaching age 55 with 10 years of vesting service. A participant who has met the requirements for early retirement and who elects to begin receiving payments from the plan prior to age 62 will receive a reduction of 1/12 of 4% for each month benefits begin before age 62. Benefits are unreduced at age 62.

The table below shows when each of the NEOs becomes eligible for early retirement and the estimated lump sum value of the benefit each participant would receive from YUM plans (both qualified andnon-qualified) if he or she retired from the Company on December 31, 20182019 and received a lump sum payment.

 

Name 

Earliest Retirement

Date

  

Estimated Lump

Sum from a

Qualified Plan(1)

  

Estimated Lump

Sum from a Non-

Qualified Plan(2)

  

Total Estimated

Lump Sums

 

Greg Creed

 

 

January 1, 2019

 

 

$

206,406

 

 

 

—  

 

 

$

206,406

 

David W. Gibbs

 

 

January 1, 2019

 

 

$

1,466,770

 

 

$

8,577,230

 

 

$

10,044,000

 

 

Tracy L. Skeans

 

 

 

 

 

 

February 1, 2028

 

 

 

 

 

 

$

 

 

1,409,109

 

 

 

 

 

 

$

 

 

4,289,618

 

 

 

 

 

 

$

 

 

5,698,727

 

 

 

 

 

David E. Russell

 

 

 

 

 

 

September 1, 2024

 

 

 

 

 

 

$

 

 

1,137,849

 

 

 

 

 

 

$

 

 

2,133,953

 

 

 

 

 

 

$

 

 

3,501,802

 

 

 

 

Name  

Earliest Retirement

Date

   

Estimated Lump

Sum from a

Qualified Plan(1)

   

Estimated Lump

Sum from a Non-

Qualified Plan(2)

   

Total Estimated

Lump Sums

 

Greg Creed

   January 1, 2020   $229,825       $229,825 

David W. Gibbs

   January 1, 2020   $1,767,494   $12,154,773   $13,922,267 

Tracy L. Skeans

   February 1, 2028   $1,620,246   $6,194,817   $7,815,063 
 (1)

The Retirement Plan

 (2)

PEP

The estimated lump sum values in the table above are calculated assuming no increase in the participant’s Final Average Earnings. The lump sums are estimated using the mortality table and interest rate assumptions in the Retirement Plan for participants who would actually commence benefits on January 1, 2019.2020. Actual lump sums may be higher or lower depending on the mortality table and interest rate in effect at the time of distribution and the participant’s Final Average Earnings at his date of retirement.

Lump Sum Availability

Lump sum payments are available to participants who meet the requirements for early or normal retirement. Participants who leave the Company prior to meeting the requirements for Early or Normal Retirement must

take their benefits in the form of a monthly annuity and no lump sum is available. When a lump sum is paid from the plan, it is calculated based on actuarial assumptions for lump sums required by Internal Revenue Code Section 417(e)(3).

(2) PEP

The PEP is an unfunded,non-qualified plan that complements the Retirement Plan by providing benefits that federal tax law bars providing under the Retirement Plan. Benefits are generally determined and payable under the same terms and conditions as the Retirement Plan (except as noted below) without regard to federal tax limitations on amounts of includible compensation and maximum benefits. Benefits paid are reduced by the value of benefits

YUM! BRANDS, INC. -2019 Proxy Statement67


EXECUTIVE COMPENSATION   

payable under the Retirement Plan. Participants who earned at least $75,000 during calendar year 1989 are eligible to receive benefits calculated under the Retirement Plan’spre-1989 formula, if this calculation results in a larger benefit from the PEP. Mr. Gibbs qualifies for benefits under this formula. This formula is similar to the formula described above under the Retirement Plan except that part C of the formula is calculated as follows:

1-2/3% of an estimated primary Social Security amount multiplied by Projected Service up to 30 years

PEP retirement distributions are always paid in the form of a lump sum. In the case of a participant whose benefits are payable based on thepre-1989 formula, the lump sum value is calculated as the actuarial equivalent to the participant’s 50% Joint and Survivor Annuity with no reduction for survivor coverage. In all

other cases, lump sums are calculated as the actuarial equivalent of the participant’s life only annuity. Participants who terminate employment prior to meeting eligibility for Early or Normal Retirement must take their benefits from this plan in the form of a monthly annuity.

(3) Present Value of Accumulated Benefits

For all plans, the Present Value of Accumulated Benefits (determined as of December 31, 2018)2019) is calculated assuming that each participant is eligible to receive an unreduced benefit payable in the form of a single lump sum at age 62. This is consistent with the methodologies used in financial accounting calculations. In addition, the economic assumptions for the lump sum interest rate, post retirement mortality, and discount rate are also consistent with those used in financial accounting calculations at each measurement date.

64  |  YUM! BRANDS, INC.- 2020 Proxy Statement


EXECUTIVE COMPENSATION 

 

Nonqualified Deferred Compensation

Amounts reflected in the Nonqualified Deferred Compensation table below are provided for under the Company’s EID, LRP and TCN plans. These plans are unfunded, unsecured deferred, account-based compensation plans. For each calendar year, participants are permitted under the EID Program to defer up to 85% of their base pay and up to 100% of their annual incentive award.

EID Program

Deferred Investments under theEID Program. Amounts deferred under the EID Program may be invested in the following phantom investment alternatives (12 month investment returns, as of December 31, 2018,2019, are shown in parentheses, except for the YUM China Stock Fund, which was removed as an investment option as of October 31, 2018, and thus a 10 month investment return is shown)parentheses):

 

YUM! Stock Fund (14.60%(11.41%*)

 

YUM! Matching Stock Fund (14.60%(11.41%*)

 

S&P 500 Index Fund(-4.46% (31.41%)

Bond Market Index Fund(-0.04% (8.66%)

 

Stable Value Fund (2.20%(2.39%)

YUM China Stock Fund – 10 months(-9.16%*)

All of the phantom investment alternatives offered under the EID Program are designed to match the performance of actual investments; that is, they provide market rate returns and do not provide for preferential earnings. The S&P 500 index fund, bond market index fund and stable value fund are designed to track the investment return of like-named funds offered under the Company’s 401(k) Plan. The YUM! Stock Fund and YUM! Matching Stock Fund track the investment return of the Company’s common stock. Participants may transfer funds between the investment alternatives on a quarterly basis except (1) funds invested in the YUM! Stock Fund or YUM! Matching Stock Fund may not be transferred once invested in these funds and (2) a participant may only elect to invest into the YUM! Matching Stock Fund at the time the annual incentive deferral election is made. In the case of the Matching Stock Fund, participants

*

Assumes dividends are reinvested.

68     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

who defer their annual incentive into this fund acquire additional phantom shares (RSUs) equal to 33% of the RSUs received with respect to the deferral of their annual incentive into the YUM! Matching Stock Fund (the additional RSUs are referred to as “matching contributions”). The RSUs attributable to the matching contributions are allocated on the same day the RSUs attributable to the annual incentive are allocated, which is the same day we make our annual stock appreciation right grants. Eligible amounts attributable to the matching contribution under the YUM! Matching Stock Fund are included in column (c) below as contributions by the Company (and represent amounts actually credited to the NEO’s account during 2018)2019).

*Assumes dividends are reinvested.

Beginning with their 2009 annual incentive award, those who are eligible for PSU awards are no longer eligible to participate in the Matching Stock Fund. Following the separation of Yum China Holdings, Inc., in October of 2016, the Yum China Stock Fund was made available as an investment option under the EID Program, but only with respect to invested amounts that resulted from the conversion of YUM shares into Yum China shares at separation. Funds could be transferred out of this fund, but the fund did not allow for additional investment. The Yum China Stock Fund was removed as an investment option as of October 31, 2018.

RSUs attributable to annual incentive deferrals into the YUM! Matching Stock Fund and matching contributions vest on the second anniversary of the grant (or upon a change of control of the Company, if earlier) and are payable as shares of YUM common stock pursuant to the participant’s deferral election. Unvested RSUs held in a participant’s YUM! Matching Stock Fund account are forfeited if the participant voluntarily terminates employment with the Company within two years of the deferral date. If a participant terminates employment involuntarily, the portion of the account attributable to the matching contributions is forfeited and the participant will receive an amount equal to the amount of the original amount deferred. If a participant dies or becomes disabled during the restricted period, the participant fully vests in the RSUs. Dividend equivalents are accrued during the restricted period but are only paid if the RSUs vest. In the case of a participant who has attained age 55 with 10 years of service, or age 65 with five years of service, RSUs attributable to bonus deferrals into the YUM! Matching Stock Fund vest immediately and RSUs

attributable to the matching contribution vest on the second anniversary of the deferral date.

Distributions under EID Program. When participants elect to defer amounts into the EID Program, they also select when the amounts ultimately will be distributed to them. Distributions may either be made in a specific year –whether or not employment has then ended – or at a time that begins at or after the executive’s retirement, separation or termination of employment. Distributions can be made in a lump sum or quarterly or annual installments for up to 20 years. Initial deferrals are subject to a minimum two year deferral. In general, with respect to amounts deferred after 2005 or not fully vested as of January 1, 2005, participants may change their distribution schedule, provided the new elections satisfy the requirements of Section 409A of the Internal Revenue Code. In general, Section 409A requires that:

 

Distribution schedules cannot be accelerated (other than for a hardship)

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  65


 EXECUTIVE COMPENSATION 

To delay a previously scheduled distribution,

 

 

A participant must make an election at least one year before the distribution otherwise would be made, and

 

The new distribution cannot begin earlier than five years after it would have begun without the election tore-defer.

With respect to amounts deferred prior to 2005, to delay a distribution the new distribution cannot begin until two years after it would have begun without the election tore-defer.

Investments in the YUM! Stock Fund and YUM! Matching Stock Fund are only distributed in shares of Company stock.

LRP

LRP Account Returns. The LRP provides an annual earnings credit to each participant’s account based on the value of participant’s account at the end of each year. Under the LRP, Mr. Kesselman receivedMessrs. King and Turner will receive an annual earnings credit equal to 5%the Moody’s Aa Corporate Bond Yield Average for maturities 20 years and above (currently 3.13%) of histheir account balance, while he was employed with the Company.balances. The Company’s contribution (“Employer Credit”) for 20182019 was equal to 8%4% of salary plus target bonus for Mr. Kesselman.Messrs. Turner and King.

Distributions under LRP. Under the LRP, participants who became eligible to participate in the plan before January 1, 2019 and are age 55 or older are entitled to a lump sum distribution

YUM! BRANDS, INC. -2019 Proxy Statement69


EXECUTIVE COMPENSATION   

of their account balance in the quarter following their separation of employment. ParticipantsAlternatively, these participants may elect to be paid in 5 or10-year installments following the attainment of age 55. If these participants are under age 55 with a vested LRP benefit that, combined with any other deferred compensation benefits covered under Code Section 409A exceeds $15,000,$19,500, they will not receive a distribution until the calendar quarter that follows the participant’s 55th birthday. Participants who become eligible to participate in LRP after January 1, 2019 (including Messrs. Turner and King) will receive a lump sum distribution following separation from employment unless they elect to be paid in 5 or10-year installments after attaining age 54.

TCN

TCN Account Returns. The TCN provides an annual earnings credit to each participant’s account based on the value of each participant’s account at the end of

each year. Under the TCN, Messrs. Creed and EatonLowings receive an annual earnings credit equal to 5%. For Messrs. Creed and Eaton,Lowings, the Employer Credit for 20182019 was equal to 15% of their salaries plus target bonuses.

Distributions under TCN. Under the TCN, participants age 55 or older with a balance of $15,000$19,500 or more, are entitled to a lump sum distribution of their account balance in the quarter following their separation of employment. Participants under age 55 who separate employment with the Company will receive interest annually and their account balance will be distributed in the quarter following their 55th birthday.

 

Name  Plan
Name
   

Executive

Contributions

in Last FY

($)(1)

   

Registrant

Contributions

in Last FY

($)(2)

   

Aggregate

Earnings in

Last FY

($)(3)

 

Aggregate

Withdrawals/

Distributions

($)(4)

   

Aggregate

Balance at

Last FYE

($)(5)

   

Plan

Name

   

Executive

    Contributions

in Last FY

($)(1)

   

Registrant

    Contributions

in Last FY

($)(2)

   

Aggregate

    Earnings in

Last FY

($)(3)

   

Aggregate

    Withdrawals/

Distributions

($)(4)

   

Aggregate

    Balance at

Last FYE

($)(5)

 
(a)       (b)   (c)   (d) (e)   (f)        (b)   (c)   (d)   (e)   (f) 

Creed

  

 

EID

 

  

 

 

  

 

 

  

 

699,884

 

 

232,306

 

  

 

12,945,177

 

   EID            2,448,448    251,303    15,142,323 
   TCN        555,750    169,162    20,730    4,087,427 
  

 

TCN

 

  

 

 

  

 

515,625

 

  

 

137,469

 

 

19,233

 

  

 

3,383,245

 

   Total        555,750    2,617,610    272,033    19,229,750 
  

 

Total

 

  

 

 

  

 

515,625

 

  

 

837,353

 

 

251,539

 

  

 

16,328,422

 

Gibbs

  

 

EID

 

  

 

 

  

 

 

  

 

103,561

 

 

83,043

 

  

 

3,732,617

 

   EID            568,040    680,857    3,372,621 
  

 

Total

 

  

 

 

  

 

 

  

 

103,561

 

 

83,043

 

  

 

3,732,617

 

Eaton

  

 

EID

 

  

 

 

  

 

 

  

 

507,147

 

 

 

  

 

9,207,724

 

  

 

TCN

 

  

 

 

  

 

255,000

 

  

 

98,598

 

 

9,512

 

  

 

2,316,046

 

   Total            568,040    680,857    3,372,621 
  

 

Total

 

  

 

 

  

 

255,000

 

  

 

605,745

 

 

9,512

 

  

 

11,523,770

 

Skeans

  

 

EID

 

  

 

 

  

 

 

  

 

25,636

 

 

331,761

 

  

 

359,754

 

  

 

Total

 

  

 

 

  

 

 

  

 

25,636

 

 

331,761

 

  

 

359,754

 

Russell

  

 

EID

 

  

 

408,135

 

  

 

136,045

 

  

 

194,512

 

 

218,965

 

  

 

1,428,480

 

  

 

Total

 

  

 

408,135

 

  

 

136,045

 

  

 

194,512

 

 

218,965

 

  

 

1,428,480

 

Kesselman

  

 

EID

 

  

 

203,565

 

  

 

 

  

 

(26,890

 

 

 

  

 

675,763

 

Turner

   EID                     
  

 

LRP

 

  

 

 

  

 

89,540

 

  

 

8,498

 

 

 

  

 

268,007

 

  

 

Total

 

  

 

203,565

 

  

 

89,540

 

  

 

(18,392

 

 

 

  

 

943,770

 

   LRP        23,400            23,400 
   Total        23,400            23,400 

Lowings

   EID            23,906        238,874 
   TCN        199,500    24,143    7,442    699,068 
   Total        199,500    48,050    7,442    937,942 

66  |  YUM! BRANDS, INC.- 2020 Proxy Statement


EXECUTIVE COMPENSATION 

Name  

Plan

Name

   

Executive

    Contributions

in Last FY

($)(1)

   

Registrant

    Contributions

in Last FY

($)(2)

   

Aggregate

    Earnings in

Last FY

($)(3)

   

Aggregate

    Withdrawals/

Distributions

($)(4)

   

Aggregate

    Balance at

Last FYE

($)(5)

 
(a)       (b)   (c)   (d)   (e)   (f) 

King

   EID                     
   LRP        30,000            30,000 
   Total        30,000            30,000 

Skeans

   EID            57,050        416,804 
    Total            57,050        416,804 

 

 (1)

Amounts in column (b) reflect deferred amounts that were also reported as compensation in our Summary Compensation Table filed last year or, would have been reported as compensation in our Summary Compensation Table last year if the executive were a NEO, and deferrals of base salary into the EID Program.

 

 (2)

Amounts in column (c) reflect Company contributions for EID, LRP and/or TCN allocation. See footnote 56 of the Summary Compensation Table for more detail.

 

 (3)

Amounts in column (d) reflect earnings during the last fiscal year on deferred amounts. All earnings are based on the investment alternatives offered under the EID Program or the earnings credit provided under the LRP or the TCN described in the narrative above this table. The EID Program earnings are market based returns and, therefore, are not reported in the Summary Compensation Table. For Mr. Kesselman, of his earnings reflected in this column, $1,734 was deemed above market earnings accruing to his account under the LRP. For Messrs. Creed and Eaton,Lowings, of their earnings reflected in this column, $28,044$83,904 and $20,114,$11,975, respectively, were deemed above market earnings accruing to their accounts under the TCN. For above market earnings on nonqualified deferred compensation, see the “Change in Pension Value and Nonqualified Deferred Compensation Earnings” column of the Summary Compensation Table.

 

 (4)

All amounts shown in column (e) were distributed in accordance with the executive’s deferral election, except in the case of the following amounts distributed to pay payroll taxes due upon their account balance under the EID Program, LRP or TCN for 2018.2019.

 

 Creed

19,233 

 Gibbs    Creed

  20,730

 Eaton

9,512

 Skeans

15,484

 Russell

10,879

 Kesselman

70   

    Gibbs

    YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

    Turner

  

    Lowings

7,441

    King

    Skeans

 

 (5)

Amounts reflected in column (f) are theyear-end balances for each executive under the EID Program, TCN and the LRP. As required under SEC rules, below is the portion of theyear-end balance for each executive which has previously been reported as compensation to the executive in the Company’s Summary Compensation Table for 20182019 and prior years.

 

 Creed

6,072,875 

 Gibbs    Creed

  6,579,803

 Eaton    Gibbs

  823,855

 Skeans    Turner

  23,400

 Russell    Lowings

  1,026,425216,163

 Kesselman    King

  497,24630,000

    Skeans

  

YUM! BRANDS, INC.- 2020 Proxy Statement  |  67


 EXECUTIVE COMPENSATION 

Potential Payments Upon Termination or Change in Control

The information below describes and quantifies certain compensation that would become payable under existing plans and arrangements if the NEO’s employment had terminated on December 31, 2018,2019, given the NEO’s compensation and service levels as of such date and, if applicable, based on the Company’s closing stock price on that date. These benefits are in addition to benefits available generally to salaried employees, such as distributions under the Company’s 401(k) Plan, retiree medical benefits, disability benefits and accrued vacation pay.

Due to the number of factors that affect the nature and amount of any benefits provided upon the events discussed below, any actual amounts paid or distributed may be different. Factors that could affect these amounts include the timing during the year of any such event, the Company’s stock price and the executive’s age.

SAR Awards. If one or more NEOs terminated employment for any reason other than retirement, death, disability or following a change in control as of December 31, 2018,2019, they could exercise the SARs that were exercisable on that date as shown at the Outstanding Equity Awards atYear-End table on page 63,60, otherwise all SARs, pursuant to their terms, would have been forfeited and cancelled after that date. If the NEO had retired, died or become disabled as of December 31, 2018,2019, exercisable SARs would remain exercisable through the term of the award.award and unvested shares would continue to vest if the award was granted at least one year before retirement and vesting would be accelerated for all SARs granted in 2018 or 2019 in the event of death. Except in the case of a change in control or death, no SARs become exercisable on an accelerated basis. Benefits a NEO may receive on a change of control are discussed below.

Executive Income Deferral Program. As described in more detail beginning at page 68,65, the NEOs participate in the EID Program, which permits the deferral of salary and annual incentive compensation. The last column of the Nonqualified Deferred Compensation Table on page 7066 includes each NEO’s aggregate balance at December 31, 2018.2019. The NEOs are entitled to receive their vested amount under the EID Program in case of voluntary termination of employment. In the case of involuntary termination of employment, they are entitled to receive their vested benefit and the amount of the unvested benefit that corresponds to their deferral. In the case of death, disability or retirement after age 65, they or their beneficiaries are entitled to their entire account balance as shown in the last column of the Nonqualified Deferred Compensation table on page 70.66.

In the case of an involuntary termination of employment as of December 31, 2018,2019, each NEO would receive the following: Mr. Creed $12,945,177,$15,142,323, Mr. Gibbs $3,732,617,$3,372,621, Mr. Eaton $9,207,724,Turner $0, Mr. Lowings $238,874, Mr. King $0 and Ms. Skeans $359,754, and Mr. Russell $1,428,480.$416,804. As discussed at page 68,65, these amounts reflect base salary or bonuses previously deferred by the executive and appreciation on these deferred amounts (see page 6865 for discussion of investment alternatives available under the EID). Thus, these EID account balances represent deferred base salary or bonuses (earned in prior years) and appreciation of their accounts based primarily on the performance of the Company’s stock.

Leadership Retirement Plan. Under the LRP, participants who became eligible to participate in the plan before January 1, 2019 and are age 55 or older are entitled to a lump sum distribution of their account balance in the quarter following their terminationseparation of employment. ParticipantsAlternatively, these participants may elect to be paid in 5 or10-year installments following the attainment of age 55. If these participants are under age 55 with a vested LRP benefit that, combined with any other deferred compensation benefits covered under Code Section 409A exceeds $19,500, they will not receive a distribution until the calendar quarter that follows the participant’s 55th birthday. Participants who terminate with more than five years of servicebecome eligible to participate in LRP after January 1, 2019 (including Messrs. Turner and King) will receive their account balance at their 55th birthday.a lump sum distribution following separation from employment unless they elect to be paid in 5 or10-year installments after attaining age 54. In case of termination of employment as of December 31, 2019, Mr. Turner would have received $23,400 and Mr. King would have received $30,000.

YUM! BRANDS, INC. -2019 Proxy Statement71


EXECUTIVE COMPENSATION   

Third Country National Plan. Under the TCN, participants age 55 or older are entitled to a lump sum distribution of their account balance in the quarter following their termination of employment. Participants under age 55 who terminate will receive interest annually and their account balance will be distributed in the quarter following their 55th birthday. In case of termination of employment as of December 31, 2018,2019, Mr. Creed would have received $3,383,245$4,087,427 and Mr. EatonLowings would have received $2,316,046.$699,068.

Performance Share Unit Awards. If one or more NEOs terminated employment for any reason other than retirement or death or following a change in control and prior to achievement of the performance criteria and vesting period, then the award would be cancelled and forfeited. If the NEO had retired, or died as of December 31, 2018,2019, the PSU award would be paid out based on actual performance for the performance period, subject to a pro rata reduction reflecting the portion of the performance period not worked by the NEO. If any of these payouts had occurred on December 31, 2018,2019, Messrs. Creed, Gibbs, and EatonLowings and Ms. Skeans would have been entitled to $9,992,278, $3,345,817, $3,017,885,$6,630,288, $2,325,750, $ 274,396, and $1,779,827,$1,053,013, respectively, assuming target performance.

Pension Benefits. The Pension Benefits Table on page 6662 describes the general terms of each pension plan in which the NEOs participate, the years of credited service and the present value of the annuity payable to each NEO assuming

68  |  YUM! BRANDS, INC.- 2020 Proxy Statement


EXECUTIVE COMPENSATION 

termination of employment as of December 31, 2018.2019. The table on page 6764 provides the present value of the lump sum benefit payable to each NEO when they attain eligibility for Early Retirement (i.e., age 55 with 10 years of service) under the plans.

Life Insurance Benefits. For a description of the supplemental life insurance plans that provide coverage to the NEOs, see the All Other Compensation Table on page 60.57. If the NEOs had died on December 31, 2018,2019, the survivors of Messrs. Creed, Gibbs, Eaton,Turner, Lowings and King and Ms. Skeans and Mr. Russell would have received Company-paid life insurance of $3,000,000, $1,722,000, $1,650,000, $1,120,000$2,300,000, $1,170,000, $1,330,000, $900,000 and $660,000,$1,323,000, respectively, under this arrangement. Executives and all other salaried employees can purchase additional life insurance benefits up to a maximum combined company paid and additional life insurance of $3.5 million. This additional benefit is not paid or

subsidized by the Company and, therefore, is not shown here.

Change in Control. Change in control severance agreements are in effect between YUM and certain key executives (including Messrs. Creed, Gibbs, EatonTurner, Lowings and King and Ms. Skeans). These agreements are general obligations of YUM, and provide, generally, that if, within two years subsequent to a change in control of YUM, the employment of the executive is terminated (other than for cause, or for other limited reasons specified in the change in control severance agreements) or the executive terminates employment for Good Reason (defined in the change in control severance agreements to include a diminution of duties and responsibilities or benefits), the executive will be entitled to receive the following:

 

a proportionate annual incentive assuming achievement of target performance goals under the bonus plan or, if higher, assuming continued achievement of actual Company performance until date of termination,

 

a severance payment equal to two times the sum of the executive’s base salary and the target bonus or, if higher, the actual bonus for the year preceding the change in control of the Company, and

 

outplacement services for up to one year following termination.

In March 2013, the Company eliminated excise taxgross-ups and implemented a best netafter-tax method. See the Company’s CD&A on page 3935 for more detail.

The change in control severance agreements have a three-year term and are automatically renewable each January 1 for another three-year term. An executive whose employment is not terminated within two years of a change in control will not be entitled to receive any severance payments under the change in control severance agreements.

Generally, pursuant to the agreements, a change in control is deemed to occur:

 

(i)

if any person acquires 20% or more of the Company’s voting securities (other than securities acquired directly from the Company or its affiliates);

 

(ii)

if a majority of the directors as of the date of the agreement are replaced other than in specific circumstances; or

 

72     YUM! BRANDS, INC.-2019 Proxy Statement


   EXECUTIVE COMPENSATION

(iii)

upon the consummation of a merger of the Company or any subsidiary of the Company other than (a) a merger where the Company’s directors immediately before the change in control constitute a majority of the directors of the resulting organization, or (b) a merger effected to implement a recapitalization of the Company in which no person is or becomes the beneficial owner of securities of the Company representing 20% or more of the combined voting power of the Company’s then-outstanding securities.

In addition to the payments described above, upon a change in control:

 

All outstanding SARs held by the executive and not otherwise exercisable will fully and immediately vest following a change in control if the executive is employed on the date of the change in control of the Company and is involuntarily terminated (other than by the Company for cause) on or within two years following the change in control. See Company’s CD&A on page 3935 for more detail.

All RSUs under the Company’s EID Program or otherwise held by the executive will automatically vest.

 

Pursuant to the Company’s Performance Share Plan under the LTIP, all PSU awards awarded in the year in which the change in control occurs, will be paid out at target assuming a target level performance had been achieved for the entire performance period, subject to a pro rata reduction to reflect the portion of the performance period after the change in control. All PSUs awarded for performance periods that began before the year in which the change in control occurs will be paid out assuming performance achieved for the performance period was at the greater of target level performance or projected level of performance at the time of the change in control, subject to pro rata reduction to reflect the portion of the performance period after the change in control. In all cases, executives must be employed with the Company on the date of the change in control and involuntarily terminated upon or following the change in control and during the performance period. See Company’s CD&A on page 3935 for more detail.

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  69


If a change in control and each NEO’s involuntary termination had occurred as of December 31, 2018,2019, the following payments or other benefits would have been made or become available.

 

    

Creed

$

   

Gibbs

$

   

Eaton

$

   

Skeans

$

   

Russel(1)

$

 

  Severance Payment

  

 

10,128,986

 

  

 

5,634,054

 

  

 

5,673,200

 

  

 

3,502,650

 

  

 

 

  Annual Incentive

  

 

3,144,531

 

  

 

1,467,113

 

  

 

1,338,750

 

  

 

824,766

 

  

 

 

  Accelerated Vesting of SARs

  

 

22,609,379

 

  

 

8,008,032

 

  

 

5,093,830

 

  

 

4,292,927

 

  

 

2,932,869

 

  Accelerated Vesting of RSUs

  

 

 

  

 

 

  

 

 

  

 

 

  

 

1,199,286

 

  Acceleration of PSU

  Performance/Vesting

  

 

9,992,278

 

  

 

3,345,817

 

  

 

3,017,885

 

  

 

1,779,827

 

  

 

 

  Outplacement

  

 

25,000

 

  

 

25,000

 

  

 

25,000

 

  

 

25,000

 

  

 

 

  TOTAL

  

 

45,900,174

 

  

 

18,480,016

 

  

 

15,148,665

 

  

 

10,425,170

 

  

 

4,132,155

 

(1)

A severance payment and annual incentive is not listed for Mr. Russell because he does not have a change in control agreement with the Company, as he is not a direct report to the CEO.

In connection with his departure from the Company, Mr. Kesselman received payments from the Company totaling $442,768.

    

Creed

$

   

Gibbs

$

   

Turner

$

   

Lowings

$

   

King

$

   

Skeans

$

 

  Severance Payment

   8,889,064    4,934,226    2,340,000    3,236,342    3,600,000    3,079,532 

  Annual Incentive

   4,439,630    2,399,800    570,000    1,464,120    900,000    1,165,057 

  Accelerated Vesting of SARs

   16,336,111    5,590,465        2,012,380        5,149,003 

  Accelerated Vesting of RSUs

       5,487,307    1,279,390        2,132,316     

  Acceleration of PSU

  Performance/Vesting

   6,630,288    2,325,750        274,396        1,053,013 

  Outplacement

   25,000    25,000    25,000    25,000    25,000    25,000 

  TOTAL

   36,320,093          20,762,547          4,214,390          6,435,896          6,657,316          10,471,606 

CEO Pay Ratio

Each year Yum! Brands and our franchisees around the world create thousands of restaurant jobs, which are part-time, entry-level opportunities to grow careers at KFC, Pizza Hut and Taco Bell. Wherever we operate, our employee compensation practices comply with local regulations and are designed to attract and retain the best talent. We’re proud that 80% of our

Company-owned restaurant general managers located in the U.S. began as hourly employees and often earn competitive pay greater than the average American household income. Approximately 90% of our Company-owned restaurant employees are part-time. At least 60% have been employed by the Company for less than a year.

YUM! BRANDS, INC. -2019 Proxy Statement73


EXECUTIVE COMPENSATION   

As required by Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer Protection Act, and applicable SEC rules, we are providing the following information about the relationship of the annual total compensation of our employees and the annual total compensation of Mr. Creed, our Chief Executive Officer (our “CEO”).

The median employee that was to be used for purposes of calculating the ratio below was the same employee (the “2018 median employee”) that was identified as the median employee for purposes of the CEO pay ratio disclosure included in the proxy statement for our 2019 annual meeting of stockholders (the “2018 Pay Ratio Disclosure”) because, except as noted in the next sentence, there has been no change in our employee population or employee compensation arrangements since the 2018 median employee was identified that we believe would significantly impact our pay ratio disclosure. However, because the 2018 median employee was on a leave of absence for a portion of 2019, we believe the impact of that leave on the 2018 median employee’s total compensation for 2019 would result in a significant change to the pay ratio disclosure. Accordingly, and as permitted by SEC rules, we substituted another employee, whose total compensation was substantially similar to the 2018 median employee’s total compensation based on the compensation measure used to select the median employee for purposes of the 2018 Pay Ratio Disclosure, as the median employee for purposes of this disclosure.

To identify the 2018 median employee, we used the December 2018 base wages or base salary information for all employees who were employed by us on December 31, 2018, excluding our CEO. We included all full-time and part-time employees and annualized the employees’ base salary or base wages to reflect their compensation for 2018. We believe the use of base wages or base salary for all employees is a consistently applied compensation measure.

As of December 31, 2018, our global workforce used for determining the pay ratio was estimated to be 32,076 employees (16,480 in the U.S. and 15,596 internationally).

After calculating employee compensation, our median employee was identified as a part-time Taco Bell restaurant employee in the United States. After identifying the median employee, we calculated total

annual compensation in accordance with the requirements of the Summary Compensation Table.

For 2018,2019, the total compensation of our CEO, as reported in the Summary Compensation Table at page 59,56, was $14,007,038.$16,369,090. The total compensation of our median employee was estimated to be $11,865.$11,584. As a result, we estimate that our CEO to median employee pay ratio is 1181:1413:1.

70  |  YUM! BRANDS, INC.- 2020 Proxy Statement


This pay ratio is a reasonable estimate calculated in a manner consistent with SEC rules based on our payroll and employment records and the methodology described above. The SEC rules for identifying the median compensated employee and calculating the pay ratio based on that employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their compensation practices. As such, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies may have different employment and compensation practices and may utilize different methodologies, exclusions, estimates and assumptions in calculating their own pay ratios.

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  71


74   
 AUDIT COMMITTEE REPORT     YUM! BRANDS, INC.-2019 Proxy Statement


 

EQUITY COMPENSATION PLAN INFORMATION

The following table summarizes, as of December 31, 2018,2019, the equity compensation plans under which we may issue shares of stock to our directors, officers, current employees and former employees. Those plans include the Long Term Incentive Plan (the “LTIP”) and the Restaurant General Manager Stock Option Plan (“RGM Plan”).

 

  Plan Category 

Number of

Securities To

be Issued Upon

Exercise of

Outstanding

Options, Warrants

and Rights

  

Weighted-

Average

Exercise Price

of Outstanding

Options,

Warrants and

Rights

  

Number of Securities

Remaining Available for

Future Issuance Under

Equity Compensation

Plans (Excluding

Securities Reflected in

Column (a))

 
   (a)  (b)  (c) 

 

  Equity compensation plans approved by security holders

 

 

 

 

 

 

9,748,812

 

 

(1) 

 

 
 

 

 

 

 

51.88

 

 

(2) 

 

 
 

 

 

 

 

28,326,263

 

 

(3) 

 

 

 

  Equity compensation plans not approved by security holders

 

 

 

 

 

 

170,937

 

 

(4) 

 

 
 

 

 

 

 

50.33

 

 

(2) 

 

 
 

 

 

 

 

 

 

 

 

 

  TOTAL

 

 

 

 

 

 

9,919,749

 

 

(1) 

 

 
 

 

 

 

 

51.84

 

 

(2) 

 

 
 

 

 

 

 

28,326,263

 

 

(3) 

 

 
  Plan Category

Number of

Securities To

be Issued Upon

Exercise of

Outstanding

Options, Warrants

and Rights

Weighted-

Average

Exercise Price

        of Outstanding

Options,

Warrants and

Rights

Number of Securities

        Remaining Available for

Future Issuance Under

Equity Compensation

Plans (Excluding

Securities Reflected in

Column (a))

(a)(b)(c)

Equity compensation plans approved by security holders

8,591,475(1)60.93(2)26,359,008(3)

Equity compensation plans not approved by security holders

127,913(4)51.39(2)

TOTAL

8,719,388(1)60.76(2)26,359,008(3)

 

(1)

Includes 2,515,6162,473,691 shares issuable in respect of RSUs, performance units and deferred units.

 

 (2)

Weighted average exercise price of outstanding Options and SARs only.

 

 (3)

Includes 14,163,13113,179,504 shares available for issuance of awards of stock units, restricted stock, restricted stock units and performance share unit awards under the LTIP Plan.

 

(4)

Awards are made under the RGM Plan.

What are the key features of the LTIP?

 

The LTIP provides for the issuance of up to 92,600,000 shares of stock asnon-qualified stock options, incentive stock options, SARs, restricted stock, restricted stock units, performance shares or performance units. Only our employees and directors are eligible to receive awards under the LTIP. The purpose of the LTIP is to motivate participants to achieve long range goals, attract and retain eligible employees, provide incentives competitive with other similar companies and align the interest of employees and directors with those of our shareholders. The LTIP is administered by the Management Planning and Development Committee of the Board of Directors (the

“Committee” “Committee”). The exercise price of a stock option grant or SAR under the LTIP may not be less than the average market price of our stock on the date of grant for years prior to 2008 or the closing price of our stock on the date of the grant, beginning in 2008, and no options or SARs may have a term of more than ten years. The options and SARs that are currently outstanding under the LTIP generally vest over a one to four year period and expire ten years from the date of the grant. Our shareholders approved the LTIP in 1999, and the plan as amended in 2003, 2008 and 2016. The performance measures of the LTIP werere-approved by our shareholders in 2013 and in 2016.

What are the key features of the RGM Plan?

 

Effective May 20, 2016, we canceled the remaining shares available for issuance under the RGM Plan, except for the approximately 220,000 shares necessary to satisfy then outstanding awards. No future awards will be made under the RGM Plan. The RGM Plan has provided for the issuance shares of

common stock at a price equal to or greater than the closing price of our stock on the date of grant. The RGM Plan allowed us to awardnon-qualified stock options, SARs, restricted stock and RSUs. Employees, other than executive officers, have been eligible to receive awards under the RGM Plan. The purpose of

YUM! BRANDS, INC. -2019 Proxy Statement75


EQUITY COMPENSATION PLAN INFORMATION   

the RGM Plan was (i) to give restaurant general managers (“RGMs”) the opportunity to become owners of stock, (ii) to align the interests of RGMs with those of YUM’s other shareholders, (iii) to emphasize that the RGM is YUM’s #1 leader, and (iv) to reward the performance of RGMs. In addition, the Plan provides incentives to Area Coaches, Franchise Business Leaders and other supervisory field operation positions that support RGMs and have profit and loss responsibilities within a defined region or area. While all

non-executive officer employees have been eligible to receive awards under the RGM plan, all awards granted have been to RGMs or their direct supervisors in the field. Grants to RGMs generally have four year vesting and expire after ten years. The RGM Plan is administered by the Committee, and the Committee has delegated its responsibilities to the Chief People Officer of the Company. The Board of Directors approved the RGM Plan on January 20, 1998.

 

72  |  YUM! BRANDS, INC.- 2020 Proxy Statement

76     YUM! BRANDS, INC.-2019 Proxy Statement


AUDIT COMMITTEE REPORT

Who serves on the Audit Committee of the Board of Directors?

 

The members of the Audit Committee are Paget L. Alves, Tanya L. Domier, Thomas C. Nelson, P. Justin Skala, Elane B. Stock and Thomas C.Annie Young-Scrivner. Mr. Nelson Chair.serves as chair of the Committee.

The Board of Directors has determined that all of the members of the Audit Committee are independent within the meaning of applicable SEC regulations and the listing standards of the NYSE and that Mr. Nelson, the chair of the Committee, is qualified as an audit

committee financial expert within the meaning of SEC regulations. The Board has also determined that Mr. Nelson has accounting and related financial management expertise within the meaning of the listing standards of the NYSE and that each member of the Committee is financially literate within the meaning of the NYSE listing standards.

What document governs the activities of the Audit Committee?

 

The Audit Committee operates under a written charter adopted by the Board of Directors. The Committee’s responsibilities are set forth in this charter, which was amended and restated effective November 22, 2013. The charter is reviewed by management at least

annually, and any recommended changes are presented to the Audit Committee for review and approval. The charter is available on our Web site at www.investors.yum.com/corporate-governance/committee-composition-and-charters.

http://investors.yum.com/committee-composition-and-charters.

What are the responsibilities of the Audit Committee?

 

The Audit Committee assists the Board in fulfilling its responsibilities for general oversight of the integrity of the Company’s financial statements, the adequacy of the Company’s system of internal controls and procedures and disclosure controls and procedures, the Company’s risk management, the Company’s compliance with legal and regulatory requirements, the independent auditors’ qualifications and independence and the performance of the Company’s internal audit function and independent auditors. The Committee has the authority to obtain advice and assistance from outside legal, accounting or other advisors as the Committee deems necessary to carry out its duties and receive appropriate funding, as determined by the Committee, from the Company for such advice and assistance.

The Committee has sole authority over the selection of the Company’s independent auditors and manages the Company’s relationship with its independent auditors (who report directly to the Committee). KPMG LLP has served as the Company’s independent auditors since 1997. Each year, the Committee evaluates the performance, qualifications and independence of the independent auditors. The Committee is also involved

in the selection of the lead audit partner. In evaluating the Company’s independent auditors, the Committee considers the quality of the services provided, as well as the independent auditors’ and lead partner’s capabilities and technical expertise and knowledge of the Company’s operations and industry.

The Committee met 87 times during 2018.2019. The Committee schedules its meetings with a view to ensuring that it devotes appropriate attention to all of its tasks. The Committee’s meetings generally include private sessions with the Company’s independent auditors and with the Company’s internal auditors, in each case without the presence of the Company’s management, as well as executive sessions consisting of only Committee members. In addition to the scheduled meetings, senior management confers with the Committee or its Chair from time to time, as senior management deems advisable or appropriate, in connection with issues or concerns that arise throughout the year.

Management is responsible for the Company’s financial reporting process, including its system of internal control over financial reporting, and for the preparation of

YUM! BRANDS, INC. -2019 Proxy Statement77


AUDIT COMMITTEE REPORT   

consolidated financial statements in accordance with accounting principles generally accepted in the U.S. The Company’s independent auditors are responsible for auditing those financial statements in accordance with professional standards and expressing an opinion as to their material conformity with U.S. generally accepted accounting principles and for auditing the effectiveness of the Company’s internal control over financial reporting. The Committee’s responsibility is to monitor and review the Company’s financial reporting process and discuss management’s report on the Company’s internal control over financial reporting. It is not the Committee’s duty or responsibility to conduct audits or

accounting reviews or procedures. The Committee has relied, without independent verification, on management’s representations that the financial statements have been prepared with integrity and objectivity and in conformity with accounting principles generally accepted in the U.S. and that the Company’s internal control over

YUM! BRANDS, INC.- 2020 Proxy Statement  |  73


financial reporting is effective. The Committee has also relied, without independent verification, on the opinion of the independent auditors included in their report regarding the Company’s financial statements and effectiveness of internal control over financial reporting.

What matters have members of the Audit Committee discussed with management and the independent auditors?

 

As part of its oversight of the Company’s financial statements, the Committee reviews and discusses with both management and the Company’s independent auditors all annual and quarterly financial statements prior to their issuance. With respect to each 20182019 fiscal reporting period, management advised the Committee that each set of financial statements reviewed had been prepared in accordance with accounting principles generally accepted in the U.S., and reviewed significant accounting and disclosure issues with the Committee. These reviews included discussions with the independent auditors of matters required to be discussed pursuant to Public Company Accounting Oversight Board (“PCAOB”) Auditing Standard No. 1301 (Communication(Communication with Audit Committees)Committees), including the quality (not merely the acceptability) of the Company’s accounting principles, the reasonableness of significant judgments, the clarity of disclosures in the financial statements and disclosures related to critical accounting practices. The Committee has also discussed with KPMG LLP matters relating to its independence, including a review of audit andnon-audit fees and the written disclosures and letter received from KPMG LLP required by applicable

requirements of the PCAOB regarding KPMG LLP’s communications with the Committee concerning independence. The Committee also considered whethernon-audit services provided by the independent auditors are compatible with the independent auditors’ independence. The Committee also received regular updates, and written summaries as required by the PCAOB rules (for tax and other services), on the amount of fees and scope of audit, audit-related, tax and other services provided.

In addition, the Committee reviewed key initiatives and programs aimed at strengthening the effectiveness of the Company’s internal and disclosure control structure. As part of this process, the Committee continued to monitor the scope and adequacy of the Company’s internal auditing program, reviewing staffing levels and steps taken to implement recommended improvements in internal procedures and controls. The Committee also reviews and discusses legal and compliance matters with management, and, as necessary or advisable, the Company’s independent auditors.

Has the Audit Committee made a recommendation regarding the audited financial statements for fiscal 2018?2019?

 

Based on the Committee’s discussions with management and the independent auditors and the Committee’s review of the representations of management and the report of the independent auditors to the Board of Directors and shareholders, and subject to the limitations on the Committee’s role

and responsibilities referred to above and in the Audit Committee Charter, the Committee recommended to the Board of Directors that it include the audited consolidated financial statements in the Company’s Annual Report on FormForm 10-K for the fiscal year ended December 31, 20182019 for filing with the SEC.

78     YUM! BRANDS, INC.-2019 Proxy Statement


   AUDIT COMMITTEE REPORT

Who prepared this report?

 

This report has been furnished by the members of the Audit Committee:

Thomas C. Nelson,Chair Chairperson

Paget L. Alves

Tanya L. Domier

P. Justin Skala

Elane B. Stock

Annie Young-Scrivner

 

YUM! BRANDS, INC. -2019 Proxy Statement79

74  |  YUM! BRANDS, INC.- 2020 Proxy Statement


ADDITIONAL INFORMATION

Who pays the expenses incurred in connection with the solicitation of proxies?

 

Expenses in connection with the solicitation of proxies will be paid by us. Proxies are being solicited principally by mail, by telephone and through the Internet. In addition, our directors, officers and regular employees, without additional compensation, may solicit proxies

personally, bye-mail, telephone, fax or special letter. We will reimburse brokerage firms and others for their expenses in forwarding proxy materials to the beneficial owners of our shares.

How may I elect to receive shareholder materials electronically and discontinue my receipt of paper copies?

 

YUM shareholders with shares registered directly in their name who received shareholder materials in the mail may elect to receive future annual reports and proxy statements from us and to vote their shares through the Internet instead of receiving copies through the mail. We are offering this service to provide shareholders with added convenience, to reduce our environmental impact and to reduce Annual Report printing and mailing costs.

To take advantage of this option, shareholders must subscribe to one of the various commercial services that offer access to the Internet. Costs normally associated with electronic access, such as usage and telephone charges, will be borne by the shareholder.

To elect this option, go towww.computershare.com, click on Shareholder Account Access, log in and locate

the option to receive Company mailing viae-mail. Shareholders who elect this option will be notified by mail how to access the proxy materials and how to vote their shares on the Internet or by phone.

If you consent to receive future proxy materials electronically, your consent will remain in effect unless it is withdrawn by writing our Transfer Agent, Computershare, Inc., 462 South 4th Street, Suite 1600, Louisville, Kentucky 40202 or by logging onto our Transfer Agent’s website atwww.computershare.com and following the applicable instructions. Also, while this consent is in effect, if you decide you would like to receive a hard copy of the proxy materials, you may call, write ore-mail Computershare, Inc.

I share an address with another shareholder and we received only one paper copy of the proxy materials. How may I obtain an additional copy of the proxy materials?

 

The Company has adopted a procedure called “householding” which has been approved by the SEC. The Company and some brokers household proxy materials, delivering a single Notice and, if applicable, this proxy statement and Annual Report, to multiple shareholders sharing an address unless contrary instructions have been received from the affected shareholders or they participate in electronic delivery of proxy materials. Shareholders who participate in householding will continue to access and receive separate proxy cards. This process will help reduce our printing and postage fees, as well as save natural

resources. If at any time you no longer wish to participate in householding and would prefer to receive a separate proxy statement, or if you are receiving multiple copies of the proxy statement and wish to receive only one, please notify your broker if your shares are held in a brokerage account or us if you hold registered shares. You can notify us by sending a written request to YUM! Brands, Inc., Investor Relations, 1441 Gardiner Lane, Louisville, KY 40213 or by calling Investor Relations at1 (888)298-6986 or by sending ane-mail toyum.investor@yum.com.

 

YUM! BRANDS, INC.- 2020 Proxy Statement  |  75

80     YUM! BRANDS, INC.-2019 Proxy Statement


 ADDITIONAL INFORMATION   

   ADDITIONAL INFORMATION

 

May I propose actions for consideration at next year’s Annual Meeting of Shareholders or nominate individuals to serve as directors?

 

Under the rules of the SEC, if a shareholder wants us to include a proposal in our proxy statement and proxy card for presentation at our 20202021 Annual Meeting of Shareholders, the proposal must be received by us at our principal executive offices at YUM! Brands, Inc., 1441 Gardiner Lane, Louisville, Kentucky 40213 by December 7, 2019.4, 2020. The proposal should be sent to the attention of the Corporate Secretary.

Under our bylaws, certain procedures are provided that a shareholder must follow to nominate persons for election as directors or to introduce an item of business at an Annual Meeting of Shareholders that is not included in our proxy statement. These procedures provide that nominations for director nominees and/or an item of business to be introduced at an Annual Meeting of Shareholders must be submitted in writing to our Corporate Secretary at our principal executive offices and you must include information set forth in our bylaws. We must receive the notice of your intention to introduce a nomination or to propose an item of business at our 20202021 Annual Meeting no later than the date specified in our bylaws. If the 20202021 Annual Meeting is not held within 30 days before or after the anniversary of the date of this year’s Annual Meeting, then the nomination or item of business must be received by the tenth day following the earlier of the date of mailing of the notice of the meeting or the public disclosure of the date of the meeting. Assuming that our 20202021 Annual Meeting is held within 30 days of the anniversary of this Annual Meeting, we must receive notice of your intention to introduce a nomination or other item of business at that meeting by February 16, 2020.13, 2021.

In addition, our bylaws provide for proxy access for director nominations by shareholders (as described at page 18). A shareholder, or group of up to 20 shareholders, owning continuously for at least three years shares of YUM common stock representing an aggregate of at least 3% of our outstanding shares, may nominate, and include in YUM’s proxy materials, director nominees constituting up to 20% of YUM’s Board, provided that the shareholder(s) and nominee(s) satisfy the requirements in YUM’s bylaws. Notice of proxy access director nominees must be received no earlier than November 7, 2019,4, 2020, and no later than December 7, 2019.4, 2020.

The Board is not aware of any matters that are expected to come before the 20192020 Annual Meeting other than those referred to in this proxy statement. If any other matter should come before the Annual Meeting, the individuals named on the form of proxy intend to vote the proxies in accordance with their best judgment.

The chairman of the Annual Meeting may refuse to allow the transaction of any business, or to acknowledge the nomination of any person, not made in compliance with the foregoing procedures.

Bylaw Provisions. You may contact YUM’s Corporate Secretary at the address mentioned above for a copy of the relevant bylaw provisions regarding the requirements for making shareholder proposals and nominating director candidates.

 

76  |  YUM! BRANDS, INC.- 2020 Proxy Statement

YUM! BRANDS, INC. -2019 Proxy Statement81


APPENDIX A:

Reconciliation of Adjusted Operating Profit Growth

The Company usesnon-GAAP Adjusted Operating Profit Growth as a key performance measure of results of operations for the purpose of evaluating performance against targets set under our YUM Leaders’ Bonus Program. Adjusted Operating Profit Growth is the calculated growth rate from our prior year’snon-GAAP Adjusted Base Operating Profit to the current fiscal year’snon-GAAP Adjusted Base Operating Profit. Adjusted Operating Profit Growth includes adjustments to our GAAP Operating Profit that we believe are necessary to ensure that growth rates for bonus purposes are indicative of underlying business performance. General and administrative expense reductions expected to be realized in 2018 related to YUM’s Strategic Transformation Initiatives were incorporated into our targets for KFC and YUM Adjusted Operating Profit Growth during the target-setting process and are thus not included in the reconciliation below.

Reconciliation of GAAP Operating Profit to Adjusted Base Operating Profit

    

KFC

 

  

YUM

 

 

2017 GAAP Operating Profit

 

 

  $

 

981

 

 

 

 $

 

2,761

 

 

 

Special Items (Income) Expense — Operating Profit(a)

 

 

    

 

(1,001

 

 

Impact of Pizza Hut U.S. Transformation Agreement(d)

 

 

    

 

 

25

 

 

 

 

 

Impact of Refranchising(e)

 

 

   

 

 

(75

 

 

 

 

  

 

 

(122

 

 

 

 

Other

 

 

   

 

 

1

 

 

 

 

 

  

 

 

19

 

 

 

 

 

2017 Adjusted Base Operating Profit

 

 

  $

 

 

907

 

 

 

 

 

 $

 

 

1,682

 

 

 

 

 

2018 GAAP Operating Profit

 

 

  $

 

 

 959

 

 

 

 

 

 $

 

 

2,296

 

 

 

 

 

Special Items (Income) Expense — Operating Profit(a)

 

 

    

 

 

(530

 

 

 

 

Impact of Revenue Recognition Standard(c)

 

 

   

 

 

36

 

 

 

 

 

  

 

 

41

 

 

 

 

 

Impact of Pizza Hut U.S. Transformation Agreement(d)

 

 

    

 

 

13

 

 

 

 

 

Impact of Refranchising(e)

 

 

   

 

 

20

 

 

 

 

 

  

 

 

42

 

 

 

 

 

Other

 

 

   

 

 

8

 

 

 

 

 

  

 

 

13

 

 

 

 

 

Foreign Currency Impact on Reported Operating Profit(b)

 

 

       

 

(1

 

 

2018 Adjusted Base Operating Profit

 

 

  $1,023  $1,874 

Adjusted Operating Profit Growth

 

 

   

 

12.8

 

 

  

 

11.4

 

 

a)

In addition to the results provided in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”), the Company providesnon-GAAP measurements which present operating results on a basis excluding Special Items. The Company uses earnings excluding Special Items as a key performance measure of results of operations for the purpose of evaluating performance internally. Thisnon-GAAP measurement is not intended to replace the presentation of our financial results in accordance with GAAP. Rather, the Company believes that the presentation of earnings excluding Special Items provides additional information to investors to facilitate the comparison of past and present results, excluding items that the Company does not believe are indicative of our ongoing operations due to their size and/or nature. Special Items are not allocated to our Divisions and, thus, are not necessary to include as an adjustment when determining Adjusted Operating Profit Growth for the KFC Division. Refer to page 29 of YUM’s Form10-K for further details related to these Special Items.

b)

The Company excludes the impact of foreign currency translation from the calculation of Adjusted Operating Profit Growth. The foreign currency impact is determined by translating current year results at prior year average exchange rates. We believe the elimination of the foreign currency impact provides betteryear-to-year comparability without the distortion of foreign currency fluctuations.

c)

The Financial Accounting Standards Board (“FASB”) has issued standards to provide principles within a single framework for revenue recognition of transactions involving contracts with customers across all industries (“Topic 606”). As a result, the Company has changed its accounting policy for revenue recognition as detailed in Note 2 of Item 8 in YUM’s Form10-K. We adopted Topic 606 on January 1, 2018, using the modified retrospective method. Therefore, the GAAP Operating Profit for fiscal 2017 has not been adjusted and continues to be reported under our accounting polices related to revenue recognition prior to the adoption of Topic 606. The Company has added back to 2018 GAAP Operating Profit the negative impact resulting from the adoption of Topic 606.

A-1     YUM! BRANDS, INC.-2019 Proxy Statement


LOGO

   APPENDIX A

d)

In May 2017, we reached an agreement with Pizza Hut U.S. franchisees that will improve brand marketing alignment, accelerate enhancements in operations and technology and includes a permanent commitment to incremental advertising and digital and technology contributions by franchisees. In connection with this agreement, we incurred $13 million of incremental system advertising expense in 2018 and $25 million of incremental system advertising expense in 2017. These amounts were added back to GAAP Operating Profit when determining Adjusted Base Operating Profit.

e)

We have refranchised a significant number of Company-owned restaurants since the announcement of YUM’s Strategic Transformation Initiatives in October 2016. The impact on GAAP Operating Profit due to refranchising includes the loss of restaurant profit, which reflects the decrease in Company sales, and the increase in Franchise and property revenues from restaurants that have been refranchised. We have removed from 2017 GAAP Operating Profit the net impact of stores refranchised in 2017 so as to present 2017 Adjusted Base Operating Profit as if those stores were franchised for all of 2017 (as they were in 2018). We have added back to 2018 GAAP Operating Profit the net impact of stores refranchised in 2018 so as to present 2018 Adjusted Based Operating Profit as if those stores were Company-owned for all of 2018 (as they were in 2017).

YUM! BRANDS, INC. -2019 Proxy StatementA-2


LOGO

YUM! BRANDS, INC.

1441 GARDINER LANE

LOUISVILLE, KY 40213

ADMISSION TICKET

Your Vote is important. Please vote immediately.

VOTE BY INTERNET Before The Meeting - Go to www.proxyvote.com

Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M.p.m. Eastern Daylight Time the day before thecut-off date YUM! BRANDS, INC. or meeting date. Have your proxy card in hand when you access the websiteweb site and follow the instructions to obtain your records and to create an electronic 1441 GARDINER LANE voting instruction form.

ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS

If you would like LOUISVILLE, KY 40213 During The Meeting—Go to reducewww.virtualshareholdermeeting.com/YUM2020 You may attend the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronicallymeeting via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and when prompted, indicatevote during the meeting. Have the information that you agree to receive or access proxy materials electronicallyis printed in future years.

the box marked by the arrow available and follow the instructions. VOTE BY PHONE -PHONE—1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M.p.m. Eastern Daylight Time the day before thecut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, Yum! Brands, Inc., c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

If you are voting by Internet or telephone,

please DO NOT mail your proxy card.

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:

E72135-P19158 D08011-P33901 KEEP THIS PORTION FOR YOUR RECORDS THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. DETACH AND RETURN THIS PORTION ONLY YUM! BRANDS, INC. The Board of Directors recommends a vote FOR items 1, 2 and 3, and AGAINST item 4. 1. Election of Directors. Nominees: For Against Abstain 1a. Paget L. Alves ! ! ! For Against Abstain 1b. Keith Barr ! ! ! 2. Ratification of Independent Auditors. ! ! ! 1c. Michael J. Cavanagh ! ! ! 3. Advisory Vote on Executive Compensation. ! ! ! 1d. Christopher M. Connor ! ! ! 4. Shareholder Proposal Regarding Issuance of Annual ! ! ! Reports on Efforts to Reduce Deforestation. 1e. Brian C. Cornell ! ! ! 1f. Tanya L. Domier ! ! ! 1g. David W. Gibbs ! ! ! 1h. Mirian M. Graddick-Weir ! ! ! 1i. Thomas C. Nelson ! ! ! 1j. P. Justin Skala ! ! ! 1k. Elane B. Stock ! ! ! 1l. Annie Young-Scrivner ! ! ! For address changes and/or comments, please check this box and write them ! on the back where indicated. Please indicate if you plan to attend this meeting. ! ! NOTE: Please sign exactly as the name(s) appear(s) hereon. Joint owners should Yes No each sign. When signing as attorney, executor, administrator, trustee or guardian, please give full title as such. Signature [PLEASE SIGN WITHIN BOX] Date Signature (Joint Owners) Date

 — — — — — — — — — — — —  — — — — — — — — — — — — — — — — — — — —  — — — — — — — — — — — — — — — — — — — —  — — — — — — — — — — — — — — — 

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.        DETACH AND RETURN THIS PORTION ONLY

YUM! BRANDS, INC.

The Board of Directors recommends a vote FOR items1, 2 and 3, and AGAINST items4, 5 and 6.

1.

Election of Directors.

Nominees:ForAgainstAbstain

1a.  Paget L. Alves

    ☐    ☐ForAgainstAbstain

1b.  Michael J. Cavanagh

    ☐    ☐2.Ratification of Independent Auditors.    ☐    ☐

1c.  Christopher M. Connor

    ☐    ☐3.Advisory Vote on Executive Compensation.    ☐    ☐

1d.  Brian C. Cornell

    ☐    ☐4.Shareholder Proposal Regarding the Issuance of a Report on Renewable Energy.    ☐    ☐

1e.  Greg Creed

    ☐    ☐

1f.   Tanya L. Domier

    ☐    ☐5.Shareholder Proposal Regarding Issuance of Annual Reports on Efforts to Reduce Deforestation.    ☐    ☐

1g.  Mirian M. Graddick-Weir

    ☐    ☐

1h.  Thomas C. Nelson

    ☐    ☐6.Shareholder Proposal Regarding the Issuance of a Report on Sustainable Packaging.    ☐    ☐

1i.   P. Justin Skala

    ☐    ☐

1j.   Elane B. Stock

    ☐    ☐

1k.  Robert D. Walter

    ☐    ☐
For address changes and/or comments, please check this box and write them on the back where indicated.    ☐
Please indicate if you plan to attend this meeting.    ☐
Yes    No

NOTE: Please sign exactly as the name(s) appear(s) hereon. Joint owners should each sign. When signing as attorney, executor, administrator, trustee or guardian, please give full title as such.

Signature [PLEASE SIGN WITHIN BOX] Date   Signature (Joint Owners)    Date


LOGOLOGO

YUM! BRANDS, INC.

ANNUAL MEETING

May 16, 2019

14, 2020 9:00 A.M., EDT

YUM! Brands, Inc.

Yum! Conference Center

1900 Colonel Sanders Lane

Louisville, Kentucky 40213

or live via the Internet at www.virtualshareholdermeeting.com/YUM2020 ADMISSION TICKET

YUM! BRANDS, INC.’S 20192020 ANNUAL SHAREHOLDERS MEETING WILL BE HELD AT 9:00 A.M. (EASTERN DAYLIGHT TIME) ON THURSDAY, MAY 16, 2019,14, 2020, at the Yum!YUM! Conference Center, at 1900 Colonel Sanders Lane, in Louisville, Kentucky.Kentucky 40213 and live via the Internet at www.virtualshareholdermeeting.com/YUM2020. If you plan to attend the Annual Shareholders Meeting in person, please tear off and keep the upper portion of this form as your ticket for admission to the Meeting. If you plan to attend the Annual Shareholders Meeting via the Internet, have the information that is printed in the box marked by the arrow available. YOUR VOTE IS IMPORTANT. The proxy voting instruction card on the reverse side covers the voting of all shares of Common Stockcommon stock of YUM! Brands, Inc., which you are entitled to vote or to direct the voting of, including those shares in the YUM! Brands 401(k) Plan.

If you plan to vote by mail, please date and sign the proxy card and return it promptly in the enclosed business reply envelope. If you plan to vote by mail and do not sign and return a proxy, the shares cannot be voted. You may also vote by Internet or phone as described on the reverse side or by attending the Annual Meeting.

Important Notice Regarding InternetInter net Availability of Proxy Materials for the Annual Meeting:

The Notice, Proxy Statement and Annual Report are available at www.proxyvote.com

(PLEASE (PLEASE DETACH PROXY CARD AT PERFORATION)

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E72136-P19158 D08012-P33901 YUM! BRANDS, INC. This proxy is solicited on behalf of the Board of Directors The undersigned hereby appoints Scott A. Catlett, John P. Daly, and Carson T. Stewart, as Proxies with full power of substitution, to vote, as designated on the reverse side, for director substitutes if any nominee becomes unavailable, and in their discretion, on matters properly brought before the Meeting and on matters incident to the conduct of the Meeting, all of the shares of common stock of YUM! Brands, Inc. which the undersigned has power to vote at the Annual Shareholders Meeting to be held on May 14, 2020 at 9:00 a.m EDT, or any adjournment thereof. NOMINEES FOR DIRECTOR: Paget L. Alves, Keith Barr, Michael J. Cavanagh, Christopher M. Connor, Brian C. Cornell, Tanya L. Domier, David W. Gibbs, Mirian M. Graddick-Weir, Thomas C. Nelson, P. Justin Skala, Elane B. Stock and Annie Young-Scrivner. THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ITEMS 1, 2 and 3, and AGAINST ITEM 4. This Proxy, when properly executed, will be voted as directed; if no direction is indicated, it will be voted as follows: FOR (1) the Election of All Nominees for Director AGAINST (4) Shareholder Proposal Regarding Issuance of FOR (2) the Ratification of Independent Auditors Annual Reports on Efforts to Reduce Deforestation. FOR (3) the Advisory Vote on Executive Compensation This card also provides voting instructions to the Administrator or Trustee for shares beneficially owned under the YUM! Brands 401(k) Plan. Address Changes/Comments: (If you noted any Address Changes/Comments above, please mark corresponding box on the reverse side.) SEE REVERSE (CONTINUED and To Be Signed and Dated on REVERSE SIDE) SIDE

 

LOGO

YUM! BRANDS, INC.

This proxy is solicited on behalf of the Board of Directors

The undersigned hereby appoints Scott A. Catlett, John P. Daly, and Carson T. Stewart, as Proxies with full power of substitution, to vote, as designated on the reverse side, for director substitutes if any nominee becomes unavailable, and in their discretion, on matters properly brought before the Meeting and on matters incident to the conduct of the Meeting, all of the shares of common stock of YUM! Brands, Inc. which the undersigned has power to vote at the Annual Shareholders Meeting to be held on May 16, 2019, or any adjournment thereof.

NOMINEES FOR DIRECTOR:

Paget L. Alves, Michael J. Cavanagh, Christopher M. Connor, Brian C. Cornell, Greg Creed, Tanya L. Domier, Mirian M. Graddick-Weir, Thomas C. Nelson,P. Justin Skala, Elane B. Stock and Robert D. Walter.

THE BOARD OF DIRECTORS RECOMMENDS A VOTEFOR ITEMS 1, 2 and 3, andAGAINST ITEMS 4, 5 and 6.

This Proxy, when properly executed, will be voted as directed; if no direction is indicated, it will be voted as follows:

FOR (1) the Election of All Nominees for Director

FOR (2) the Ratification of Independent Auditors

FOR (3) the Advisory Vote on Executive Compensation

AGAINST (4) Shareholder Proposal Regarding the Issuance of a Report on Renewable Energy.

AGAINST (5) Shareholder Proposal Regarding Issuance of Annual Reports on Efforts to Reduce Deforestation.

AGAINST (6) Shareholder Proposal Regarding the Issuance of a Report on Sustainable Packaging.

This card also provides voting instructions to the Administrator or Trustee for shares beneficially owned under the YUM! Brands 401(k) Plan.

Address Changes/Comments:

(If you noted any Address Changes/Comments above, please mark corresponding box on the reverse side.)

SEE

REVERSE

SIDE

(CONTINUEDand To Be Signed and Dated onREVERSE SIDE)